- Hey, hey down here, hey I know it can be hard
to stand out in a crowd especially on YouTube,
I'm gonna show you how.
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How do I get my youtube channel noticed?
I hear it all the time because a lot of people think
if you build it they will come
but that's not necessarily the case when it comes
to YouTube now, is it?
Well that's because a lot of people are using YouTube
as a social media platform but it's actually
a Search Engine, what is it?
A Search Engine, I'm so glad you reminded me.
YouTube is a Search Engine it's owned by Google
which is the largest Search Engine.
So what happens when people have a question
that they need answered?
Well a lot of times we'd go to our mom's,
but oftentimes we'll go to Google or go to YouTube
so that we can find links to give us the answer
to the problem that we're trying to solve.
That's exactly how you should use YouTube knowing
that people are searching for content all the time.
So how do you get your YouTube content noticed
in a sea of other content?
I'm gonna show you exactly how
and if you wanna skip the guesswork on all of these elements
where I can walk you through step by step,
I have a 45 minute absolutely free master class
that you can take and implement immediately
called How to create 60 days of social media
and video content in only eight hours,
you can click the link below to get that today.
Step one, Content, what kind of content
are you gonna create?
Well ideally you wanna create content that people
are actually looking for.
So I'm gonna show you some of my steps for how
to create ideas for content and never run out of ideas.
So firstly I look at what are the frequently asked questions
that people are asking me.
I create a spreadsheet where I keep track of all
those questions, turn into YouTube video ideas.
The other thing is I'll think of what were the questions
that I had when I was first starting or when I was learning
this topic myself.
I'll kind of brain dump a list of those ideas and walah!
There are another list of topic ideas.
Then I'll also ask my audience,
what exactly do you wanna know?
If you could pick my brain what would you ask me?
Boom, there's tons of ideas right there
and when in doubt look at what other people
in the same space as you are doing.
So if you know your competitors or other people
who are succeeding in your industry,
look up their social media, look up their YouTube channels,
look up other things that are on their websites
even blog ideas, Facebook live ideas,
things that they're talking about,
you can take the exact same topic
and make your own produce YouTube video exactly on that.
So once you know what kind of content to create, the content
that's gonna drive people to notice your YouTube channel.
The next thing you need to know is like I said,
YouTube is a Search Engine, so Search Engine optimization
is so important.
A lot of people wanna put up these clickbaity titles
that really have nothing to do with YouTube
and have nothing to do with what people are searching for.
So when I first start on YouTube one of my first videos
if you scroll all the way down to the beginning
of my channel you'll still see it there,
it's called, Did you know Instagram does this?
And I thought oh how mysterious, how clickbaity,
people will be like what does Instagram do, tell me,
tell me the secrets.
And what happened was crickets,
(cricket chirping) crickets happened.
No one watched that video because do you think people
are typing into a search engine, did you know Instagram
does this, no they're not.
They're looking for actually what they wanna know,
so they're looking at how do I create hashtags for Instagram
how do I grow my following on Instagram,
how do I do Instagram stories, how do I do IGTV?
They're looking for actual things, a lot of how-to content,
so when I created that video that was all mysterious
and actually had no keywords, no inclination about
what this video is about, of course no one found it
because it didn't use Search Engine Optimization.
So first thing when you're creating a video,
you wanna think of what's the title
that would drive people to this video?
What kind of terms, what kind of keywords
can I put in my title, in my description, in my tags
that would be exactly what people
are searching for on YouTube?
And there's a lot more to Search Engine Optimization
so I've actually linked a Search Engine Optimization
YouTube checklist, so that you can make sure
every single time you are uploading a video
you don't miss a single step.
And once you have your content,
you know how to optimize your video.
The next thing you need is, A Great Thumbnail.
So when you're looking at all these video options
that you can watch on YouTube, there's tons of that
and a lot of times we'll go to watch a channel from we know
someone we trust, a YouTube influencer that has a lot
of social proof and credibility.
But the other thing that we look for is what thumbnail
caught my attention, what little picture looked engaging
or entertaining that I might wanna click on?
So the same thing for you is when people are looking
for your content, you wanna have that picture
that's like your first impression,
that's gonna draw people in.
And I have a whole video on how to create
an amazing YouTube thumbnail because really
there's a science behind thumbnails.
And to know that a YouTube thumbnail is successful
is you wanna look at your metrics and your analytics
in the YouTube dashboard and see that
you have a click-through rate of at least 4%.
Meaning that of all of the thumbnails that people saw,
people have clicked through on yours.
So out of a hundred you got four clicks on yours
and I know that metric might sound low but really
there's a lot of thumbnails and a lot of content
for people to choose from.
So if you have a metric that is less than 4%
go back into your YouTube manager
and change out that thumbnail try to design something new
and in my other tutorial I will show you exactly
how you can design it yourself or outsource it
and all of the keys you need to create the science
of thumbnails that is going to mean success.
And lastly every single time you put out a YouTube video,
you should treat each video as its own launch.
You don't just post it and walk away and hope
that people will find it.
Send it out to your people, if you have an audience,
if you have an email list, a Facebook page,
Instagram anything repurpose that video
into a small little clip, create an image,
you can even post the thumbnail that you just made
and ask people to go watch it.
Tell them what benefits they're gonna get by watching
this video, what value you've provided,
what answers you can solve for them
maybe even some humor or fun tidbits
that they'll get along the way and tease them
for why they wanna watch that full video.
What we do is we'll take a 30 to 60 second little clip of
that video and think of the same way that when you go
to the movies and there's these trailers
on before the full movie starts and they really hook you in
you think, I gotta come back to watch that movie.
That's the exact same thing you're doing,
when you're posting a teaser video on all
your other social media platforms and telling them,
go watch the full video on my YouTube channel.
And while you're there like comment and subscribe
because the other thing that's gonna get
your channel noticed, is when YouTube sees that your video
has Authority and has that social proof that people
are enjoying your videos, that you're keeping people
on the platform because YouTube is gonna reward channels
that keep people watching, that keep people entertained
on YouTube, it's gonna boost your rankings higher.
So ask them for those likes, comments and shares
and keep driving your traffic right back
to watch your YouTube videos.
So those are my best tips for how to get
your YouTube channel notice and you can implement all
of these, go ahead and get those freebies below
that I mentioned and if you like this video
hit the thumbs up, comment below and of course subscribe
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