ADAM.
ADAM. GOOD TO SEE YOU BUDDY.
BACK IN AUGUST, JOE AND
I LAUNCHED SAMURAI.
TONIGHT ON HSN.
IT'S FINALLY BACK.
SINCE WE LAUNCHED IT, IN
AUGUST, SAMURAI HAS
BECOME A MASSIVE NAME IN
AMERICA.
AMERICA.
AMERICA. FOLKS, TO CELEBRATE THE
RETURN, THE TEAM HAVE
PUT TOGETHER THE BEST
OFFER EVER.
OFFER EVER. NORMALLY ONE IS $30.
IF YOU BUY IT TONIGHT,
YOU GET TWO.
BUY ONE GET ONE.
GOLD, PURPLE, SILVER,
BLACK, PINK, OR BLUE,
WE'RE GOING TO TELL YOU
ABOUT SPECIAL
ABOUT SPECIAL TECHNOLOGY.
TECHNOLOGY. WE'LL TELL YOU ABOUT
THIS TRIGGERING AND
REVEALING A SOUND THAT'S
OTHER WORLDLY.
OTHER WORLDLY. BECAUSE SOUND IS AN
ATTACKERS WORST, WORST
ENEMY.
ENEMY.
ENEMY. IF
ENEMY. IF YOU CAN CREATE A
SOUND IT CREATES A
TENSION.
TENSION.
TENSION. WHEN YOU WALK IN THE
DARK.
DARK.
DARK. WHEN YOU'RE AT THE MALL.
WHEN YOUR DAUGHTER IS ON
A FIRST DAY.
WHEREVER YOU ARE.
WHATEVER YOU'RE DOING.
YOU NEED A SAMURAI.
EVERYONE IS SAFER WITH A
SAMURAI BY THEIR SIDE.
>> WE HAVE AN EXCHANGE
STUDENT FROM GERMANY.
HER HIGH SCHOOL BUS
PICKS HER UP AT 6:30 IN
THE MORNING.
THE MORNING. IF ANYTHING HAPPENS.
IF SHE GETS SCARED,
SOMEBODY COMES UP TO
HER, USE A SPECIAL
TECHNOLOGY, YANK ON THAT
CHAIN, AND 130-DECIBEL
ALARM IS GOING TO SCARE
ANYBODY AWAY.
ANYBODY AWAY. IT HAS A NICE CONVENIENT
LED LIGHT TOO.
IT'S SMALL, IT'S
COMPACT.
COMPACT.
COMPACT. BUT IT'S MIGHTY.
DESIGNED TO GIVE YOU
THAT PEACE OF MIND.
I WANT TO SET THE ALARM
OFF.
OFF.
OFF. PLUG
OFF. PLUG YOUR EARS.
130-DECIBELS.
ADAM,
ADAM, THAT'S LOUDER THAN A MILITARY JET TAKING
OFF.
OFF.
OFF. IF
OFF. IF YOU CALL THE POLICE,
SOMETIMES WE THINK
THINKING THAT'S WHAT WE
NEED TO DO.
BUT YOU ONLY YELL AT 90-
DECIBELS F YOU'RE
YELLING FOR THE POLICE
OR YOU WAIT AND PICK UP
THE PHONE AND CALL 911.
BY THE TIME THE POLICE
GET THERE, A SIREN ON A
POLICE CAR IS 100-
DECIBELS, THIS IS 130-
DECIBELS, ANYBODY NEAR
YOU WILL BE ALERTED AND
KNOW YOU NEED HELP.
>> CLOSE TO 600 PEOPLE
PLACING ORDERS.
PLACING ORDERS. THIS IS THE ONLY
QUANTITY WE WERE ABLE TO
GET FOR THE REST OF THE
YEAR, SAMURAI IS SO HOT
IN THE RITES RIGHT NOW,
WE TOOK EVERY LAST ONE
WE COULD.
WE COULD.
WE COULD. TONIGHT, IT'S A BUY ONE
GET ONE.
GET ONE.
GET ONE. IT'S 29 DOLLARS AND 99
CENTS.
CENTS.
CENTS. IF
CENTS. IF YOU ORDER IN NEXT 8
MINUTES, YOU GET TWO OF
THEM.
THEM.
THEM. IF
THEM. IF YOU'RE LOOKING FOR
THE GOLDI HAVE 600
BEFORE THE GOLD IS
COMPLETELY SOLD OUT.
IF YOU WANT THE BLACK, I
HAVE 900.
HAVE 900.
HAVE 900. BLUE NOW UNDER 500.
