WE’LL KEEP YOU POSTED ON ALL OF
IT.
WELL, SPICES AND CONDIMENTS
MAKER MCCORMICK HITTING A NEW 52
WEEK LOW DESPITE BEATING THEIR
QUARTER PROFIT ESTIMATES.
THE COMPANY, ANNOUNCING PLANS TO
IMPLEMENT COST INCREASES BY THE
END OF THE YEAR, AS
INFLATION CONTINUES TO REEK
AFTER CABBIES ON THE FOOD
INDUSTRY BUT THESE JUMPS NOT
STOPPING FOOD ENTREPRENEUR
DANIEL LEBETZKY BY LAUNCHING HIS
NEW PRODUCT, THE MEXICAN BRAND
FOCUSES ON BRINGING THIS TO
AMERICAN HOUSEHOLDS, THIS WILL
START IN JANUARY OF 2022.
JOINING US NOW IS THE
BILLIONAIRE INVESTOR AND
FOUNDER, OF THE KIND BRAND
HIMSELF, DANIEL WELCOME BACK TO
THE SHOW IT’S GOOD TO SEE YOU.
>> THANK YOU, CHERYL NICE TO BE
WITH YOU.
>> SO WE WERE JUST TALKING
ABOUT INFLATION A FEW MOMENTS
AGO WITH OUR TRADERS AND OUR
FLOOR SHOW, AND YOU ARE LAUNCH
ING THIS NEW BRAND IN THE
MIDDLE OF A PRETTY
INFLATIONARY CYCLE WHEN IT COMES
TO THE U.S. CONSUMER, AND ALSO
TO THE BOTTLENECK THAT WE’VE
SEEN WITH THE SUPPLY CHAINS
AROUND THE WORLD.
SO, YOU’RE STILL ON TRACK FOR
JANUARY?
>> WE ARE, WE ARE ON TRACK FOR
JANUARY BUT YOU’RE
COMPLETELY RIGHT.
THERE’S NO GLASS BOTTLES,
THERE’S A BUNCH OF CHALLENGES IN
COMPANIES THAT WE HAVE INVESTORS
IN AND WE’RE THE LITTLE GUY SO
WE KNOW HOW TO BE RESOURCEFUL
AND NIMBLE, BUT THE ISSUES WITH
FROM CHINA, I DO SOME SHARK TANK
INVESTING AND THERE’S COMPANIES
THAT ARE LIKE A YEAR BEHIND,
PROVIDE US A LITTLE BIT
OPPORTUNITY FOR U.S.
MANUFACTURING TO BE
STRENGTHENED, BUT I THINK THE
ISSUE IS REAL.
>> I WANT TO GET TO THE
PRODUCTS BUT YOU’RE LAUNCHING
THIS WITH TWO FORMER KIND
EXECUTIVES.
YOU’VE GOT YOUR TEAM IN PLACE,
I’M ASSUMING THAT THAT BE A GOOD
THING AS FAR AS STRATEGIC VISION
AND HOW YOU ALL WORK WITH EACH
OTHER AT THE SAME TIME, THERE’S
OTHER BIG NAMES OUT THERE,
THERE’S ORTEGA, EL PASO, A LOT
OF ESTABLISHED MEXICAN BRANDS
OUT THERE.
HOW ARE YOU GOING TO
DIFFERENTIATE YOURSELF IN ALL OF
THIS?
>> WELL YES, I’M PARTNERING
WITH MIGUEL WHO ARE HEAD OF
MARKETING AND HEAD OF NEW
PRODUCT DEVELOPMENT AND ABOVE
ALL SO MUCH FUN TO WORK WITH,
ALWAYS LAUGHING AROUND WHILE
WE’RE WORKING TOGETHER WITH THE
ENTIRE KIND TEAM AND THAT’S
THE SAME CULTURE WE’RE BRINGING
TO SOMOS, SO TAKE IT NOT SO
SERIOUSLY AND HAVE FUN AND WE’RE
SUPER EXCITED ABOUT BRINGING
AUTHENTIC MEXICAN FOOD BECAUSE
ALL OF THE OTHER BRANDS THAT
EXIST OUT THERE, THEY ARE GOOD
BRANDS BUT THEY AREN’T REALLY
MEXICAN, THEY ARE MORE LIKE DEL
MEX.
ALMOST EVERYTHING THAT PEOPLE
ASSOCIATE WITH MEXICAN FOOD
DOESN’T EXIST IN MEXICO.
THEY HAVE THE YELLOW AND HARD
SHELLED TORTILLAS, I NEVER SEEN
THEM IN MEXICO CITY, WHEN I WAS
16 I WAS FASCINATED TO SEE A
BUNCH OF THINGS THAT REALLY
DON’T EXIST IN MEXICO AND WE’RE
COMMITTED TO ELEVATE THE
EXPERIENCE AND GIVE PEOPLE
REAL OPTIONS.
THE RESTAURANT SCENE IS LIKE 20
YEARS AHEAD SO IF YOU GO TO SOME
AUTHENTIC MEXICAN RESTAURANT
ACROSS AMERICA, YOU’LL BE ABLE
TO GET A BETTER FEEL FOR WHAT’S
REAL MEXICAN FOOD BUT CONSUMERS
DON’T CURRENTLY HAVE THOSE
CHOICES AT HOME.
>> WELL THERE’S NO MEAT, NO GLU
TEN, AND WHAT’S
INTERESTING IS YOU’RE TAKING
WHAT YOU DID WITH THE KIND BAR
BUT FOR THOSE PEOPLE THAT EAT
WHOLE FOODS THEY DON’T WANT
PROCESSED FOOD, THE KIND BAR HAS
BECOME A VERY POPULAR OPTION FOR
THEM, AND I SAY MYSELF
INCLUDED WHEN I MET YOU HERE AT
FOX A COUPLE YEARS AGO I THOUGHT
I WAS MEETING A CELEBRITY
BECAUSE YOU CREATED THE KIND BAR
, BUT AGAIN, ITS BECOME A
CROWDED MARKET.
>> WELL THE KIND BAR, OBVIOUSLY
, REVOLUTIONIZED THAT
SPACE AND WE CONTINUE TO TRY TO
DO EVERYTHING WE CAN TO BRING
PEOPLE OPTIONS ACROSS THE WORLD
TO TRY TO GIVE TENS OF MILLIONS
OF PEOPLE MORE OPTIONS FOR
HEALTHY SNACKS AND YOU’RE
RIGHT.
THERE IS A PARALLEL WITH
SIMPLICITY OF INGREDIENTS,
THERE’S A PARALLEL WITH A
COMMITMENT TO TRY TO GIVE PEOPLE
HELPFUL BUT DELICIOUS FOODS, BUT
THEY ARE OBVIOUSLY VERY
DIFFERENT KIND, WE TRY TO GIVE
YOU CONVENIENCE ON THE GO, AND
OTHER BREAKFAST OCCASIONS AND
WHAT WE TRIED TO DO WITH MY
PARTNERS AT SOMOS IS TRY TO GIVE
YOU AUTHENTIC MEXICAN FOOD YOU
CAN GET READY BUT COOK IT WITHIN
FIVE OR 10 MINUTES.
>> PLEASE COME BACK IN JANUARY.
WE’D LOVE TO BE HERE FOR THE