(inspirational music)
- [Crowd] Wow!
- By now, you've heard that TikTok is a serious force
in the social media marketing world.
It's no longer an app just for dancing teenagers.
(upbeat music)
Businesses are leveraging TikTok
in a way that they're actually seeing leads and sales.
In this video, I'm gonna cover how much money
people are actually making from TikTok,
and stay tuned until the end where I'm gonna share
a case study of a friend of mine
who is generating $1.50 leads from TikTok
and has already earned over five figures from the app.
I'm Elise Darma and I'm an elder millennial
here to help you bridge the gap
between the pre-internet world, the corporate world
and today's digital marketing world.
And today we're talking, making money on TikTok.
- Viral videos can make like actual money?
- So let's get down to brass tax.
How much money are people actually making from TikTok?
According to Vimeo, TikTok creators are earning anywhere
from $200 to $20,000 for one branded video.
What this is referring to is when a popular TikTok creator
partners with a brand and they're paid
to promote that brand to their audience.
This is technically influencer marketing,
something we're probably all familiar with
because it's been a thing on Instagram for years.
Now, while us business owners can technically participate
in influencer marketing,
it's probably more worth our while to sell
our own products and offers directly through the app.
By doing this, you can set yourself up to earn even more
than popular TikTok creators are earning.
Yes, you could earn more than $20,000 from TikTok
by selling your own products and services.
Plus the app has amazing evergreen qualities.
So videos that you create today could generate leads
and sales for you for weeks, months,
maybe even years down the road.
The Elise Darma team recently calculated
that our students have generated well over a million dollars
in revenue together, all from the Instagram app.
And we see that TikTok isn't too far behind.
Now, if you are a TikTok creator or influencer
or you want to be,
you should should know about the TikTok Creator Fund.
This launched in 2021 with an initial investment
of $200 million designed to go into your pocket.
And they've promised to up that investment level
to a billion dollars over the next three years.
To apply for the TikTok Creator Fund,
you do need to have at least 10,000 followers
and at least a hundred thousand views from the last 30 days.
Now, the actual payout structure is a little secretive.
We don't know the exact ins and outs,
but it's estimated that if you create a video that generates
around a million views, you can earn as much as $40.
That kind of sucks. (laughs)
- It certainly does suck.
- TikTok is paying between two and $0.04
for every 1,000 views.
So if we do the math, is that really only $40
for a million views?
So a quick Google search on a blog confirms
that a million views will earn you $40.
So going back to my initial reaction,
that's really not a lot of money.
- Aw, man! - So let's talk to those
who are selling their own products and offers
because that's where the real money is on TikTok.
Now, business owners, it's just you and me now, right?
- I've got a secret, you have to come here.
- I have a feeling that you think
that people aren't actually buying products
or offers from TikTok.
This is what I hear in my own network of business owners.
They actually believe that buyers don't exist on TikTok.
And this is beyond false.
Speaking from personal experience,
I have purchased products from TikTok.
I've been targeted with ads for cool rings that spin,
they're like anxiety rings.
And then I went onto my desktop computer,
purchased a couple and sent them to my niece.
My team member Kaylee has purchased mascara from TikTok
because it's supposed to like forever build on your lashes
or something like that.
But the point is that we, millennials,
are seeing products, are seeing ads on TikTok,
and we are buying from them.
- Shopping! - Shopping!
- And I bet it's not just millennials too.
I'm sure gen-Zs buying from TikTok, I know millennials are,
and I bet the next generation is, too.
So if you still don't believe
that consumers are actually on TikTok,
this video might not be for you.
But if you're with me, keep watching,
because we're gonna talk about how you, the business owner,
can sell your products and offers through the app.
- Step right up folks.
Step right up!
- So you might sell physical products,
you might sell digital products,
you might sell coaching, you might sell services.
When it comes to selling your offers on TikTok,
what you know from Instagram marketing applies here too.
So like Instagram,
you gotta be clear on who you help and how.
What I'm talking about here
is your niche and your messaging.
Just like Instagram,
on TikTok, you want to have an established niche.
This allows the algorithm to know
what kind of content you serve up.
