THEM ONLINE, USE A CREDIT CARD
THAT COULD OFFER
ARE PROTECTION FOR A REFUND
WE ARE FIVE DAYS
FROM THE BLACK FRIDAY RUSH.
ONE MINNESOTA
RETAILER IS USING THE BUSIEST
SHOPPING WEEKEND
TO HELP A BETTER CAUSE.
THEY WILL DONATE SOME OF
THEIR PROCEEDS
TO AN ONLINE GROUP, CLIMATE
CHANGE.
A GROUP
THAT WORKS TO COMBAT CLIMATE
CHANGE THROUGH
EDUCATION.
[INAUDIBLE]
THANK YOU SO MUCH FOR
COMING IN TODAY.
WHY DID YOU WANT TO CHOOSE
THIS WEEKEND AND WHY IS THIS
CAUSE IMPORTANT?
OBVIOUSLY IT'S A BUSY
SHOPPING WEEKEND
BUT WE WANTED TO MAKE THIS MORE
MEANINGFUL THAN
JUST, YOU KNOW, DOOR BUSTER
DEALS OR WHATEVER
IS MORE COMMON.
SO WE WERE GOING TO DONATE 10%
OF OUR IN STORE AND ONLINE
SALES FRIDAY THROUGH
MONDAY TO CLIMATE GENERATION.
THIS IS PART OF
A RELATIONSHIP WE'VE DEVELOPED
THROUGH THIS
GROUP WITH OUR NORTH HATS.
WE'RE CALLING THAT
EFFORT KEEP THE NORTH COLD SO
THIS IS TAKING
THAT TO ANOTHER LEVEL.
Reporter: HOW DID YOU GET
INVOLVED WITH
THIS ORGANIZATION?
MY HISTORY GOES BACK TO
QUITE EARLY IN
MY CHILDHOOD.
HE'S BEEN A LONG-TIME FAMILY
FRIEND.
I DID AN EXPEDITION WITH HIM IN
THE
CANADIAN ARCTIC.
HE'S BEEN A CLOSE FRIEND AND
MENTOR OF MINE SO IT'S A GREAT
NATURAL FIT.
Reporter: NICOLE, TALK TO ME
ABOUT
CLIMATE GENERATION, THE IDEA IS
TO EDUCATE KIDS
IN SCHOOLS RIGHT?
EXACTLY.
WILL STARTED THE ORGANIZATION
OUT OF CONCERN FOR THE ISSUE OF
CLIMATE CHANGE
AND WANTING TO ENGAGE PEOPLE.
OUR RELATIONSHIP
WITH ERIC IS FORMED FROM THAT
TO EDUCATE
STUDENTS AND TEACHERS OF THE
ISSUE.
Reporter: HOW DO YOU DO THAT
WITH KIDS IN
YOU KNOW, GROWING UP WE TALKED
ABOUT CLIMATE
CHANGE.
NOW IT SEEMS THESE KIDS ARE
HEARING
ABOUT THIS.
DO YOU TEACH THEM THE SIGNS?
WHAT
ARE YOU DOING GET THEM
PASSIONATE?
WE'RE ALL SEEING THE IMPACT
OF CLIMATE
CHANGE.
THE FIRST THING WE DO -- THING
WE WITH
DO IS TELL THEM ABOUT THE
SUBJECT.
THEN WE
ENGAGE THEM IN SUBJECTS WHETHER
IT'S AT SCHOOL
OR ENGAGING IN THEIR COMMUNITY,
WHETHER IT'S
WORKING AT THE STATE LEVEL TO
PUSH FOR CLIMATE
AND CLEAN ENERGY POLICY OR
FOLLOWING THEIR
TEACHERS TO THE UN CLIMATE
TALKS.
WEIER
ENGAGED WITH -- WE'RE ENGAGED
WITH YOUTH
LOCALLY, REGIONALLY AND
INTERNATIONALLY.
Reporter: I REMEMBER LEARNING
ABOUT THIS
IN SCHOOL THEM SAYING IN IS THE
TIPPING POINT
AND THAT WAS YEARS AGO, DO YOU
EVER FEEL LIKE
ITS TOO LATE?
THAT'S NOT THE MESSAGE WE
WANT TO GIVE
THE KIDS.
THERE IS A LOT OF NEEDED
LEADERSHIP.
I KNOW WE'RE NOT THROWING IN
THE TOWEL SO I
THINK THERE IS AN OPPORTUNITY
TO HAVE AN
IMEXACT TURN THINGS AROUND.
-- AN IMPACT AND
TURN THIS AROUND.
IT'S NOT TOO LATE.
WE'RE SEEING
IMPACTS BUT WE'RE ENGAGING IN
PROCESSES NOW.
OUR YOUTH CARE ABOUT IT.
THIS IS THEIR ISSUE.
Reporter: CAN WE TALK ABOUT
THESE HATS IS
THIS THE THIRD YEAR?
THIS IS THE THIRD YEAR.
WE HAVE
BASEBALL HATS SO WE DO IT YEAR
ROUND.
WE
LAUNCHED THESE IN 2013.
WE MADE A SMALL
NUMBER.
WE WEREN'T SURE HOW PEOPLE
WOULD
RESPOND TO THIS ISSUE.
WE JUST SOLD, JUST PAST
5,000 OF THESE SOLD.
WHY DO YOU THINK YOU'RE
GETTING THE
REACTION TO THIS BECAUSE IT'S A
SIMPLE THING.
ITS A WINTER HAT WITH NORTH ON
IT.
IT'S SIMPLE BUT IT'S THE
IDEA OF OUR
STATE AND OUR CITY AND OUR
REGION AND HAVING A
PRIDE IN WHO WE ARE, WHERE WE
LIVE AND TAKING
OWNERSHIP OF OUR IDENTITY AND,
I GUESS IT'S
RESONATED.
HERE WE ARE 5,000 HATS LATER
AND
STILL GOING STRONG.
I LIKE HOW YOU CAN BUY THESE
OUTSIDE OF
BLACK FRIDAY AND STILL HELP A
GOOD CAUSE.
THE KEEP THE NORTH COLD
CAMPAIGN, WE
SEE THIS LASTING, FOREVER, WE
HOPE.
THIS
WEEKEND IS SAY SPECIAL
ADDITIONAL INCENTIVE BUT
THIS PARTNERSHIP WITH CLIMATE
GENERATION IS ONE
WE'RE EXCITED ABOUT.
Reporter: AND REMIND PEOPLE
WHERE YOUR
STORE IS.
SURE, WE'RE AT NORTH FIRST
STREET AND
SECOND AVENUE NORTH BY THE
MISSISSIPPI RIVER
AND NEXT DOOR TO THE BACHELOR
FARMER.