- Hi everyone, in this video I'm going to be
taking a look at the Facebook open graph search.
You know that big white box,
that big search box at the top of Facebook.
We're going to be doing some queries,
and some of those queries will result in
data sets which you can use for various reasons.
You can use it for a marketing,
to obtain leads, to connect with like minded individuals,
to find out more about the audience that you have,
like on a page or a group.
So let's get started.
(upbeat electronic music)
So the first query I did was women who like the page
International Security Drivers Association.
I was just interested in this,
you could do men, women, people who like the page,
people who do not like the page that I'm friends with,
you can do a whole bunch of different queries.
But I thought this was just a simple test.
You get a nice little list here.
Now let's take a look at another one.
This one I did, people who work at
International Association of Chiefs of Police.
Here's another list that I could take a look at
and connect with these people
that are interested in policing.
We have a page about policing, police driving,
and so maybe I could connect with these people
or connect with my page to these people.
So it's a good list to find out how many people
who are work at IACP.
And I can connect with them.
All right, let's take a look at another one.
People who are not my friends and work at Microsoft.
So you get a nice long list of people who work,
there's Bill Gates right there.
He's on Facebook.
You got a nice long list of people who work at Microsoft.
Now let's go to another one.
Groups joined by people who like
International Security Drivers Association.
And so these are people who are in other groups
who like the International Security Driver Association.
And so I get an idea of what groups my fans like.
So we got a nice long list here.
So that's something I'd like to know about.
And the last one I did was,
people who work at
International Security Driver Association.
And I was very perplexed to say the least,
to find people that actually don't work
at International Security Drivers Association.
Like Mr. O'Neal here,
or Mr. Samson, Mark Anthony Danguilan,
Asghar Wali, none of these people work at our company.
So I got to thinking, can anyone enter
a business entity for where they work.
So I went on a search to find out
if this is actually true.
And what do I find?
Here's a person who's asking the same thing.
How do I prevent Facebook users using my company
as their workplace?
We have Jade from the Facebook help team
who says, "There is no way to prevent people
"from saying that they work for your business."
Are you kidding me?
Now, this is a little strange to me
because anybody could say they are working anywhere.
So let's say you're a recruiter,
and you're looking at someone's Facebook profile
to see where they've worked,
or what they post, or any of that stuff.
And on that Facebook profile that person
says that they worked at Microsoft.
Okay, so maybe you have to do the extra step
and then contact Microsoft,
say, "Did such and such employee work for you?"
And then they find out the answer is yes or no.
But the preface is the answer is yes.
Why would anyone lie?
Why would anyone say that they work at some place
where they don't.
So while the queries are good on the surface,
you have to look a little deeper
to find out if actually the people
are working where they say they are working.
So that's it for today.
Thanks for watching.
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