And therefore, it can show your content
in front of your ideal customers and followers.
So if you've yet to establish your niche on TikTok
or if you've yet to get your first 1000 followers,
I cover all of this in this video right here.
Be sure to check it out.
Once you've created your profile
and you have your niche established,
now you have to create content.
Now with TikTok, you still wanna create high-value content,
just like Instagram.
I define value in three ways,
you can give value to someone through inspiration,
you can give value through education,
and you can give value through entertainment.
Now we all know that TikTok is an entertainment-based app,
but us business owners, we might not feel like entertainers.
We might not think that we're that funny.
And the good news is you don't have to be.
You could just lean into pure tips
and information-based video content.
You'll do really well with that as well.
- And those that can't teach, teach gym.
(people laughing)
- And no, you don't have to dance, you don't have to point,
you can simply talk on like this,
and share value in the form of 10 to 15-second tips.
- Leaping and dancing.
- One note there,
if you're going to make that style of TikTok,
make sure that the very first sentence
out of your mouth is a hook.
It needs to peak their curiosity,
it needs to stop the scroll.
And so with that, you can even add a motion to it,
because again, we wanna capture someone's attention.
So that's why you'll see sometimes
people are swiveling in on a chair with they're coffee mug
or they're putting their cup down and then talking,
it kind of looks like they're being caught in a moment,
but this does really well to capture someone's attention
and stop their scroll.
After the one-sentence hook,
you're gonna want to share the meat of your content,
share the tip, share the demo,
whatever it is that you're gonna share in that video.
And then at the end,
make sure your last sentence is a call to action.
And this is where you can start to generate leads.
Encourage your viewers to head to the link in your bio,
or head to a specific link that you put on screen.
Make sure that this link is where you're collecting leads.
And for most people that means collecting email subscribers.
Get your TikTok viewers from the app to your email list.
And yes, this works today.
My friend, Julia the Geek, who teaches coding
has recently exploded on TikTok to over 40,000 followers,
just by sharing tip-based videos
and by answering questions that her followers submit.
And for the most part, she's in a bathrobe.
But what Julie does really well is include a call to action
to most of her videos so that people are taking action
and going to that link in her bio.
- Learning to code and resources
and things like that on the blog.
So if you go to the link in my bio,
it is the very last button.
- From there, she has tracking on her link
so she can see in the back end exactly how many people
opted into her email list, all from TikTok.
I asked Julia how this strategy was going for her,
and she told me that she's already added
3,800 people to her email list,
all for free, all organically, and all from TikTok.
When Julia started to see this success on TikTok,
she then took her best performing organic videos
and ran them as ads.
Now on TikTok, this is called a spark ad,
similar to Facebook's boost feature.
So a spark ad allows her to take her organic video,
turn into an ad, and then from there she connects the ad
to what's called an instant form.
What this means is that the person who lands on the ad
doesn't even have to leave the TikTok app.
They simply insert their information,
automatically that's pulled in from their TikTok profile,
and then Julie gets it sent to her email service provider.
- Convenient.
- By running spark ads, Julia has been able to collect
leads to her list for only $1.50.
Now, this is unheard of, because leads from Facebook
or leads from Instagram cost most businesses
anywhere from five to $10 a lead.
Overall, Julia has added 2,600 leads to her list
through paid ads,
that's in addition to the 3,800 she got organically.
And in total, she has added an extra $15,000
to her bottom line, all because of her TikTok efforts.
So the proof, my business friend, is in the pudding.
Julia is just one example of a business owner
who is doing really well on TikTok
and not in a way that feels embarrassing or silly.
Yes, she's showing up in a bath robe,
but she finds that she's most comfortable that way.
And it really resonates with her audience.
My point is TikTok works for business owners.
It works for lead gen,
it works for selling physical products, digital products,
like what Julia sells.
She is an online course that sells for about $500,
and it works for virtually every business niche.
- It works!
- Julia has inspired me
to do even more with my TikTok efforts,
and I hope it's done the same for you, too.
Now again, if you're just getting started
with your TikTok marketing,
or you're looking for your next 1,000 followers,
be sure to check out this next video right here
where I cover exactly how to do that.
I'll see you there.