Hi everyone, Andrew from Thinkific here. Today we're going to be talking
about seven different administrative tips that you can be doing to run your
Facebook group better.
All right guys, you have a Facebook group,
you're starting to run it but it doesn't happen by accident. A good
Facebook group behind the scenes has a really good administrator and so I would
today have seven different tips that I use every single day in our Facebook
group to be able to help you with yours.
So to start it off is, set it as a closed group. I really find closed
groups are effective for a community that you want to be able to manage. A
closed group means that, everyone publicly can see the group, they can
search and find the group but to able to access the content in it and get into
the group, they actually have to ask for permission
and then you as an administrator can see ' yes know who can get into it '.
It's great because it is promotable, people can find you but
you still have control so I really suggest having a closed group.
Second of all, to be able to jump in make sure you invite as many possible people
as you can, you know put it in your email signature or add it to a bottom of your
blog post or send an email blast out to your current customer groups, get as many
people as possible to your groups and I know "T" is going to be talking tomorrow
about actually adding it into your online course and be able to prompt
users directly to your Facebook group so stay tuned for that tomorrow but when
you're inviting users
you know you want everyone, there are a couple bad seeds that you totally don't
want your Facebook group so don't be afraid to vet them. Absolutely every day
when I see who's join our Facebook group, I click their profiles I look through
them.
I want to make sure that they're a real person. Every real person usually has a
social footprint.
You know, they probably been on Facebook for a while, they probably have friends,
they probably have photos, you have them if you're a real person and that's the
kind of community members you want in your group. So if you see a profile
who's kinda empty and join two days ago and has one photo and two friends,
they're probably not a real person and so don't feel bad about saying no to
them.
I decline those people all the time. In the worst case scenario, a customer is
going to reach out to you and say " Hey I've been trying to join your group and I
can't get in
and then you can make sure that they are real and they make sense for group. That
way, when their spam and you say no to them, they never talk to any way anymore
so don't even worry about feel safe, letting your users
Third of all, it's really important for you to create rules.
I mean, we all play a little bit better in the sandbox when we have some rules.
So if you jumped into our Facebook group, you'd be able to see it on the right
hand side. We have kind of rules and expectations for what our group is going
to talk about. You know we talked about who it's for? Its for online course
creators. Are you allowed to promote? Nope, not allowed to do self-promotion in the
group, We laid down the rules and the ground rules
so when people join on, they know what's expected and then later on as an
administrator, if they don't follow those rules and it's kind of natural agreement
so they're not following the rules, then I have a lot better of a position to be
able to say " you know what time for you to get out". So make sure you kind of
create the description,
take a look at our Fcebook group to look at the ideas of what you could
write in your own description as well.
So for the fourth point , you know you have users coming to your group and you want
to start establishing a rapport with them and allowing them to feel welcome
and comfortable in your group to start talking.
So in a Facebook group, there's something called a pin post and it's you can
create any type of post and then into the top right, this little arrow you can
click on it as a pin this post and that will just put it at the top and make
sure that all the comments that happen
your post stays at the top when a new users comes in or any user comes and
checks out your Facebook group. For the beginning while you can make it more of
a welcoming posts you know you can say "Hi " ,
you can make it exciting that they have just joined the group. Thank them for
joining the group and establish what you want from them, ask them a question may
be in that welcome post or say you know what this is what it's for.
So they get there and they're instantly and understanding of what you want them
to do and they instantly feel welcome to the group.
So the fifth point is, don't be shy to just delete some post.
You've created these ground rules if you're saying "hey you know what no
self-promotion,
then don't feel bad lashing out someone's post when it doesn't follow
that group.
It might not seem bad at the beginning for you like ' oh i'll let this one slide
and i'll let that one slide ' but trust me in two years, in three years,
this is a long kind of marketing process. When you built your group,
if you at the beginning slashed those really bad post and post that had made no sense to your
group, then the value of your group is going to be so much better and then that
point, it kind of builds on itself. When you let the bad seeds in, more bad seeds in
and other users like '' oh I can do that too''
so make sure you're pretty on top of looking at your post and deleting ones
that are bad.
If you want to be kind to your users and you can delete a post and kind of kick
someone out of a group right away, its super spani outside you know what
get out. I killed the link and I kick them out of the group but if its kind of
someone you know is in the group, they put a post on that might not be great,
feel free to kind of message them I do. I message on the side and say you know
what
this isn't a group for self-promotion or this is the reason why I think that your
post is inappropriate,
I take down their post by at least let them know why and then I asked them to
kind of be a better behavior so I say you know what do this instead
I'd really appreciate it if not then you know it may be not meant for this group
so feel free
kill some posts that it's in your power and also it's going to help you out in
the long run
So six, I always say this but just be human at the end of the day you want to
really engage your users back and you'll see it kind of pay dividends in the long
run we talked about this earlier in the week but if you're more human and you're
celebrating people's wins,
it's going to help you a lot. So make sure in there and answering every
question you can I make sure that anyone posting our group, they get an answers. If
they've gotten answers from our community members and that's fine i feel
like it's okay but if you have they had no answer i kinda feel that's
inappropriate so make sure if someone has given you the effort to ask a
question or post that you've engaged so pretty much have the last word in the
most positive way.
Number seven is just thank your users and celebrate their wins all the time
you know they can be about actual course content or something about your industry,
a lot of the times in our Facebook group someone will say i got my first sale
today or I hit a thousand users and those are really important for us to
celebrate and say congratulations or here's some tips even growing it more
but also don't forget to celebrate the more human kind of wins as well every
once in a while we'll get opposed to someone says you know I haven't been in
the group for a while because I just had a baby or I had an anniversary or I took the
weekend off because of this and celebrate them,
it's not just a group, it's a community and you want to celebrate them as people.
So make sure that you're human and celebrating and making sure you're
thinking and celebrating wins.
That's it Seven tips ,
Not that hard but things that you're going to be able to do now so that in a
year from now when you look at your group you're going back wow that is a
such a successful facebook group and even be able to see how it is affecting
your revenue producing churn kind of acquiring new customers and making the
customers that you have right now even happier.
I know tomorrow we're going to be talking with Tia and Tia is going to be
showing you how do you actually take your course and integrate some of this
Facebook community building right into it.
How do you add it as an upsell it's super successful if you say "you know
what here's my course for fifty dollars" or you can sell your course for $75 and
it can be your course plus excuse exclusive Facebook group or you can have
it as just a place for your students be able to go, to congregate, ask
questions and Tia tomorrow, we'll show you how do you do that and we're in
Thinkific . You press the button pull the toggles to make sure that
happens for you.
Thanks again for watching and I'll talk to you guys soon. Bye
yeah