- On this episode, we talk about 71 years old, podcasts
and what happens when you get sick.
- [Voiceover] Gary Vee!
(cheers and applause)
- [Gary] You ask questions and I answer them.
(bright electronic music)
This is the The #AskGaryVee Show.
♫ Jab, jab
♫ jab Right Hook
♫ Knowledge is power
♫ If you have the Right Hook ♫
- What's up everybody, this is Gary Vay-ner-chuk,
and this is Episode 74 of The #AskGaryVee Show.
Had a great time in Napa Valley this weekend,
big shout out to everybody there.
Really enjoyed that, really enjoyed the fact
that Staphon is behind the camera today,
I don't wanna look at DRock, that's good.
Very excited about my video going,
I don't wanna use the word viral,
but we have a video going crazy on Facebook,
my Monday video, which we also put up on YouTube.
Staphon, get it up here. (ding)
No, I think DRock might be editing this,
I did see something going on.
Is DRock editing?
- [Staphon] I'm gonna start it.
- A little double combo editing for Episode 74!
India! Show India!
I always like it when we show her.
Let's get into the show.
- [Voiceover] Brendan asks, "Gary,
"what's your take on podcasting?
"You're playing in the space, but not all in.
"Not worth it yet?"
- Brendan, great question.
The only reason I'm not all in on the podcast right now
is because I'm too busy, meaning,
everybody has to kind of decide opportunity costs,
and for me, I think I over-index on video.
I perform better on video, I like video more,
I like this whole thing.
Right, you weren't ready for that, Staphon.
That's what happens, I'm rookie-ing you up.
So...
I'm half-pregnant because I'm transcribing this show
into audio form.
Big shout out to everybody who's listening on the podcast
'cause I know a ton of you are on the way to work.
I think podcasting is a huge phenomenon.
Obviously, the smartphone has changed the dynamic.
People can take it with them when they're running
and working out, people are clearly Bluetoothing it up
in their cars, public transportation.
Podcasting has clearly exploded over the last 24 months.
Things like Serial became a national phenomenon.
At a podcast form. It's fun for me to watch
because podcasting was really big in '04 and '05.
If you think about what Ev Williams did, he did Odeo
in between Blogger and Twitter.
That was podcasting.
I'm all about podcasting in its traditional form
as an audio vehicle.
To me, I think it's a huge play,
I highly recommend a lot of people doing it.
Let's not forget, a hell of a lot more people
can do the audio version versus the video version here.
This takes, really, another, not another,
a different dimension and skill set,
one that I think I own, thus, I go this route
and then use the audio to create two pieces of content,
video and the audio form,
and by the way, the podcast listeners,
please hit up Twitter and give me your feedback.
I think I've been trying very hard, even the opening,
like, instead of saying, "You're watching Episode 74,"
I said, "This is Epi--," like,
I'm trying to make it a little more native for both,
so I'm trying the best I can to be podcast-oriented
in the form of your question.
It is a byproduct of it being video first.
If I had time to do two separate shows
like so many people have asked me to, I would.
I don't see the ROI return on just audio
for what I'm doing for a living right now,
and so that's this.
That was, I would held up a pillow
that says VaynerMedia for all you podcast people.
(mild laughter)
Let's go to the next question.
- Hey, Gary, Spiker Helms here.
I was wondering, if you created a social media platform,
what would be your key feature and why?
Can't wait to hear your response.
See ya.
- See ya!
So, I've long had an idea,
and I'm gonna share it with you guys,
which is the notion of a social network
that looked like Instagram,
but more like Path, like you could put any piece of content,
could be a picture, a video, audio file,
more content-agnostic so not just picture or video,
but also the ability to do audio on top of that,
but the whole website, the whole app,
the whole social network was predicated on the notion
that you can only speak once a day in any 24 hours.
So as soon as you put out a piece of content,
you would no longer be able to put out
another piece of content until 24 hours later,
because my belief is that the supply and demand of noise
is the real issue with social networks.
Path went down how many people you follow.
I think it's the amount of pieces of content.
I still think it's gonna be a big business,
I still think that restrictions is where the action is
for the short term, and I would not be confused
if we all look back at this video,
and talk about how I predicted somebody going
and executing this billion-dollar idea.
I think the restriction of one piece of content a day
is where it's at, because it forces all of us
as content providers, which all of us are,
to put out the best piece of quality content
'cause it's that restriction, plus,
there would be oomph behind it.
Imagine I would say, "Happy birthday, Alex,"
and that was the only thing I could say that day, wow!
In a world where there's so many other things
I want to put out,
so my social network would be
predicated on one piece of content per person a day.
