- What's up socials.
Welcome back to my channel
and another episode of Boss Status,
brought to you by AWeber.
This series is dedicated
to helping you build your brand
so that you can go after the life you want.
It's been a while since I've had my bookshelf
like properly in the background.
I thought, you know,
I'm gonna do my traditional setup today
cause I feel like we're all missing it a little bit.
If you're new to the channel,
I often sit in front of my bookcase.
Make sure you subscribe
so you don't miss that
cause isn't it grand?
Today I'm kicking off a three part series.
Called how to build your platform.
This is part one
and it is three simple steps to get started.
Having a platform to share what you think
and where you're coming from
and the things that will let people know
what they're dealing with when they work with you,
is a really great way of accelerating that opportunity
to happen in the way that you want it to.
In other words,
if you wanna get those first clients,
if you want to start working with new people
you have to let them know where you're coming from
and the ideas that you have.
So that's really what building a platform is about
and the more consistent you are with it,
the more success you will have in the longer term.
So let's talk about how to build a platform
and these three simple ways that you can get started.
(upbeat music)
Number one.
Design Your Motto.
If you've been hanging out here
then you're very familiar with my motto
but if you're new,
it's essentially that I want to help you
go after the life you want.
That's my big picture motto.
That's like everything considered,
no matter what advice I'm giving you on a daily basis.
Which could be about video,
it could be about social media,
it could be about speaking,
it could be about making money,
it could be just about networking.
No matter what those details are,
every time I deliver that,
I'm doing it so that I can help you
go after the life you want.
So in thinking about, you know,
what is your motto
in terms of that platform, that statement;
whether it's public or not,
it could really just be the thing that keeps you focused.
Think about how you help people.
What is that thing that they're gonna go,
oh my gosh I need that person in my life;
I need Charlotte, I need Amy, I need Joe,
I need that person in my life
because they're helping me do this.
The reason this is something that you're gonna care about
is we're essentially giving people a very good
and easy reason to like you
and no matter what kind of content you're creating
or business that you have
or any of those things,
we have to at least relate personably at some level
or none of it is going to be successful.
People like to work with people.
So how can you express that humanity
of who you are in what you do?
That's what designing your motto is all about.
(upbeat music)
The second way
is creating content every day.
I talked about this already
cause I've been mentioning to you,
make videos,
do posts on Instagram or whatever.
If you create something everyday,
that consistency,
that longevity of your brand actually sustaining
is going to be much greater.
Posting a video on YouTube every day
can be very challenging
depending on how you do it
but if you post a piece of content every single day,
in some way,
you're gonna be able to get your thoughts out there
on a much more regular basis
and in lots of different formats.
So I don't post every single day on YouTube.
I like to post two or three times a week.
But on the other days that I'm not posting a video,
I might write a post on LinkedIn
or just share my thoughts
in an extended caption on Instagram;
I guess you'd call it like a micro blog post on Instagram
because it's like having a really long caption.
But what are those things that you're doing
to put your thoughts out there
in a way that's interesting on these platforms.
Especially online.
You could create content offline as well.
If you have a speaking engagement at a local University
or any kind of gig that you line up;
you're essentially sharing content
when you walk up on stage and you deliver information.
Especially if you have a presentation.
What can you do every single day to create content?
These days it's very, very easy to do that.
You can choose any number of apps or websites to do it on.
The size of your audience might vary on each of those
but it's still worth doing.
Especially because it's getting you continually more primed
and ready, completely prepared to share what you think
in a piece of content on a regular basis.
Posting every day gets you into a pattern.
So create content every day.
No matter how much it is.
No matter how much actual effort went into it.
How did you deliver your thought process,
your thought leadership in a piece of content,
every single day.
(upbeat music)
Absorb success stories.
So you designed your motto
which is you kind of creating something.
And then you're making content every day,
that's you creating something.
In order for you to build your platform,
you can't just live in a bubble,
you really have to absorb those success stories.
Go outside of what you're doing
and maybe pick up a book from somebody about their life
or the things that they learned
in a certain area of their career.
Watch a movie or a documentary
about somebodies process.
They don't even have to necessarily
be in the same field as you.
It's funny, this actual tip came to mind
because my fiance and I, Vincenzo,
we have been watching the Defiant Ones on HBO
and I have just been so obsessed,
I think that's the best word.
I was gonna say like enamored,
like there's no better word than obsessed
because you are watching what people had to do
over a long period of time,
long period of time,
to become successful at some period of time.
Now there's different steps of success along the way.
There's little, that felt big at the time
and when you look at somebodies entire career
you go, wow, look at everything that they did.
At that time it might've felt like a big deal
that they were on stage
but then at that time,
they sold Beats to Apple
so what's really gonna beat that.
When you look at these things it's really fun
how you can expand your mind
on all the other things,
the millions of things we can do
to continue to build our platform
and be motivated when you see
how hard somebody really had to work to achieve that.
Learn from their mistakes.
Teach their lessons.
Share their legacy.
It's really cool when you can tie in those commonalities
that you might have with someone
or your audience might have with someone
and line your brand up with the success story
that you're actually learning from.
That's just like, another level of content creation
and thought leadership
and you can totally do that
if you actually made the time to absorb
and learn from those people
who have done so much before you did.
Those are three simple ways
that you can start to build your platform.
Part two of this three part series,
will be next week,
so make sure you subscribe to this channel
so that you don't miss the other episodes I share
but yes, part two in this series we call, Boss Status.
Brought to you by AWeber.
I love those people at AWeber.
If you wanna learn more about email marketing,
which is a big, big piece of growing your platform
and your reach to your audience,
find out more in the description below.
They're offering 60 days for free
to the savy, sexy, social community.
That's all for today socials.
Thank you so much for tuning in.
I appreciate it as always.
Make sure you subscribe for good vibes
and until next time,
do the work to go after the life you want.
Cheers.