- If there's one thing I've learned
about the Skyscraper technique,
is that you need to find
the perfect topic for your campaign,
otherwise no one is going to want to link to you okay?
So if you're producing a piece of content to promote,
and do outreach for,
then you really need to find a good topic because,
you know, this can make or break your campaign,
and I've had campaigns where,
I've created a piece of content
and no one's wanted to link to it.
But I've also had campaigns where, you know,
a hundred people or more have linked
to one article that I've created.
So, this can really make or break your campaign,
and in this video I'm to going to teach you
how to find the perfect topic for your Skyscraper campaign,
so you can get a ton of back links to your site.
So what's the best place to find a Skyscraper topic?
Well for me,
I begin my research on ahrefs.com,
and this is a great place to find a Skyscraper topic
simply because you can see the amount of links
the topic has, how competitive it is, who's getting links,
and who's linking to people in your field okay.
And this is really useful because when it comes
to the Skyscraper technique,
you want to find topics that have load of links,
that are hyper-competitive, okay,
because the more links there are,
the more opportunities there are for you
to get links from too.
All right so,
let's say for example you are in the gardening niche,
What you want to do is first of all
go to the keywords explorer on ahres.com,
and then you see this section here,
where you can type in your keyword, right.
So let's say you're in the gardening niche,
type in "gardening" here,
and then click the orange search button, right.
And that's going to show you the homepage for gardening,
but it's also going to give you some keyword ideas
for your Skyscraper campaign.
So let's go into the "Questions" section here,
and there you can see, okay,
here's some questions that people are asking
on Google that have a lot of links
okay so this "KD" difficulty section here,
this shows how competitive this search term is
and how many links there are okay,
so the higher the KD, the more links there are going to be,
and the more link opportunities
for you they're are going to be.
Okay so,
what you really want is a Skyscraper topic
with a really high KD,
because that means more link building
opportunities for you.
So let's filter this to 30, at least,
and that's a minimum of 30
so you just click KD there,
click 30 in there, and click apply.
And you can do this for any niche by the way so,
you know what ever niche your in whether
your in Meditation, Yoga, Make Money,
what ever your niche is just type
it into "ahrefs" using the keyword explorer,
and look for really competitive search terms.
And what you want to do here is just start
filtering out and find the ones that look suitable
for the Skyscraper campaign.
So you don't want anything commercial,
because nobodies going to link to commercial content
you know, or they're going to ask for money,
what you want to do is find an informational topic
that people are interested in and that you can write
a lot of good content around.
So, for example,
people were asking how to make gardening boxes,
so that could be a really good Skyscraper campaign,
because it's very informational, it's value driven,
and there's no real commercial intent in there.
And what I would do is just go through this list here,
copy and paste each of these into a spreadsheet,
and just filter them down into a shortlist
okay so "how to start a gardening"
is another great Skyscraper technique, Skyscraper topic,
because it's something that's very informational
and again it's value-driven.
All right so,
these are all great search terms that you can use
for the Skyscraper technique.
Now this technique isn't going to work
for everyone and you may be in a niche
where you just cannot find any competitive keywords,
or any suitable Skyscraper topics, right?
So there's another way you can use "ahrefs"
to find decent opportunities for link building,
so all you have to do is click
the "Content explorer" here,
and change this drop down box to "In title",
and then just type in your keyword again
so lets stick with "gardening",
okay lets click the search button here,
and this is going to show you a list of really
popular content that have links right,
So you want to sort this section
by "Referring domains" here.
And again you want to go for topics
that have the most links but also filter
out the irrelevant stuff okay?
So this page is a products page
which you would never produce for a Skyscraper
technique because it's commercial,
but, is a really good topic so,
"Genius Vertical Gardening Ideas For Small Urban Gardens"
is a great topic because it's informational,
it's got a ton of "Referring domains" here,
and I bet if you researched that topic
more you would find even more prospects around it.
So if it's got over 200 "Referring domains",
it's probably going to be a good opportunity
for the Skyscraper technique because
that means loads of prospects to go at,
and the more prospects you have to outreach to,
the more links your going to get
to your website in theory.
Scroll down here,
another one is; "Why gardening is good for your health",
and that's also good for the Skyscraper technique
because,
it's not just about gardening but it also blends
into health so you could find prospects
in the gardening niche,
but also in the health niche too.
And that kind of combines together like,
that could be a really good article to approach
so mental health websites about,
and promote your content too.
So again this is just a really
easy way to find Skyscraper topics,
it took about two minutes,
and it just gives you loads of data
that you would spend hours searching manually for.
So I would continue to find different topics
from the "Content explorer",
put them into a spreadsheet,
and just create a short list of Skyscraper topics.
And the other thing is if you are in the gardening niche
you might type in like,
"garden" or "landscape gardening"
or something like that,
so you don't have to just use
one keyword there's loads of options here.
Some my final technique for finding Skyscraper topics
is simply to look at your competitors.
And find out how are they getting links because
if you can look at how they get links
you can reverse-engineer the process,
look at your competitors,
and then find Skyscraper topics for yourself
because the likelihood is,
if someones linked to your competitor about a topic,
and you create something better
that's more in-depth, more up-to-date, more well researched,
then their probably going to link to you too.
Okay so let's have a look on Google for some
competitors in the "gardening" niche,
let's look at "TreeHugger" for example, right,
and we type that in,
this is the "Site explorer" by the way
so you just click "Site explorer" on ahrefs.com,
click "Search".
And that's just going to pull up a
general profile of this website on "ahrefs".
Now if you scroll down here,
and you go onto pages,
and you go to the "Best by" link section,
this section is going to show you the most
linked to content on your competitors website right,
so if your competitor has been build loads
of links and you don't know how they've done it,
you can reverse-engineer all their content
to see how their getting links,
what topics are they writing about,
and how can I do that myself.
And already you can see loads of great Skyscraper topics
you scroll down this page okay.
So your looking for the pages
with the most "Referring domains",
so the best pages by link,
and yes you can see "Referring domains" here,
and you can see topics like okay here's
"The five benefits of house plants"
it's got 298 links.
"How to build a $300 underground greenhouse", 308 links,
"Eight natural and homemade insecticides",
okay that's 261 links.
So, in about a minute,
you can look at your competitor,
reverse-engineer how their getting links,
and then start researching some topics for yourself.
So with all three of these techniques I've shown you,
you have some great ways to find
Skyscraper topics for your website.
And the trick here, is to find pages with lots of links,
that are value-driven,
and are completely away from commercially-driven content.
So, the more commercial a website is,
or the more commercial your Skyscraper topic is,
the less links your gonna get,
because webmasters don't really like linking
to content that's going to drive money
for other people okay?
So that's why I'd focus on
"Informational Value-driven" content.
And it's pretty much as simple as that,
I mean, this video's taken less than 10 minutes,
and it shows you exactly how
to find a Skyscraper topic.
So, thanks for watching,
don't forget to subscribe and give this video
a like if you enjoyed
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Plus let me know in the comments section below
if your struggling with anything about
the Skyscraper technique,
Let me know and I'll be happy to help.