- [Voiceover] phone4life asks, "Gary, I'm 71 years old.
"How can I filter years of exciting adventures
"and experiences into value
"that someone would actually be interested in?"
- Carolyn, first of all, that is my favorite picture
that has been put up on Instagram so far.
It's a phenomenal picture.
Thank you so much, thanks for listening, watching this show.
By the way, this is a good time to just say
get your questions on the show using Instagram,
look at that execution as inspiration.
Look, I don't know.
Are your 71 years of experience interesting?
Does anybody give a crap?
I mean, you know,
I just went from such a lovely place
to such a negative place.
Throwing curve balls out there like we do on Mondays.
Monday show. (ding)
Monday video.
That's two times you gotta put it in there, Staphon,
if you're doing the editing.
I don't know which one's your half
and which one's the other half.
So, Carolyn, really what it comes down to is value.
It's all value exchange.
I very much value somebody who's lived 71 years long
for life advice just on living!
Right?
But what also matters is how you're gonna communicate it
and in what form are you gonna monetize it?
Do you wanna put out a show where you answer questions,
or put out content, or tell stories,
but then how are you gonna monetize it?
Advertising?
I mean, there's just so many open-ended questions
that need to be asked of you
based on your question, but here's what I would say.
There's a lot of ways to make money.
You could have subscription, you can have coaching,
you can sell content, you can sell advertising,
you can build up equity by putting out content
and putting on a conference.
There's a ton of ways.
I really do think I'm one of the golden examples
of how to make money without directly selling it.
Meaning, again, there's a lot of my contemporaries
who sell eBooks, or white papers,
or access to their VIP place.
I do none such things.
I put out the content at scale, hence, this show,
but then it builds brand leverage that allows me
to charge a lot of money to public speak,
or when my book comes out,
it allows me to have a big fan base to get a leverage
of a big upfront, where I don't even need all the books
to sell, though I wanna fulfill that contract.
It gave me the leverage to start a social media agency
with my brand equity that then I operated around.
There's a lot of ways to make money.
You've got to decide how.
If that's even your goal, I'm making the assumption
'cause this is a business-oriented show,
but it's all about content, baby.
It's all about content, and what you're putting out
matters in two forms.
One, is it valuable to an audience?
Value's subjective, but two, how do you want to communicate?
Is it video form?
Is it audio form?
Is it through amazingly cute and amazing Instagram photos?
Like what is it that you do?
There's that Moments in New York, or what's that guy,
People of New York?
- [Voiceover] Humans of New York.
- Humans of New York!
That was just pictures on Instagram
that led to a big book deal, like,
how do you communicate, do people like that,
and then how do you decide to make money on it?
That's really the game.
- [Voiceover] Robb asks, "Gary,
"what is the Facebook equivalent of riding hashtag?"
- Robb with two Bs, first of all, India?
India,
is it true that Robb with two Bs
pisses you off that there's two Bs?
- I just want to know why there's two Bs.
- Now, that's how his parents named him.
I mean, this is a tough place for you to go
as a girl named India.
- It's true, it's true.
- All right, so, just wanted to
establish that. - [India] I just want to know
- [India] about two Bs.
- I mean, you're not Karen.
Sorry, Karens.
Robb with Bs, it sounds like this is a little bit
of a black hat, or at least gray hat,
Facebook hack, growth-hacking move,
which, listen, I believe in being smart and effective.
That seems to be...
It's an interesting tactic, but you've nailed it,
and you edited your own post, so you nailed it.
You realized that cool, OK,
so there's some tool that's telling you
this video of a kid falling in the snow is going viral,
why don't you just take it and post it, which will then work
because humans react to the same things,
which will then boost your edge rank, right,
which allows other content that is around fitness
to be seen by more people, so that would be the value of it,
but you're right, if you're putting out,
if you're a fitness play, like look,
if I, in Gary Vaynerchuk's fan page, start putting out,
like, penguins falling off trees
and giraffes eating Sour Patch Kids,
ice skaters falling into the water but then getting saved,
or the Mentos and Pepsi thing,
yeah, I mean, that would bring maybe some general awareness,
but it would also dilute
why people signed in for my channel.
If Spike TV now started playing soap operas,
maybe they'd do OK, or a reality,
this one's the reality TV thing
that a lot of people struggled with, like,
what do people watch it for?
I think media's becoming agnostic,
so I think everybody can play in a lot of genres,
so I think the risk is actually better
than it was three or four years ago,
but I do think that you can dilute your brand
and then get away from it, and if you're a fitness channel,
I mean, look, let's take a step back.
