The first day of filming in Sonoma was basically
to really film the cars in a real environment.
So Sonoma the town is a great quiet place where most people know it
for its wine
so you have, you know, vineyards all over and beautiful scenery
and also has the Sonoma Raceway. We shot on locations that really
gave us a flavor of the area and also
really showed the car off. We're gonna be trying to capture the car
in a very lean profile for this segment
there are some nice, green rolling hills that are rolling all the way through 116 and it
should be
you know, quite beautiful back here.
When you're shooting the day starts to go by really quick
and you're trying to get the final shots and we wanted to shoot the interiors and
some exterior beauties on the first day.
Shooting car interiors is always kind of a struggle.
You have this large camera how we gonna get the camera into the car
we're racing light at this point in time.
Usually with interiors you wanna make the light as soft and even as possible
and to do that you have to utilize your grip and lighting team.
We got about 10 minutes of light going on right now and we are trying our best to
get
all the interiors done right now we're kinda racing with the clouds and
hopefully the sun is gonna break in about another three minutes and that will give
us enough light
to shoot the close-ups of the interior. Sun is just about to drop below the horizon
and we're getting set up it's just a mad scramble here.
We're just trying to push through and trying to get through before we lose
light and hopefully we do it.
Alright everybody thank you very much that's a wrap.
So on our second day
we were actually at Sonoma Raceway and that was the big production day.
We spend
you know, a month to month in a half preparing for this shoot
and all of a sudden on shoot days we have 50 people
on location ready to shoot. So not only do we have 'A' Camera unit which was
a camera car we also had 'B' unit
which was setting up at different vistas and we had
behind the scenes crew which was also filming both those crews and you also
had the aerial unit which we had a drone that was
flying over the scenes getting some really cool shots from above.
Sonoma Raceway
is a very interesting track. It's a fast Raceway lots of
ups and downs. A lot of curve sections which makes it very visually interesting.
When shooting running footage on the track it's essential having a
vehicle like the Ultimate Are. It's essentially a five-man setup
including the director inside and you can create these dynamic visuals of the
vehicle
peering and peeking and diving down around these little dips and valleys.
So as we're moving we are trying to create energy so we are driving at speeds.
The dance between the camera car
and the picture car is very very important. The real danger of the vehicle
is that we have the camera on a crane and that crane is actually swooping
all around the vehicle at speed. Everything is planned out and
thought about and there is a great deal of communication.
with the Ultimate Arm we're sitting with about $2,000,000 worth of
product on there.
Something quickly can go wrong on a turn
when we're actually sweeping the camera around that's where the dangers
really start to happen. So in order to get the precise movements and they had
Randy Pobst come in. And why we like Randy is that he knows
how to react with the camera car. So one of the cool things about this ad was
the fact they're gonna make it snow on the track so they wanted to show off how
well
the car handles over different types of elements. We hired a company out of
San Francisco to bring in two 18-wheelers
filled with ice. Roll those trucks onto the raceway
and then they basically threw it into a snow blower and just
piled massive amounts of snow on to the racetrack.
And we had marked off a certain area and so when the snow guys got there
they were a little bit overwhelmed about how much space we had to cover.
Now it was 72 degrees that day so obviously then you do it as quickly as possible
but also layout
snow over a large amount. As the snow was landing
things were getting a little bit slushy out there. As soon as we saw that the
snow was melting that quickly
every single camera that was on the production was lined up
and we all shot at the same time.
A lot of people come together on these two days of shooting and work
really hard to produce the actual shots. We accomplish what we set out to do.
You know we were able to capture some really cool running footage
it turned out phenominal so here it is our Hyundai Genesis commercial.
The all-new Hyundai Genesis was invited to the Sonoma Raceway
to demonstrate some of its key performance features. With intelligent
drive mode
the Hyundai Genesis can alter steering, transmission, throttle,
and suspension tailored to your driving condition. And with the available
continuous damping control
the Genesis suspension is always at work.
Pushing the limits of the HTRAC all-wheel-drive system snow was dropped
on the Sonoma Raceway.
Available on the Hyundai Genesis 3.8 liter V6
the HTRAC all-wheel-drive system improves stability, control,
and grip sending power to the tires that need it most.
the all-new 2015 Hyundai Genesis delivers performance to meet the demand
of the most demanding.
Inner strength, outer beauty, this is the Genesis of
what's next.
I like to do a few dance moves with Chenelle and go back to the 70s.
We're working on that rock-your-baby move like this.
Like this? Yeah. Woman take me--
oh she says we have to trade sides. That's like the big Fig Newton that's the tricky part.
Here's the tricky part the-big-Fig-Newton.
(laughs)
Right there.