I'll tell you today
How do you develop your social media marketing plan
It allows you to absorb traffic from scratch
To increase exposure
And that brings you income
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I'm Greyson
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Social media, web startups and personal branding
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Now more and more people are beginning to realize that
Social media is a fast increasing traffic
A quick way to increase visibility
So a lot of people are starting to move their offline business online
Or their offline business combined with social media
Promote it on a larger scale
The influence of social media is huge
I know that myself
Since launching the channel last March
As the flow increases
More and more people are aware of this channel
Recognize me
Without social media
I can't do that
So believe that if you're watching this movie
I think you're going to want to start marketing through social media
Or maybe you've been doing it for a while
But the effect is not ideal
I'll teach you that in this video
Develop a social media marketing strategy that works for you
To increase your exposure
Increase the flow
And it brings you money
So the first step is this
Observe your daily social media behavior
I'm sure there are a lot of people
When you use Instagram or YouTube in your daily life
It's all without much thought
When we use social media
Can we think about why we want to share this post
Why do I want to thumb up this post
Why did I watch the film from beginning to end
If it makes you do something
Or influence your behavior
It proves that there is something compelling about the content
So when you're consciously aware of that
You will be able to draw these attractive points
Use it in your marketing strategy
So you know what the audience likes
What are they interested in
What kind of content should you make
The second step is to know your social media marketing goals
And how will these goals affect your content
For example
Let's say you're an interior designer
If you want to increase your visibility
You can then share your daily work experience
How do you communicate with your guests
You can also share some before and after comparisons of your work
For example, you help your client design a new decoration style
Or you can share some of your inspiration
If your goal is to share more information about interior design
You can share this year's design trends
This year's design trend
You can also share some interior design tips
For example, how do you take a small room
After the setting up
It gives a more spacious look
You can also share some useful household products
After using
It will immediately improve your quality of life
If you want to turn your audience into your customers
Get them to buy your services
You don't just have to show your work
Also share the experience of working with your guests
Give more feedback
If you want to increase sales
Let's say you have an interior design class
You have to show it to your audience
Who is this course for
Is suitable for 0 - based novice
Or for people who have had some experience
And after they finish the course
What goals will they achieve
So the audience knows
Whether the course is suitable for them
Here, I recommend you to follow your own circumstances
Set those goals
And these goals are not set in stone
For example, if you just started
Maybe your goal for the first three months is to attract an audience
To attract traffic
Increase your visibility
Wait until you accumulate a certain amount of traffic
With increased exposure
You can turn that into your next goal
It could be selling your product
Or selling your services
After you know your goal
Once you know what you want to make
The third step is to experiment with different forms of content
Now on social media
There are a lot of different types of content you can post
Take IG as an example
You can send time-limited updates on IG
You can post IG Reels
Can send IGTV
You can post an IG post
On YouTube,
You can post YouTube videos
You can post YouTube Shorts
You can post community posts
You can YouTube live and so on
So on different platforms
You can post content in many different formats
Here's my advice to you
You don't have to post on all platforms
There are two reasons
The first reason is that you don't have the time
The second reason is that the benefits are not high
If you are going to post short content form
And better interact with the audience
You can post an IG post or a time-limited Instagram feed
If on YouTube
It's more of a long content form
You can share deeper content
Early on, I recommend you try different content formats
Chances are, you think one form of content will do well
But it's a different kind of content
For example, when I first started
I run YouTube channel and IG at the same time
At that time I was Posting 2-3 YouTube videos a week
Update the IG post 4-5 times
After a period of time
I've found that my YouTube channel is growing faster
Viewings were good, too
The audience interaction rate is also good
IG, on the other hand, didn't reach many viewers
The interaction rate is also not high
I would have thought that IG posts would be easier to engage with
And then it's not
This is only if you keep trying
Before we can come to a conclusion
After you post a piece of content
You have to analyze your social media
To analyze its data
Now you've posted a lot of content on social media