What are you trying to accomplish?
We're all happy here, Andy just texted me,
I think we're gonna get a million organic views on the video
and I'm like, "Cool!"
but is that accomplishing what I want?
Are the right million people gonna see
my Monday Morning Motivation video?
Link. (ding)
Three, hat trick.
Yes, but what am i trying to achieve
in trying to find like-minded business, hustle,
growing your base and be appreciative, gratitude people,
I'm trying to grow more of my audience.
You may get a million views
on that penguin jumping off a tree,
but did they stay for your fitness?
If they don't, then you really accomplished nothing.
- Hey Gary, I'm sick today,
and I was just curious if you ever get sick.
Maybe you really are Bionic Man.
If you do get sick, how do you handle that?
How do you hustle when you're sick?
Really sick.
- Ryan, first of all, hope you feel better.
I mean you look like shit in that video.
First of all, big shout out to Lizzie Vaynerchuk
because in the last 11 years that I've been married,
I have not been sick.
I think that has a lot to do with the fact
that Lizzie tries to get me to wash my hands
and the fact that I don't have a weird draft coming in
like I had in my old apartment,
which I think caught me a couple times.
I mean...
You're talking to a old school Eastern European kid
who actually thinks that getting sick and being sick
is actually psychology.
I think the brain is the most powerful tool.
Like, I know the answer to this is not true,
but I do feel like...
I'd be lying if I didn't think there's some way
that I'm stopping myself from getting sick.
In the same way that I used to be able to get myself sick
to get out of school, and I don't mean like,
"Oh, my tummy hurts."
I mean,
in this weird, yeah, I'm going somewhere.
I've never said this out loud.
This is actually even scary to say out loud.
I'm so convinced that the brain is this powerful,
I used to be able to create a temperature,
and I know that every logical person, including myself,
I literally just said, "Bullshit,"
but I saw it.
I mean, and sure, sometimes, I put it up to the lamp
and that's how I did it, but there was a couple of times
where I would just psych my...
Even right now, I just started doing it,
and my stomach turned a little bit.
I'm not kidding!
Guys, the brain is a sick thing,
so I guess the answer to the final question is,
you don't hustle when you get sick.
In the same way you don't hustle when you get sleep.
We've got that quote card that did really well, right?
That quote where I'm like, "It's not what you do,
"it's not how many hours you're awake,
"it's what you do within them."
I'm thrilled to get six or seven hours of sleep.
I love when people think I'm a three or four guy.
I'll take eight every night,
because in those other 16,
I will dominate your face.
I love people who sleep four hours, but chill,
and chilling is just not doing something important
for 40 minutes or having a conversation on the trading floor
for 30 minutes about the big game
or what the fuck happened in the Oscars last night?
Who gives a shit?
Execute, and so, but wait,
who did this shit for me, I'm purely focused on my thing.
Some people like 30 minutes of talking about the Oscars
'cause it breaks up their day.
That's their rest.
You do you, but let me say this.
When you're sick or when you're sleeping, rest.
Your body's telling you something, and so,
like weirdly, maybe I was sick once in the last 11 years,
I was pumped.
Let me just say that again 'cause I don't know
if everybody understood that.
I weirdly wish I was sick one day this year.
I would really enjoy the time off.
I'd enjoy relaxing, and the kids come.
Misha comes home at three, it'd be fun!
It'd be fun,
but there's something subconsciously
that's really trying to not allow me to do that.
In a world where I take a hundred-plus flights,
where that place is like, I don't know...
Remember how a couple episodes,
I said that the 20- to 30-year old Gary Vee
is soft compared to me?
That guy did get sick.
Now I don't,
and I do think it has a lot to do with my focus on it,
so I do think you can out-hustle your sickness
to some degree, but when you succumb to it,
because at some level, we all do,
I think you need to just relax and enjoy it.
Great.
Question of the Day.
A couple things.
Actually, you know what, I'm going back a little bit.
One thing I'm not getting out of the Questions of the Day,
which I ask once every 20 or 30,
is I need a critique of the show.
We had Casey the other day as a guest.
It's been a little bit sporadic
because I've been traveling a lot.
Why don't we do an Episode 74, State of the Union,
of where the show is at?
How you feeling, what would you like to see from me,
and I'd also like a little banter.
You could talk about being sick,
you could talk about the Oscars last night,
and you could talk about my Monday Motivation video.
That's what's acceptable in the comments.
You keep asking questions,
I'll keep answering them.
Oh crap, wait, Subscribe!
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this many right hooks in social, so Subscribe!