Welcome back. In this video, we're talking about why online video
is the future of content marketing. Video is powerful today and there's
some major reasons why video is going to be strong well into the
future.
So, there are some advantages and disadvantages to video. We're going to dive into those first.
Then we're going to talk about the results you can get when you do video right. And then we'll
wrap up this episode with some strategies on how to do video efficiently. The first reason why I
see video is very strong now and well into the future for content marketing is because video
has such a good distribution channel. I'm talking specifically about YouTube, right? YouTube has the
best search engine and it has the best promotion engine out there compared to any other video
platform. If you're comparing it to Vimeo or even things like Netflix or Amazon. So, if you want to
create content that gets to a lot of people you've got to have that distribution strategy. So, that's
why I think it's crazy when people want a lot of views on their videos but they put them someplace
like Vimeo, there are a lot of great forms of content, right? There's books, there's podcasts,
there's blogs, there's social media, there's even memes which drive me crazy. These other forms of
media are great but in order for them to compete with something like YouTube, they'd really have
to improve their distribution channel. So, how do you build trust in a relationship and then
how does that translate to video? Okay, one of the best ways to build trust in a regular
relationship whether with a spouse or a friend is through vulnerability. The more vulnerable we are,
the more opportunities we have, or the more opportunities we take to show vulnerability.
And then that vulnerability is respected, right? It's honored and it's not violated. There's trust
built, right? We share something that is that is close to us and somebody respects that,
there's a level of trust there. We know that we can be vulnerable again. We know that we can be
ourselves. Well, on video, we can be vulnerable. Okay? But that also translates into authenticity.
The more authentic we are, the more true we are to ourselves or the more maybe vulnerable we are with
our experiences. We share the reality of what's happened so that people can really learn from
our mistakes and learn the same lessons that we've learned. Just the nature of how-to videos and that
you're giving so much value really helps to build a relationship with them in your videos. Now,
there's something else that's important that you can do in your videos that will help that, okay?
So, compare the way that you would speak if you're talking to a large crowd up
on stage. Okay, you're going to have a presentation voice but in your videos,
you don't want to be that way and yet we tend to we tend to want to speak to a huge crowd. "Hey,
everybody, how's it going?" But the reality is only one person is watching your video at a time,
okay? So, if you can just talk to one person as if you're sitting across from a desk with them,
just having a one-on-one conversation, that's really going to be the most helpful
in building a relationship. There's some simple things that you can do. So, if I'm talking to you,
I'll say, "Alright, so one thing that you want to do is..." Right? I just say you instead of
just saying, "Alright, people of the internet..." You know? You hear people say all sorts of weird
things. But just address one person. Just address you. Also, think about reciprocity.
Alright? When you give so much in videos, there's just a natural feeling of wanting to give back.
Even if it's just to say thank you, the nature of creating how-to videos versus any other type
of content that you find on YouTube, you're giving a lot. You're really helping and there's a natural
reciprocity built in there that helps strengthen that relationship. Video has a lot of advantages
you probably are aware of many of them. Let's list them off right now. First of all, Google loves
video. So, Google will index your videos. When people are searching for it, you'll be found on
Google. Not just YouTube but Google as well. Also, when people watch a video they're more likely to
buy your product or service. So, videos increase your return on investment whether advertising or
any traffic you get to your website. Videos also help you explain things easier and faster because
you can just show them. Videos are easy to share. In fact, people like sharing videos or sending a
link saying, "Hey, watch this." Makes it easier for them to explain something. And now that we
have these amazing video players in our pockets, videos are mobile-friendly, right? We get to
watch videos anywhere we go. And think about this last advantage to video. Okay, people use videos
to research. They use it as a filter. They want to know, "Should I do business with this person?
