- Ascender, descender, center, baseline is-
- I have wasted so much time.
- Oh, me too, me too.
You and I, we are the same.
(musical crescendo)
- Hi everyone, I'm your host, Shauna Lynn,
I'm here with the very talented Chris Porter.
Chris, how are you today?
- Doing great, I'm psyched to be here.
This is, this is gonna be a lot of fun.
(Chris chuckles)
- Started, do you wanna tell us a little bit about yourself?
For anyone who may not have seen you before?
- Yeah, so this is, this is my website,
I run Creative Punch Marketing Group.
We're a two-man shop here in Memphis, Tennessee,
myself and Patrick Weber.
(upbeat music)
- How do you choose the fonts for your personal projects?
Do you ever find yourself using the same fonts?
- Yeah, you know, I think we all have our favorite fonts,
our go-tos, the old reliables, but,
honestly, what I'm doing now is very similar
to kind of what I would do is,
I'd hop into Adobe Fonts and look, you know?
Or I would go and think about trying to get a font from
My Fonts or something like that,
and purchase the appropriate license to use it.
So that's kind of where I would go.
A really good thing, feature you can do is like,
if you, for instance, let's say that you
really like this font here, this Specter font,
and you want kinda something similar to it,
you know, I can clear this,
and if I come here, I can hit this little wave,
and it gives me similar fonts.
- I'm embarrassed to say
I did not know what that little wave was.
- No embarrassment, I learned it through
the last livestream that I was doing, so.
- Oh.
- Yeah, I think we're all learning together.
(Chris chuckles)
But it's really cool.
It's really, really cool.
(upbeat music)
One thing I learned recently, like,
I used to struggle a lot with the Type on a Path tool,
and getting it level on the, you know, top and bottom,
but I just recently found out that I can just do center
and I don't have to worry about it, so,
you double click on the type on a path tool,
like when you have it here,
you can, oh wait.
You can double click it and it'll pull up your path options.
And, you know, you can preview it, too, so like,
you know, ascender, descender, center, baseline is-
- I have wasted so much time.
- Oh, me too. Me too.
You and I, we are the same.
(Chris chuckles)
I've wasted many, many, many times.
(upbeat music)
- Val says, "How is Chris distressing the text?"
Did it come distressed like that?
- Yeah, so it's already distressed.
That was one of the reasons why I kinda picked it,
in case we did a A, like, you know,
in case it came together.
But if I wanted to distress it,
what I could do is, like,
I could bring it to Photoshop and then, like,
blur it a little bit, or add a action and then,
like, come back in and bring it into Illustrator, you know,
or, probably what I would do is actually, like,
just go in and manually distress each one.
You know, if this was for one of my clients
- You could, you could also use the Roughen tool.
- Oh yeah?
- Yeah, if you go to Effects and you have to find Roughen,
I forgot what sub it's under.
It's Distort, maybe?
Up at the top, Distort and Transform.
- Oh, okay.
- Roughen, and then zoom in so you can see the edges,
and then you can adjust and make it really crazy,
and then you would expand it from there.
- Yeah.
Oh, that's kind of fun there.
That's actually a really good little ghost thing.
- But that's a good, I know that that's
how the Hood Sisters distress their type.
- Yeah, yeah that's awesome.
(upbeat music)
I love working in these mock-ups because it's just so fun.
We even have, like, a gold foil that we can throw on here.
- Ooh, crazy.
- Let's get into it.
Like, this is, these grids are nice 'cause, like,
I don't really know how this is gonna
render on the can just yet,
but there you go, renders very nicely.
- Oh, look at that.
- Yeah, that turned out very nice.
I get a lot of my mock-ups from different places.
You know, you can purchase them from Creative Market,
you can purchase them from Lotto,
you can have people custom make them,
you can get them from Adobe stock.
Like, they have mock-ups in there, too, yeah.
(upbeat music)
So when you have a logo that,
see how much contrast there is on gold with the brown,
but then here it looks a little bit thicker,
so you kinda need to give it, like,
just for the illusion,
need to give it, like, cut it down some.
So, I'm just gonna offset the path by like, this here.
That was pretty tiny,
let's see if I wanna make it any less or more.
Undo.
I'll offset the path just to see how,
so I can make it as big as I want, really,
or as tiny, see that's way too, too tiny.
So, I think 0.01 was about right.
No, I don't need it on the Brewery,
just need it on Thistle Creek.
So now it has a little bit more of that legibility.
- And that's just something so it visually matches, right?
- Yeah, just so it visually matches,
like, you, you can see that the, the spacing,
like the kerning between the letters here a lot better
just 'cause of the contrast,
but if you just take that directly here,
like, it'll, it just won't look as, as similar.
And so, when you do that, like, you'll get,
you'll get a lot of hiccups sometimes, you know?
Like, especially since this type is
already kinda grungy,
you're gonna get, like, spots like this that come up.
- Oh, okay.
- Yeah, so, another way to, to get rid of that,
instead of doing it that way,
would be to do a stroke.
So, a stroke, you see it still does it,
and it, you don't have a lot of those things coming up.
So then I can come in here,
we'll expand,
then merge.
And what I'll do here,
and I kinda do things the long way sometimes, too.
But, I'll take all that out,
just because now I have, like, an outline version,
in case we ever need it.
- Mm hmm.
- You know?
- Be cool if you, for like a, like a stamp,
or if, like a, one of those, those heat brands.
- Yeah, it would be cool for that.
And then I also have this.
So now I have what I needed originally,
which was just the version that's better for white,
or a light color, and I have the stamp.
So.
- Very cool.
- Kinda get two birds with one stone there.
Thank y'all so much, and hope to,
shoot me a line and let's be in touch.
- Yep, thank you everyone so much for joining in,
we had a wonderful time.
Thank you, Chris, for joining us,
this was fantastic.
(upbeat music ends)