Now to install eCommerce tracking you can go to first of all your admin
section and under the view settings you'll find the eCommerce settings. And
here is where you can enable eCommerce tracking and enhanced eCommerce
tracking. And all you have to do to do that is click on on and even here an
enhanced eCommerce tracking. You can just click on and it will ask you for
the checkout labeling. Now once you have set that up, eCommerce tracking is not
yet working. You just make sure that Google Analytics is ready for that data
so once the data comes in it knows to take that data and put it into the right
report. And in order to send over the data it's a whole another level of
installation. Let's talk about eCommerce tracking first. If you go over to the
developer section of Google Analytics, you'll find how to install the proper
codes onto your Thank You page. Very important the Thank You page. And these
codes need to be installed to send over a transaction or an item to Google
Analytics. Now in order for this to work you can't just copy that and paste it
into the Thank You page. But rather it needs to have a integration with your
shop system. And at this point I really want to refer you to an experienced
developer of somebody who knows your shop system pretty well to install that for
you if he does it manually. Because for example he needs to dynamically pull the
ID of the transaction into these fields and then send them over to Google
Analytics. And by dynamically I mean the order details change every order and
that's why this code needs to change in every order. And so this is really a job
for somebody who knows the shop system pretty well and knows how to
transfer the right information to Google Analytics and you'll find everything
about that in the developer section. I'll link that up in the resources of this
course. Now let's talk briefly about enhanced eCommerce tracking. As my
down on you right now, the normal installation of eCommerce tracking just
on the Thank You page a little bit more complicated than standard Google
Analytics installations. And enhanced eCommerce tracking only happen on this
Thank You page but rather on every template page so the home page, category
pages, the product pages, to checkout and so on. And there are different
measurement points where you send over data and this is all explained in this
developer section. It's really an advanced feature and also an advanced
feature to implement so you need somebody with experience who can sit
down for an extended period of time, read through this documentation and then
implement it onto your shop system on the code basis. This is not an easy to do
task with just copy pasting a line of code into your site. But rather a full-on
implementation of different codes on different pages on your website. Now the
topic that comes up is those can't you do this with Google Tag
Manager? Yes Google Tag Manager gives you the capability of doing that a little
bit more easily but at the same time you need to invest resources in getting the
sort of code dataLayer set up. The dataLayer holds the information that we want
to send over to Google Analytics. And setting that up is probably the same
work as installing it manually. So a lot of you guys will probably say oh this is
too much work to do this. There's actually one rescue here which are
plug-ins. So for your shop system for example for this shop system in
WooCommerce, there's already a plug-in out there that can install the enhanced
eCommerce tracking or the eCommerce tracking
for your website automatically. Now it's actually pretty standard that every shop
system nowadays has some kind of plug-in to enable eCommerce checking on this
website so I would really refer to the help section of your shop system to find
out which plug-in you can use to enable at least eCommerce tracking if not
enhanced eCommerce tracking. But again here there will be something out there
for eCommerce tracking and since it is a pretty standard process, pretty forward
process you probably just have to go into your Google Analytics account
enable eCommerce tracking and into your shop back-end enable eCommerce tracking
there as well. And you'll be all set and go to look at the reports within Google
Analytics under conversions and eCommerce.
Now if you're looking at this course in 2016 or 17 then there will probably be a
kind of adaption to enhance eCommerce tracking. So Google has announced in 2014
that they have started partnerships to get enhanced eCommerce tracking
installed by default. This is for example the case with the shop system PrestaShop
or Shopify. And there's actually plug-ins out there that enabled that. There's a
plugin from Magento, I know that. For any other shop system you really have to dig
into what capabilities are there in plug-ins or default already in the shop
system. Enhanced eCommerce tracking is so powerful that more and more shop
owners will demand from their shop vendor that this needs to be installed
onto the web page by default into the web shop and the shop system. So I would
guess in 2016 and 17 we will see this feature coming out by default and you'll
see the data coming into Google Analytics.
So it's very important if this is already enabled by default and data is
coming in, you need to still go into the admin section and enable the eCommerce
reports so the data gets processed correctly.