Should I do business with this company? Let me o watch their video and see if they're legit." Now,
for me, personally, I prefer video over websites. I'll go take a look at their website but I look
on their website to see if they have a video. I want to watch the video to see if I want to do
business with them. What are the disadvantages of video? Yeah, there are some. I mean for one,
the preparation takes the most time, the most amount of work. I mean, setting up the lighting,
setting up the gear. This is my notes. This is my scripting. I'm filming 20 episodes today. So, I've
got a lot. But it took me a lot of time to think through this because not only do I have to think
about the content but how I look and what shirt I'm going to wear. But then after preparation,
you've got the filming itself, right? I'm looking into the camera. I have to make eye contact with
you versus actually reading my notes or looking at my computer screen. There's a lot more that goes
into the filming of it compared to any other type of content creation. If you're writing an article,
you can be in your pajamas. If you're recording a podcast, yeah, you could still be in your pajamas.
But if you're filming a video, you got to dress up a bit. Then there's another step. There's actually
editing, right? So, after you film, there's the lengthy process of editing your videos, okay? So,
that's another disadvantage of video. And when you add all those things together, it leads into what
I'll consider a fourth disadvantage and that we tend to procrastinate video. Because it takes so
much preparation, it takes so much work to do and you have to do all the editing work afterwards, we
put it off. We think, "You know what? Let me wait until I can get a better camera" or whatever our
excuse is. But we procrastinate it because it is a lot of work. And that is a disadvantage to video.
So, with all this work, what makes video like this worth it? Well, you get referral-quality
leads. So, the most amazing leads possible. And you have evergreen content. Every video you create
adds momentum. It makes the snowball bigger and bigger and you'll get leads from these videos for
years and years to come. Now, let's talk about how to do video efficiently. I've actually got
5 different areas that I'm going to cover really briefly about doing video efficiently. The first
is topic selection. And if you haven't heard me talk about my keyword research, make sure
you learn my strategy in detail. There's a video I'll link to right up there. It's called "How to
get 1000 subscribers on YouTube in a day". Now, as part of that strategy, I do keyword research
and I use one tool. I used to use many but I found one tool that just replaced all of them.
And this one tool does all the heavy lifting of deciding what you're going to film your videos on.
So, you put in your topic ideas and this tool will tell you what the titles of your video will be
and you'll have an endless supply of titles. You won't run out of topics because of that tool. That
really helps things be efficient, right? I know what I'm going to film about. I don't even have
to think about it or waste any time or energy. The next area of helping you do video efficiently
is in your content preparation. So, I've got my outline here and I outline talking points. So,
just bullet-pointed lists of what I'm going to talk about. So, they're just memory joggers.
Instead of writing out a word-for-word script, that can be really time-consuming and it's not
as efficient. Also, knowing that you don't have to memorize all your points in order that you can
intentionally pause, that takes such a weight off of my shoulders and allows me to film efficiently.
It does put more work on the editing team which I'll talk about in just a minute. And I want
to tie these 2 first points to my third point of efficiency and that's filming in bulk. So, today,
I'm filming 20 episodes. I film 20 episodes in a day and I launch a lot of content. But that
still means I only have to film once every 4 weeks. And that's the same thing with my
clients. I've got a client coming tomorrow filming 20 episodes. The next day a client
filming 20 episodes. We only have to film once every 4 weeks. So, going back to point number 1,
if we do our keyword research, we can research 20 topics at a time. Then when we're preparing
our content, we have 20 titles and we can just go and say, "Okay, to answer that question,
I'm going to cover these points." And you just go video by video. And in a matter of hours, you can
have the content for all 20 episodes outlined. And that's the most efficient way that I found. Now,
let's talk about editing and how do you edit efficiently? Well, I personally love to hire
people in the Philippines. And I've got a whole video i'll link to right up here about "Why I
hire people in the Philippines". Long story short, though you can hire a full-time video editor for
$450 a month and have it be a great blessing to you and to I. But it's a great blessing for them.
They are really hoping that you'll hire them. Okay, the last point of efficiency and video that
I want to talk about is thumbnails and launch. You've really got to create a system for this. So,
for me, I used to handle it all myself and now, I also have somebody in the Philippines that handles
that side of it for me. So, because we're talking about so much content, you do need to find an
efficient way to do thumbnails and to launch your videos. So, now that you understand the
value of video and YouTube, I want you to really understand my strategy. So, go ahead and click
this video either here or up there. It's called "How to get 1000 subscribers on YouYube in a day."