THIS IS A TWO-PACK OF
THE PINK AND A TWO-PACK
OF THE PURPLE.
THEY BOTH COME, I WANT
TO SHOW YOU THIS,
INDIVIDUALLY BOXED.
INDIVIDUALLY BOXED. EACH ONE IS INDIVIDUALLY
BOXED WHEN YOU GIVE THEM
AWAY AS GIFTS FOR YOUR
NEPHEW, DAUGHTER,
NEPHEW, DAUGHTER, SISTER, WIFE.
SISTER, WIFE. WHEN JOE MENTIONED ABOUT
THE 130-DECIBELS.
THE 130-DECIBELS. I WANT TO TOUCH ON THAT.
I WAS LOOKING AT ALL THE
THINGS OUT THERE.
THEY WERE 130-DECIBELS.
>> WHEN YOU YELL IT'S
ABOUT 90.
ABOUT 90.
ABOUT 90. THE HOUSE ALARM I HAVE
ON MY HOUSE THAT I'M
PAYING FOR IT'S 100-
DECIBELS, A CHAINSAW,
110.
110.
110. A
110. A AMBULANCE, 120-
DECIBELS, THIS IS 130-
DECIBELS.
DECIBELS.
DECIBELS. BUT IT'S SMALL, IT'S
MIGHTY, AND THIS IS
DESIGNED TO GO ANY WHERE
WITH YOU, WHETHER IT'S A
KID.
KID.
KID. THIS
KID. THIS IS WHAT MY KID'S
BACKPACK LOOKS LIKE YOU
ATTACH THIS WITH A LOOP
ON THE ZIPPER.
ANY TIME MY DAUGHTER IS
SCARED.
SCARED.
SCARED. YANKS ON THAT CHAIN.
MY WIFE HAS ONE ATTACHED
TO HER PURSE.
NOT ONLY DO YOU ATTACH
IT TO THE OUTSIDE.
MY MOM KEEPS HERS ON THE
INSIDE OF HER PURSE SO
SHE CAN GRAB IT AND SET
OFF THE ALARM IF SHE
NEEDS TO.
NEEDS TO.
NEEDS TO. MY NEIGHBOR, A BIG DOG
WALKER.
WALKER.
WALKER. SHE PUTS HER ON HER
LEASH.
LEASH.
LEASH. IF
LEASH. IF ANYTHING HAPPENS, SHE
CAN YANK THAT CHAIN.
SHE HAS A TINY DOG.
AND SOMETIMES THE BIGGER
DOGS WILL COME UP AND
SCARE HER DOG.
SHE'LL YANK ON THE CHAIN
IS TO SCARE THOSE BIGGER
ANIMALS AWAY.
ANIMALS AWAY. IT SCARES AWAY THE
ANIMALS TOO.
ANIMALS TOO. KEEP IT ON A KEY CHAIN.
IT NEEDS TO GO WITH YOU.
EVERYBODY NEEDS A
SAMURAI ON YOUR SIDE.
WHEN YOU'RE WALKING IN
THE DARK IN A SCARY
PLACE.
PLACE.
PLACE. IF
PLACE. IF YOU FEEL LIKE
SOMETHING IS UNCERTAIN,
PULL ON THAT, 130-
DECIBELS.
DECIBELS.
DECIBELS. IT FITS IN THE PALM OF
YOUR HAND.
YOUR HAND. IT'S A SPECIAL DESIGN TO
MAKE IT EASY BUT KEEP
YOU SAFE.
YOU SAFE.
YOU SAFE. WE'VE ALL BEEN AT THAT
POINT WHEN WE'RE SCARED.
WE DON'T KNOW WHAT TO
DO.
DO.
DO. MAYBE
DO. MAYBE YOU CALL YOUR
PHONE.
PHONE.
PHONE. BUT IF YOU CALL YOUR
RELATIVES THAT ARE 15-
MILES AWAY, WHAT HELP
DOES THAT DO?
WHEN YOU PULL THAT
ALARM?
ALARM?
ALARM? EVERYBODY IN AMERICA
WILL LOOK AND SEE WHAT'S
GOING ON.
GOING ON.
GOING ON. EVERYBODY WILL SEE
WHAT'S GOING ON.
EVERYBODY WILL SEE IF
THERE'S AN ATTACKER
COMING TOWARD YOU, AND
IT GIVES YOU THAT PEACE
OF MIND THAT YOU CAN
SCARE OFF ANY ATTACKER.
>> LAST CALL ON HALF OF
THE COLORS.
