- You've written a book and now the real work begins.
You need to be in front of new people
sharing your content so they join your community,
reach out to learn more, and of course, buy your book.
So if you're looking for new content ideas
to help you grow your audience and sell your book
you are in luck because this video is for you.
(rock music plays)
Hey there, I'm Julie, the Book Broad.
I'm an Amazon overall number one bestselling author
and the founder of Book Launchers,
a fabulous self-publishing services firm.
At Book Launchers, we help you write, publish,
and promote a non-fiction book
to help you grow your brand and your business.
And a big part of that involves content marketing
for many of our authors.
The good news is that your book provides a tremendous volume
of curated, polished, and valuable content.
But sometimes even with that book sitting in front of you,
you need some content ideas.
So here you go.
I've got five content ideas for you.
Number one, answer a question.
I did that with this video right here.
How big should your book be?
Or, do big books sell in 2022?
It's a question I get all the time.
So I turned it into a video and then I turned that video
into a post on my LinkedIn page.
It will also become a blog post
on the booklaunchers.com website
as we turn 50 to 60% of our videos
into blog posts on the website as well.
So go ahead, write down the questions you get
and create some content around the ones you get the most,
and post it wherever you are creating content.
Idea two, take behind the scenes pictures
and share those BTS secrets or ideas.
If you're recording an audiobook, shooting videos,
or prepping for a speaking engagement, share some
of the behind the scenes stuff
of you getting ready or doing it.
To be fair, I struggle with this a bit,
as I'm often just so focused on getting the shoot done
that I forget to capture the moment a bit.
But for the record, my dog is usually nearby.
Content idea three, share your perspective
on the latest happenings in your industry.
I do this in the launch letter.
Are you subscribed?
If you're not, head on over
to book launchers.com/7steps,
the number seven, to download our free guide
to write a book that sells and get yourself
on the launch letter.
Being on the launch letter makes sure
that you are always up on the latest tips, videos,
and things you should know in the publishing industry.
Now, I also share my perspective and thoughts on LinkedIn.
The example here is one, I also did a video on,
which I'll link to at the end, but it was
about Spotify's announcement that you could now
buy one of 300,000 audiobooks on their app.
This is potentially really exciting news for authors.
So I wanted to share my thoughts
on the potential and of course, how to get your book listed
on Spotify if you wanted to do that.
So keep your eyes and ears open.
What is some cool news in your industry that you can share?
Either tips, perspective, or resources about?
Content idea four, is there a common objection or obstacle
that holds people back from achieving success in your space?
For authors, I find this is often one of of their monsters.
I have several videos on this subject, and I'll link to one
at the end talking about how to handle imposter syndrome.
But other monsters are fear of failure,
fear of success, fear of judgment.
But I also hear objections like, how do I find time?
What if I'm a bad writer?
Nobody's buying my book, what do I do?
So make a list of the things that hold people back
from your service, your product, or just achieving success
and create posts, articles, videos,
and other content to help them.
And this will help you too
because they will see you, your book, your product,
or your service as a possible way to overcome this objection
or this fear and finally, achieve the result they want.
Idea number five, break down somebody's success
into a case study.
We do this most commonly on our deep dive trainings
which we hold 10 times a year.
You can make sure you know about them
by joining our launch letter, which I mentioned before.
But in these deep dive trainings, I'll bring on experts
or authors who have had success
and ask them how they did it.
You can see one where we talked about bulk buys
with Carol Sanford, presentation success with Dan Fraser,
writing a great book proposal with Becca Powers,
and narrating your audio book With Odille Remmert.
We break down what they have done
so you can follow in their footsteps.
This is a great way to showcase how you help
and create valuable content at the same time.
By the way, if you wanna check that out,
you can check out our playlist on the channel
called Success Secrets from Authors to view those videos.
There are plenty of other content ideas, of course
and I've shared in the past how you can take content
from your book directly to create articles, videos,
course presentations, keynote talks, and so much more.
Hopefully you got a new idea from today's list.
If you did, give that thumbs up button a smash.
Such a little thing, and it feels so good.
Go ahead, try it.
Okay.
Now, I promised a video for you
on Spotify getting into audiobooks,
so that is right here.
Also, I said I would share some content
on beating your monsters into submission.
Okay.
It's not a violent approach at all
but that is this video right here.
Both are a guaranteed good watch.
So go ahead and click on over.
See again soon.