hmm
hey it's dr amanda with straight smile solutions streetsmouthsolutions.com and today i'm going to
revisit a subject about becoming invisalign certified i feel like i'm getting a lot of
pushback from doctors who are either medic users or three shape users who maybe recently invested
in these and didn't fully understand that a line does not take medic in three shape for a while
they kind of were a little bit during the pandemic they did a few years ago they do in canada in
other countries certain types but they don't in the us because of some litigation that's happening
so i feel like i get this question a lot i i see a case and i'm like this is an invisalign only case
and i just want to remind you i've never worked for a line technology i never will work for a
line technology i have no interest in working for a line technology i am not a kol for them i get
zero anything by promoting them i just know and i've done enough cases
that some cases there is if you want aligners there is no other option for a good outcome
they have the most proprietary features and for more difficult cases you will get a much
worse outcome if you try to use another aligner sister there's no i don't care
what you think i the proof is in the outcomes and i've seen so many cases that i'm very i
feel very um certain saying this so i and i also think there's a value to the brand and
i i see i feel like i'm kicking myself saying god i sound like i'm i'm drinking the kool-aid
here and i'm so anti-online technology kool-aid sometimes i roll my eyeballs at the stuff they say
but i've also seen what it does to a practice and they're not wrong when they say that i
mean i really think if you're doing any type of aligners first of all you really should start
with invisalign because their resources are second to none in terms of their educational resources
all their webinars their educational content their ces you will learn 10 times more doing them first
than doing an alternative aligner brand i'm just saying so i think and then also when patients are
looking for aligners and they're interested a new patient not an existing patient in your practice
what do they search the top two search terms for aligners in the us are what invisalign and small
direct club so it's not clear correct it's not sharp smile it's not clarity or whatever else
will reveal or in vista or any of these other ones nope they're not looking for those it's either
higher income higher social economic brackets are looking for invisalign
lower income lower social like not brackets are looking for small direct club those are the most
well-known you know companies that are there so if you want people to find you for aligners you know
you're going to have to be invisibly certified you cannot use their brand information unless you're
invisalign certified and using their product i'm not saying all your cases have to be invisalign
you can't bait and switch but you should offer it as an option sure you can charge more you know
obviously if they're a non-insurance patient you can charge more your office fees can be higher um
you can um you can charge different you can charge an upgrade fee there's all different ways you can
do it you know and then you can do cheaper for the other product you know on an equivocal case
um yeah you can always take impressions that's how we did it way back when it's
not going to kill you and then also i have tons of other work arounds i mean a lot of
different bigger cities have radiology clinics where you can send your patient for a nitero scan
you can you know partner up with either an orthodontic if you have a cool orthodontist that
you can work with that has one sometimes they'll they'll take the scan and they'll and they'll
export it to you there's all different ways to do that um you can find an oral surgeon a lot of oral
surgeons have these for scanners have itero and they can also take it for you of course you're
going to pay them a small fee you know but there's all different work arounds for that in this case
you know patient so any anyways the seo does does have power so i think everyone should become
invisalign certified some cases if you want the best outcome need to be invisalign cases um you
will be very frustrated working with some of the other systems and it's hard to go backwards you
know once you get used to the outcomes all their features the power that you have within the clint
check 6.0 platform even for me it's hard for me to go backwards but if it's a super easy case it
you know mild to moderate class one case you should be fine with any system that's out there so
hopefully this was helpful all right and then at the moment you can do digital classes for um
invisalign to get certified um for a while they were having a 995.45 minute class i think that's
gone i'm sure it might come back but right now i think it's around three thousand and it's a couple
hours i would just get it done and knock it out so you can get this you know set up all right thanks