THE COLORS. IF YOU IT, IT'S THE ONLY
CURRENT SCHEDULED
CURRENT SCHEDULED PRESENTATION.
PRESENTATION. TWO SILVER, TWO PURPLE,
TWO GOLD, TWO BLUE, TWO
PINK, TWO BLACK, BUY ONE
GET ONE, BUY ONE GET
ONE, THEY BOTH COME
INDIVIDUALLY BOXED.
INDIVIDUALLY BOXED. I WANT TO THANK THE TEAM
FROM SAMURAI FOR DOING
THIS FOR US.
ON THE WEBSITE, IT'S $30
FOR ONE.
FOR ONE.
FOR ONE. TONIGHT YOU'RE GETTING
TWO FOR THIS PRICE.
IT MIGHT JUST BE WALKING
THE DOG OR AT THE MALL
OR WHEN YOU FEEL
VULNERABLE.
VULNERABLE. KNOWING THIS IS THERE IS
IMPORTANT.
IMPORTANT. THE OTHER THING, IF YOU
HAD A BUTTON TO PRESS,
THERE'S ALWAYS WHICH
BUTTON DO I PRESS?
AND HOW LONG DO I PRESS
IT FOR?
IT FOR?
IT FOR? THIS IS A SPECIAL
TECHNOLOGY.
TECHNOLOGY. YOU LITERALLY TUG DOWN.
AND WHEN YOU TUG DOWN,
IT DOES THAT.
>> I WAS TRYING TO SHOW
YOU WHAT IT DOES.
130-DECIBELS.
130-DECIBELS. AND THIS IS EVEN
SOMETHING WITH WHERE YOU
WANT TO PUT THIS ON
YOURSELF.
YOURSELF.
YOURSELF. MY MOM WALKS AROUND WITH
HERS INSIDE HER HOUSE.
AT 130-DECIBELS MY
NEIGHBORS TWO HOUSES
OVER ACTUALLY HEARD THE
SOUND.
SOUND.
SOUND. SO
SOUND. SO IT EVEN BECOMES, IF
YOU FALL DOWN, YANK ON
THIS FOR THE ASSISTANCE
THAT YOU NEED.
130-DECIBELS, AND THIS
IS LOUDER THAN ANY ALARM
SYSTEM WE'VE EVER SOLD
HERE AT HSN.
MOST OF THE HOME ALARM
SYSTEMS, AROUND 100-
DECIBELS.
DECIBELS.
DECIBELS. THIS IS 130-DECIBELS TO
GIVE YOU PEACE OF MIND
AND KEEP EVERYBODY SAFE.
>> IT'S SMALL BUT IT'S
MIGHTY.
MIGHTY.
MIGHTY. IT UNLEASHES A SOUND.
WHEN YOU HIT IT.
BE SITTING DOWN.
IT WILL TAKE YOUR BREATH
AWAY.
AWAY.
AWAY. IT'S THAT DARN LOUD.
THAT'S WHAT YOU WANT.
THE LOUDER THE BETTER.
WHEN WE LAUNCHED IN
AUGUST, IT WAS $33
TONIGHT IT'S 29.99.
FOR THE HOLIDAY SEASON.
THE TEAM FROM SAM HIGH
WERE ABLE TO DO THIS.
IT WAS ONE OF THE MOST
SUCCESSFUL PRODUCT
SUCCESSFUL PRODUCT LAUNCHES OF ALL TIME.
WHETHER IT'S ON YOUR KEY
RING, PURSE, CHILD'S
BACKPACK, EVERYONE
BACKPACK, EVERYONE SHOULD HAVE ONE, PUT ONE
IN THE GLOVE BOX OF YOUR
CAR, TAKE ONE WITH YOU
TO THE PARK OR WHEN
YOU'RE TRAVELING.
YOU'RE TRAVELING. WHEN YOU'RE WALKING
THROUGH THE CITY.
WITH THIS BY YOUR SIDE,
YOU FEEL SAFER, IT'S A
TINY PRICE FOR SOMETHING
THAT OFFERS BIG
SECURITY.
SECURITY.
SECURITY. LAST CALL IF YOU'RE
WANTING GOLD NOW.
BLUE OR PINK.
SO GOLD, BLUE, OR PINK.
PURPLE THE MOST POPULAR.
AND JOE, ONE OF THE
THINGS I APPRECIATED WAS
IT ALL READY HAS A
BATTERY THERE WITH IT.
IT'S READY TO GO OUT OF
THE BOX.
THE BOX.
THE BOX. >> Guest: THAT'S RIGHT.
