- With content creation projected to move
towards video across all types of platforms,
it's now becoming even more important
to become capable in video content production.
For landing pages, videos have been known to convert
better than blog text.
So why aren't more businesses abandoning their blogs
and text-based content in favor
of a video marketing strategy?
Simple, there are huge barriers to entry.
And I mean huge.
Video has a great reputation in terms
of return on investment and effectiveness.
But a lot of small businesses are saying that
it's the hardest to do.
I get it.
You think that it's time consuming
and more expensive to create than text-based content.
But guess what?
It doesn't have to be.
You can still make quality videos on a bootstrapped budget.
(high-pitched voice) No, no, no, you can't make
quality videos without spending loads of cash.
Not necessarily true.
There is always a way to make amazing video content
without draining your bank account.
True story, when I first started making YouTube videos,
we used my phone for a camera, a chair and a stack of books
to hold up the camera because we didn't have
a tripod at the time, and my husband stood
behind the camera holding a lamp
with no lamp shade for lighting.
So if you want to venture back to the early days
of my YouTube channel, you can see what that looked like.
We've come a long way.
In this video, we're talking about creating videos
with a tight budget.
Here are different tips and tricks that will help you
to create a professional quality looking video
that gets you conversions and sales.
If you want to learn more about crafting
the best YouTube videos, you can also check out
my YouTube video checklist in the description below.
This can give you more information on what it takes
to make it big in the industry with videos on YouTube.
Now here are your tips.
Number one, bring it home with a great script.
To develop a great video at a low cost,
save money by writing your own script.
Create a script that resonates with your existing assets.
Things that you can use.
Sets or environments that don't need large investments.
Think of your venue, materials, props, sounds,
and lights when you create content right out of the gate.
So for example, we knew that it was cheap
to use my phone and a lamp with no lamp shade
in my basement.
Focus your energy on delivering great value
in terms of the content.
You can make use of an intriguing line
to pull your audience in.
Social proofing to support whatever you mention
in the form of testimonials and showing the product
benefits that are within that content piece.
Number two, determine your direction and video style.
Determine the type of video and content
that matters to you and your audience.
The strategy here is to understand your market
and know what they want to watch.
You can do this by doing some basic competitive research
before doing anything else.
Locate a few of your video competitor's pages
and watch how they do it.
You can also take inspiration from directors
with the films they make.
Often they don't typically spend so much
in production value, but charismatically deliver
using amazing videos.
The intent is to make the videos as aesthetically
pleasing as those of your competition or even better.
Often you would find yourself sharing
the same type of insights, but those who have
better aesthetics stand to win the day.
And don't get caught up with the editing softwares.
You can use iMovie for free or Filmora for about 50 bucks
I think for the software.
Easy to use and tons of aesthetic features
that make you look like a pro.
Number three, produce it economically.
You do not need to bankrupt yourself
for one piece of content.
Don't waste all your money on one thing
that you aren't even sure will succeed.
To do this, test the waters first.
You can tap into freelance services like Upwork
or Fiverr depending on your needs.
They easily and cheaply churn out
animated style short videos, short clips,
and quality produced advertisements
without the large costs.
Just a few dollars can make a difference
in your business.
Creating video content doesn't have to be expensive
and time consuming.
As other content mediums like blogging become
more saturated and crowded, video marketing provides
an avenue for you to reach your customers.
Costly doesn't always mean quality.
And you definitely create videos on a low budget.
Thanks for watching.
If you like this video, hit the thumbs up.
Comment below and of course, subscribe for more
weekly videos.
(upbeat music)