Hi. I'm Gary Eckstein from organicweb.com.au. I'm a Mailchimp Pro Partner and this is the second
episode where I answer your Mailchimp questions and answers. From the first episode I received
very positive feedback lots of questions so if you do have Mailchimp questions you'd like
asked please leave a comment on this video and subscribe to my channel to to keep updated
the first question I'm going to answer today regarding Mailchimp is what are bounced emails
so what are bounced emails so let me go to Mailchimp report and
that's probably where it's most commonly seen so I'll click on campaigns click reports
and I'll just go into one of my email reports
I'm going to click view report and I'll just wait for this to load up I can scroll down
the screen I've got all my report but we have bounced here so if I click on bounced
we can see my bounced emails so these are emails that I sent that weren't delivered well let me
be more precise about it they were rejected by the receiving server for some reason we get two
types of bounces hard bounce and soft bounce a hard bounce is a permanent delivery problem
we send the email and the message is sent back by the receiving server saying for example the email
address doesn't exist so maybe we spelt it incorrectly maybe the person's left their job
okay so that's a hard balance the other type of balance is a soft bounce and that's a temporary
problem something like uh maybe the server is down temporarily maybe uh the person's mailbox is full
that's the message that's received back by Mailchimp
with a hard balance to permanent delivery problem
a permanent delivery problem sorry with a hard bounce the email address that it was sent to
that hard balanced is immediately marked as cleaned in your audience and I explained in
the last episode what cleaned means so they marked as cleaned we can't send to those people
an email to to that email address again that's hard bounce on a soft bounce Mailchimp won't
resend that same email to that person again however Mailchimp will allow you to send roughly
the next five emails to that person however if all of those you know subsequent few emails
soft bounce Mailchimp will mark that person as cleaned in your audience so that's hard bounce
and soft bounce so we can see on the screen at the moment that this email address was hard bounced
and and I just know because I put it in like this I i didn't add the y so g-a-r-y I didn't add the
y so this was hard balanced permanent delivery problem uh problem and if you do want to see
why the email was rejected by the receiving server you can scroll across and click bounce reason
so we click bounce reason and among all this stuff we can actually see see the reason and
I just happen to know that it's down here so the host which was a Google so I used so this email it
was sent to Google a gmail Google server said the email account that you try to reach does not exist
please try double checking the recipient's email address for typos unnecessary spaces
so that's what they've replied so that's uh that's uh bounced soft bounce hard bounce
total balanced hard bounced immediately marked as clean soft bounce we can send the next few and
then they're marked as cleaned uh yes marked as cleaned and some people sort of say um
okay so if they are getting soft or hard bounces maybe you know they should get on the phone to
to the recipient and say hey what's your new email address okay let's go into the second question
in Mailchimp can I add another sending domain yeah the answer is definitely yes on a free
account or paid account if I click my name to the bottom left of the screen and if I go to account
if I then go to settings domains
we can see the domains overview verify your email domain and and I can scroll down and the different
things we can do with domains so of course Mailchimp isn't just about email marketing we
can create websites landing pages surveys etc etc but here I'm showing how you can add another uh
domain for your uh just for your email sending alone so for example if your company name changes
or maybe you have multiple brands in the same company and you want to use one Mailchimp account
you can see here added multiple domains all we need to do to add a new
domain that we can send from so for example in in this account I could send from Gary
55tips.com Gary organicweb.com.au etc etc I just click verify email domain
and you can just add the email address that works on the new domain that email address will then get
an email from Mailchimp saying click here to verify that you have received um the email and
then you'll be able to send from that domain so just using a bad example and I don't even know
if if well Coca-Cola and Australia do but I don't know if Coca-Cola worldwide use um
Mailchimp but for example they might want to under one of their accounts have
sprite Coca-Cola classic you know etc okay so that's how we add another domain
so on to the next question and then I have one more after that what is the difference between
segments and tags okay this is a question I do get often let's go to our audience so
what is the difference between segments and tags in Mailchimp I'll just view my contacts
there are
various ways we can add data to Mailchimp so let's just deal with data at the moment we can
add data into fields most accounts or have 30 fields in Mailchimp if you need more fields you
can go into a premium account which will allow you 80 fields so birthdays are field membership
numbers are field last names are field etc etc okay so 30 for most of us anyway that's
actually a lot of data right so we throw all our data into that we can also add data into tags
and a tag is just think of it like a label that we add and you manually add them to people okay
there's ways we can automate them too but just think that you'd manually add them so let's say
you had a bricks and mortar bricks and mortar stores you had one at your airport location and
one your CBD location you might have one audience and then you would tag people belonging to those
you know CBD airport or CBD and airport and so on so what how most people in Mailchimp would manage
a single audience which is recommended for most organizations you'd have a single audience throw
all your people all your contacts into a single audience and then you would tag them just as you
would add new audiences in the past one called you know CBD store one called airport store and you
would just tag them so we can have 30 columns sorry sorry 30 fields of data for most of us
tags is unlimited we can have as many tags as we want we can add tags add as many as we want
with the limits the only limit being that each individual tag can be a maximum of 100
characters long so tags is just data so the question was what is the difference between
segments and tags okay so we've dealt with tags it's just a label or it's just data that we add