THE ONLY THING YOU HAVE
TO KNOW, THERE'S TWO
BUTTONS.
BUTTONS.
BUTTONS. THAT'S YOUR LED LIGHT.
THAT'S GOING TO SHINE A
FEW HUNDRED YARDS.
IF YOU'RE WALKING THE
DOG, WALKING THROUGH THE
MALL, IT'S GOING TO BE
SAFE, THE OTHER IS THE
TRIGGER SYSTEM YOU CAN
HOLD THIS IN YOUR HAND
AND YANK ON THAT TRIGGER
SYSTEM.
SYSTEM.
SYSTEM. THE OTHER TIP, IF YOU'RE
SCARED OF SOMETHING,
PULL OUT THAT TRIGGER
AND THROW IT.
IF SOMEBODY IS TRYING TO
ATTACK YOU, IF SOMEBODY
IS TRYING TO GRAB YOU,
YOU CAN'T STOP THE ALARM
IF THE TRIGGER SYSTEM IS
GONE.
GONE.
GONE. YANK ON IT AND TOSS IT.
THAT WAY YOU'LL HAVE
THAT SAFE ENVIRONMENT
AGAIN.
AGAIN.
AGAIN. KEEPING THE BURGLAR BACK
OR KEEPING THAT ATTACKER
BACK AS SOON AS
SOMETHING HAPPENS.
SOMETHING HAPPENS. YOU PULL ON THAT.
>> Host: HE DOESN'T GIVE
ME ANY WARNING ON THAT.
>> Guest: IT'S VERY
LOUD.
LOUD.
LOUD. INSTANTLY EVERYONE IS
LIKE WHAT'S GOING ON.
WHEN YOU HAVE THIS IN
YOUR HOUSE IT CAN ATTACH
TO SO MANY THINGS TOO IT
CAN ATTACH TO YOUR
BACKPACK AND THE ZIPPER.
YOU CAN ATTACH IT TO THE
PURSE ON THE OUTSIDE.
MY MOM KEEPS HERS ON THE
INSIDE.
INSIDE.
INSIDE. MY NEIGHBOR HAS HERS
WITH THE DOG LEASH.
ARE YOU WALKING THE PETS
LATE AT NIGHT OR EARLY
IN THE MORNING, YES, YOU
HAVE THE FLASHLIGHT, IF
SOMEBODY COMES CLOSE,
YANK ON THAT ALARM AND
SCARE ANYBODY OR ANY
LARGE ANIMAL AWAY OR
KEEP IT ON YOUR KEY
CHAIN, THIS IS AS
IMPORTANT AS YOUR HOUSE
KEYS OR CAR KEYS, IF
YOU'RE GETTING READY TO
BE ATTACKS, YOU NEED TO
SCARE SOMEBODY, YANK ON
THAT TRIGGER SYSTEM AND
IT WILL GIVE THAT 130-
DECIBEL ALARM.
DECIBEL ALARM. >> WHEN I SPOKE TO THE
SAMURAI TEAM, ONE OF THE
THINGS THEY WANTED ME TO
TELL YOU, FOR A NATURAL
DISASTER, FOR A FLOOD,
IF YOU ARE STRANDED, IF
YOU'RE IN DANGER, IF
SOMETHING HAPPENS AND
YOU NEED TO GET
ATTENTION BECAUSE YOU
NEED RESCUING OR YOU
NEED HELP, ALL YOU'RE
GOING TO DO IS PULL DOWN
ON THIS AND THAT'S GOING
TO DO IT FOLKS, THAT'S
WHAT'S SO IMPORTANT.
IS HAVING THE ALERT, THE
ATTENTION, WHEN THAT
SOUND TRIGGERS,
SOUND TRIGGERS, EVERYBODY STOPS WHAT
THEY'RE DOING AND THEY
LOOK.
LOOK.
LOOK. IF
LOOK. IF YOU NEED FINDING, IF
GOD FORBID THERE WAS A
NATURAL DISASTER, THIS
IS GOING TO GIVE YOU
THAT EXTRA LEG UP TO
KNOW THAT SOMEBODY IN
WILL PROBABLY HEAR YOU,
GET ONE, PUT IT IN YOUR
EMERGENCY PREPAREDNESS
EMERGENCY PREPAREDNESS KIT.
KIT.
KIT. GIVE
KIT. GIVE ONE TO YOUR FRIEND,
YOUR NEIGHBOR, HUNDREDS
OF YOU ARE ARE ORDERING,
LET ME TELL YOU WHAT YOU
CAN CHOOSE.