You already have enough data to do the analysis
To do more
For example, on YouTube
You sent out a movie
The film got a lot of views
And the interactivity rate is good
Some likes and comments from the audience
That will give you a signal
The audience loved the film
Love the topic of the film
If you want to attract more traffic
You're going to have to keep talking about things like that
To constantly satisfy the needs of the audience
You can also look at the background data of this movie
To look at this movie where is the traffic coming from
If it's from the front page of YouTube
You have to look at the click-through rate of this film
Usually show a high click rate of the film
YouTube prefers to display it on the YouTube front page
If it's from YouTube
You have to see it
What keywords did the audience search to find this film
Then you can focus on that keyword later
Make more films
Continue to absorb flow
If you also have a post on IG
But the reach rate of the post is very low
This is the time to reflect
Why can't your post reach the audience
It's because you posted it at the wrong time
Audiences were not watching IG at that time
Or because you're using the wrong label
Label traffic is very low
You can figure that out from the background data
Experience different platforms over a period of time
After publishing on different platforms
You'll gradually get a sense of which platform is better for you
So step five is you need to identify your main platform
Some platforms are long content formats
Like YouTube
Podcast
These platform content forms
It allows you to deliver deeper value
Through these content forms
You can build your personal brand very well
At the same time as YouTube
It's another search engine
So it's easy for the audience to search for some keywords
You'll find your channel
Search for your video
This will increase your traffic
Like IG is belong to the short content form
And a platform with a high rate of audience interaction
On IG you can interact with your audience in real time
You can send time-limited updates on Instagram
IG posts
And can be DM
You'll be able to update your status
In IG you can improve your interaction rate with the audience
Not like a YouTube Podcast
You need to prepare your content in advance
Maybe you like making movies
You like to show something different
You can then choose YouTube as your main platform
At the same time, IG is used as an auxiliary platform
Better communication with the audience
Let them get to know you behind the camera
After selecting the main platform
Start focusing on the quality of your content and the frequency of updates
If you want someone to track your IG
Subscribe to your YouTube channel
Subscribe to your Podcast
Your content needs to be quality
You need to give the audience value from your content
Get the information
It could be entertainment value, information value, educational value, etc
Your content can't just be created
After watching it, the audience felt they had wasted their time
So they won't keep paying attention to you
The second is update frequency
Update frequency is important
Social media wants you
The more updates, the better
The more exciting content you can produce, the better
When you can guarantee the quality of the content
And after updating the platform
And after frequent updates
And after updating the platform
Your platform will give you more exposure
Because you're helping the platform
Attract viewers to stay on the platform
But don't let that happen
Right at the beginning
Set the update frequency very high
YouTube, for example, updates three videos a week
Update a post on IG every day
You'll find it hard to stick with it
You will soon reach your limits
And then you lose all your creative motivation
Very likely to continue to stick to the update
So your update plan needs to be tailored to your own situation
If you're still working and you're still in school
The ideal situation is
You update a YouTube video every week
If after a period of time
You feel used to it
And you have the power
You can increase the frequency of your updates to twice a week
If you want to be constantly on social media
It brings you traffic
It will bring you exposure
In the end, it brings you income
You have to start at the very beginning
Build your brand awareness
What do you need to know about your brand
Who is your brand's audience
And how do you make your brand
It stands out in the same field
When you have brand awareness
Everything you do is built around that brand
You'll be clearer about what you need to do
To get the audience to understand your brand
So they can remember you as a brand
Now there's more competition on social media
If you want the audience to remember you as a brand
You have to build a brand that stands out
There's so much information out there
It's hard for the audience to choose
As long as you differentiate
Make a different
To make the audience remember your brand
I hope this video helps you
How to develop a social media marketing strategy
Let me know in the comments section
Do you have a social media marketing strategy
If you want to attract traffic through YouTube
To build a brand
I prepared these films
It will help you achieve your goals
If you find this video helpful
Feel free to give me a thumbs up
If you want to learn more about social media
Please subscribe to my channel
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See you next time
Bye bye