a segment however is how we target our marketing so an important concept in marketing is that we
send the most relevant message to the most relevant people now if you know the concept
of personas buyer personas where what we do is we sort of create maybe three five uh personas who
who epitomize the average person that buys from us gender maybe we're including that
the geography maybe include average spend what their hobbies are etcetera okay and then we
target our marketing at those people so because the message might be very different for a certain
commonality of people versus another commonality of our buyers so we we target our marketing
very important concept the way we target our marketing is sending the right best
message to the right people we can do that through segments so a segment for
all intents and purposes and Mailchimp is just a search of our existing data whether that data,
those are that data are tags and or in a field and or automatically generated or collected by
Mailchimp so let me show you an example so let's do this let's create a segment
um with a tag of and I've got a tag here you can see of international travel
so let me create a segment of international travel and where the person's email address
contains dot com dot a u so all people in Australia for example that like international
travel I would just click new segment uh I'll just make sure you can actually see and that
I'm not in the way on the screen so what we said is we wanted and let's just do the email
address first so we wanted the email address and I'll just scroll down here and you can look at
this in your own time I'll scroll down click email address email address and let's just go
insworth.com.au.com.au Australian
email address for example and my other condition was click add where the tag is
where the tag tags is where they where they tagged and I said international travel
I'll click preview segment and these are all the people okay my date is not that great but
these are all the people that match the condition of containing international travel tag and ending
with .com.au then I would save the segment I won't do it right now but I'll save the segment then
actually let me do it to show it sorry I'll click save segment and let's just call this
um I'll just call it segment one you can call it anything
you would make it more meaningful than I'm saying okay make it something that makes sense
click save and I'll just demonstrate quickly I'll just very quickly refresh my audience and
if I now click view segment we'll look for that one called segment one there it is and at any time
I can then click that also when we're creating our email campaign we can send to a segment or just
we can create a segment on the fly or a tag but a segment is a search essentially of our data now
segments are calculated at the time of sending so for example if we create our segment today
and then we send in a week's time if people meet those conditions that we add in the next week
they will be sent the email so the dynamic in that nature so just to summarize again tags is
just data that we add a segment is a search of our existing data very last question for today
how do I add the recipient's first name to an email okay that's really important
personalization and marketing hugely important we know from tons of data tons of research that
when we personalize our emails we get better results and even just adding the first name
for example and it's incredibly simple in Mailchimp actually so let me go and start
creating a new campaign to illustrate how we add the first name to an email
um let me actually sorry let me just click the the little create button click email and we can
call this anything I'll just call it test I'll click begin so I'm creating an email at the moment
uh I'm going to click add recipients add the audience first of all you must add uh
an audience by the way before you you create the merge tag it just you can have issues if
you don't and you often won't see the um the merge tag what I'm about to show if you don't
select your audience first because often people say to me why aren't merged tags appearing when
they go to add the merge tag and the answer is because they haven't selected the audience
first you must select your audience first right so let's go to design email and I'll show how we add
each individual recipient's first name into the email dynamically wherever we have a text block
so this is the new email builder in Mailchimp but you can do it in the old one too wherever we have
a text block I'll click on it and then we just go let me just add some text saying for example
let's just do this let's just add the edit on the end okay so all we do to add the first name for
each recipient is we click merge tags and look for the first name but you can include any data that's
in your audience but here it's first name okay so the first name of each individual recipient
will automatically be inserted by Mailchimp but we can do it wherever so we could even do it here
um let's just add at the beginning merge tags first name okay so first name and let's just go
it's time to design your email okay so that's how we do it and then we can send it
uh but I just need to show one more thing although that wasn't a question form from today but
what I'm often asked is what happens if you don't have the first name of a recipient what
would show when we're using the first name merge tag well by default in Mailchimp it'll be empty
but I'll show you how you can add a default such as customer so if you don't have a person's first
name customer will appear for example so let's just uh let's finish this let's just I'm going
to click on on Freddie the the the mascot to the top left let me just go into my audience
I'm going to click the down arrow next to manage audience and actually let me show another way of
doing it I'm going to rather click on my number of contacts to see my entire audience so what I'm
wanting to do is set a default merge tag value see the default first name that will appear if
I'm using the merge the first name merge tag in an email and I don't have the person's first name
so all I do here is under settings I click settings I click audience fields and merge tags
on the left hand side you can see my field labels and type so there's the first name and if I go to
the extreme right you will see that's empty the the um the value is empty and that's why
if I don't have the person's first name it'll just be empty but I can add here for example
customer and then if I click save to the bottom of the screen where we save changes there we go
so now if I use the merge tag and um I don't have the person's first name in
the first name field and Mailchimp the word customer will appear thanks for joining me
my name is Gary from organicweb.com.au and please subscribe to my channel leave your
questions below this email if you'd like them answered but thank you very much for joining me.