CAN CHOOSE. YOU HAVE THE TWO SILVER,
YOU HAVE THE TWO PURPLE,
YOU HAVE THE TWO GOLD,
TWO BLACK, TWO PINK, OR
TWO BLUE, IT'S A BUY ONE
GET ONE TONIGHT.
ON THE WEBSITE, ONE IS
$30, WE HAVE TWO FOR
$30.
$30.
$30. OTHER PRODUCTS IN THE
MARKETPLACE ARE NOT AS
GOOD AS THIS.
AND WHAT I MEAN IS THEY
DON'T HAVE, IN TERMS OF
THE VOLUME, THE 130-
DECIBELS.
DECIBELS.
DECIBELS. IN TERMS OF THE MILITARY
AIRCRAFT TAKING OFF,
THAT'S WHAT THIS IS.
A LOT OF THE OTHER ONES
DON'T HAVE THE LED
FLASHLIGHT BUILT IN.
A LOT OF THE OTHERS
DON'T LOOK AS GOOD.
LIMITED QUANTITY.
LIMITED QUANTITY. THIS IS THE ONLY CURRENT
SCHEDULED PRESENTATION
SCHEDULED PRESENTATION FOR THE HOLIDAY SEASON.
YOU'LL GET TWO.
ONE FOR YOURSELF AND ONE
FOR YOUR LOVED ONE.
YOU CAN'T BEAT THIS.
>> BATTERY IS INSTALLED.
IT USES THREE WATCH
BATTERIES ON THERE.
IF YOU USE IT EVERYDAY,
IT WILL LAST YOU TWO
YEARS BEFORE YOU HAVE TO
REPLACE THE BATTERIES.
IN ISN'T SOMETHING THAT
YOU HAVE TO WORRY, IS
THIS GOING TO WORK IN A
MONTH.
MONTH.
MONTH. THIS IS DESIGNED TO LAST
YEARS.
YEARS.
YEARS. IT
YEARS. IT ONLY WEIGHS 1.3-
OUNCES.
OUNCES.
OUNCES. THAT'S ABOUT THE WEIGHT
OF FOUR QUARTERS.
YOU'RE NOT GOING TO FEEL
THIS WEIGHTED ON YOUR
BACKPACK, ON YOUR PURSE,
ON YOUR KEY CHAIN, IT'S
SMALL AND COMPACT.
IF YOU GET SCARED.
IF YOU'RE WALKING ALONE,
AND YOU FEEL LIKE
SOMEONE IS COMING UP TO
YOU AND YOU FEEL LIKE
IT'S A BAD SITUATION,
ALL YOU HAVE TO DO IS
PULL ON THE TRIGGER
SYSTEM 130-DECIBEL ALARM.
>> YOU KNOW WHAT'S NICE.
YOU CAN HAVE IT ANY
WHERE ON YOU, THAT'S
THENITIS THING, IN YOUR
POCKET OR PURSE, IT'S
NOT HEAVY OR BULKY OR
ANYTHING LIKE THAT.
THE LAST THING YOU WANT
IS SOMETHING HEAVY.
ESPECIALLY IN YOUR
PURSE.
PURSE.
PURSE. THAT'S PRIME TIME
REALESTATE IN THERE.
>> Host: IT'S A BUY ONE
GET ONE.
GET ONE.
GET ONE. I GOT TO GO.
>> Host: THIS WILL FIX
YOUR EAR PROBLEM.
HE CAN'T HEAR OUT OF
THAT ONE EAR.
THIS WILL FIX YOUR EAR
PROBLEM.
PROBLEM.
PROBLEM. I THINK IT'S IMPORTANT
FOR WOMEN TO PROTECT
YOURSELF.
YOURSELF.
YOURSELF. OUT WALKING IN THE PARK,
WALKING THE DOG, WALKING
TO THE CAR BY YOURSELF.
WALKING INTO YOUR HOME
BY YOURSELF, OR
CHILDREN, THEY DON'T
KNOW WHEN A STRANGER
COMES UP, THEY PANIC.
DON'T WAIT FOR THE WHAT
IFS.
IFS.
IFS. >>
IFS. >> Host: YOU HEAR ABOUT
STRANGER TANGOR, ALL
THESE PHRASES ABOUT
PEOPLE WALKING UP TO OUR
KIDS.
KIDS.
KIDS. I'D
KIDS. I'D RATHER GIVE THIS TO
MY KIDS.
MY KIDS.
MY KIDS. YANK ON THAT, AND SCARE
ANYBODY AWAY.
ANYBODY AWAY. YOU THINK YOU'RE SAFE
AND YOU