Rob Satrom of Feedbackwrench: I'm going to show you what are the practical
things you should be doing. You know, if you go on to LinkedIn, there's all kwrenchthis stuff
about how LinkedIn is the best thing since sliced bread for your business. If you go on a Facebook,
doggone it, there's people advertising Facebook all over the place. In fact,
if you're a business owner, you have advertisers telling you how they're going to make you money on
Facebook. It might work. If you go onto YouTube, you're going to see all these gurus talking about
how they make you money. I'm going to talk about three things that you can do that will actually
make some big impact no matter who gets around you. Right? Because I think for the way we work,
we're all about helping businesses get more leads, get more of the right leads, and then close those
deals because traffic and getting people to your website or getting people in conversation
with you doesn't do much if you have unclear, clever messaging that doesn't really connect.
Rob Satrom of Feedbackwrench: If you can't show that you're worthy of
trust and that you can execute, they're not going to close with you. Right? Then no matter what,
I think that all that you do with your customers, it's like a relationship. Just like if you were
trying ... You know, when I met my wife, if you move too fast and ask for the sale too fast,
it gets weird. It's like trying to move too fast in any relationship. Pick your analogy,
right? I think there's three stages, and we work with these three stages. One, you have curiosity,
two, you have enlightenment, three, you have commitment, right? Don't go for commitment
too early, but don't beat around the bush when you're engaging with people. I think you peak
their curiosity with ways that you make their life better by helping them thrive or survive, and then
you have to show them and be the guide to help them become enlightened as to how you truly will
make their life better and solve their problem. Rob Satrom of Feedbackwrench:
That can be everything from, we use a lot of PDFs, lead magnets, videos, your website,
emails, stuff like that, to move them so that you can kind of show that you're worthy of trust. In
that can be testimonials and Google reviews, and then when it comes time to take a commitment,
the things that actually cause them to go, this guy's, these folks, this gal is actually worthy of
my trust. This business's worthy of my trust. I'm going to give them a call. The thing that actually
lets you do that, there's a couple of things. Then we get into the logistics of what does that
look like? But anyways, here's some really good stuff you can do that will just help, right?
Rob Satrom of Feedbackwrench: So you're grinding away. You're
working. How do you actually do some stuff that matters? Well, first off, if you're in
the construction services industry, or no matter where you are, take pictures of the work you're
doing like crazy and do them on your phone. When you do it with your phone, what's happening is
it will actually put in the latitude and longitude of the photo that you have. Once you've done that,
take those photos and I would put them onto your website. A lot of times you'll have a section, a
blog section or maybe a services section, or maybe you have a landing page made for a certain area or
criteria, whether it's a service or a region. By posting those on your website and sharing what
you're doing, share the work that you do and use pictures that you've actually taken on site.
Rob Satrom of Feedbackwrench: It's kind of weird. We've seen all
sorts of stuff. There are all of these hundreds of little signals that Google and Bing are going,
oh, this is relevant to this region, and sometimes those latitude and longitude photos can actually
nudge you in the right direction. Besides the fact that the person is seeing your prospect
is seeing that you do work, that you're real. You have a pulse. You're not some weird firm
out in whatever area that actually doesn't do this work. You actually do this work. Right? So
taking pictures and posting them on your website also creates a permanency. Everything else is
temporary. So I would say, take those pictures, also put them on Facebook, put them on LinkedIn,
put them on Twitter, put them on Instagram. Yeah, that's all four of them. You can use an app like
Later or Hootsuite. Hootsuite is pretty sweet. Rob Satrom of Feedbackwrench:
You can just share it to all four all at once and just get them out there so that they're out there,
so people see that you have a pulse and you do business there. But putting it on your website
has a permanency, and then the second place that's super important is your Google My Business and
your Bing Places. The Google My Business, get that app and start posting those pictures to Google
My Business. That's probably the most important thing. You have a series of stuff. You can do a
general post, you can do an event, you can do an update, you can do an offer. Just make sure that
you've got activity going in there and they can see what you're doing. Sometimes you brand it,
but really what we're trying to do is we're trying to send signals to Google, Bing, and people,
80% people, 20% search engines, that you're doing business there and what it looks like.
Rob Satrom of Feedbackwrench: So take pictures and do that. The second thing
that I would do is make sure that you are creating content on your website that answers the questions
your customers have, right? This is really hard. Most of you are too busy to sit down and do a
bunch of homework. Most of you are too ... You're not the type that would be like, hey, let me write
an essay right now. Right? But if you can sit and grab your phone and open your dictation,
okay, and think of what are three questions my customers always have about XYZ and then write
a guide on how to solve that, right? So it could be, when do you need drain towel versus sealing
your basement? Sealing your basement versus ... Or three things to do when your basement is leaking,
right. How to fix a leaking basement, how do identify a leaking basement? What does
water on the floor mean to you? Rob Satrom of Feedbackwrench:
Line up a bunch of these questions and then sit there and think of headers that are other
subtopics within that, and then answer them with a paragraph and put them on your blog. Okay? Put
them on your blog so that you're sending signals to people and search engines that you solve these
questions. Here's the hard thing. So we do this with people, but what we found as an SEO firm is
that, the blogging that we're going to do always has to be in tandem with you. So as part of our
services, we're often doing blogging, but it's not just blogging like, here's five ways to, you know,
whatever that's just pointless. It needs to be real and authentic and helpful. Don't write blog
posts that aren't authentic and real and work. That's not going to help anymore. Okay? But you
have insider knowledge. You understand how this goes. Then here's the other thing, if you're in
a more transactional, like I've got some of these businesses that are in such a transactional sector
industry, that it almost doesn't make sense to, here's how I get rid of your junk. Right?
Rob Satrom of Feedbackwrench: There's a whole other set of tactics that
work really well in that industry, but those are secret. Sometimes when you find yourself, maybe
in house cleaning, you know, you could write all these blogs about how to clean your house. That's
just nonsense. What you can do is tap into what's it like to be in the business of this stuff. So,
you know, it could be that you start writing, here's how we do the best accounting software
for a house cleaning service, the best truck wrap company that we came across. Why is that?
Because if there's some sort of relevancy to your sector and some sort of relevancy to your region,
and if people actually read it and it's helpful, your business website is going to be seen well
by Google and Bing. Then also, even if you're writing content that might not be that relevant
for your end user, you got to remember that Google is going to put it in front of people
and it's getting consumed. Rob Satrom of Feedbackwrench:
What happens is as long as there's that sector relevancy, you tend to get a nod in your overall,
your homepage and seeing the SEO grow for that. So by having people come to your site
and actually consume your content, it's kind of like, you're proving you're good in that
sector. Think of your sector relevancy. So you can rely on what's it like to be
in the business of that. Other business owners will find you and you can even start getting
links from people that you're not in competition with. Particularly in these home services areas,
build relationships around the US and get them to feature each other on your blog. Write about each
other, get in some mastermind groups and start sharing information back and forth,
getting a BNI group or find the other BNI groups that have guys in your same sector,
whatever that looks like. Rob Satrom of Feedbackwrench:
Don't be afraid to link back and forth to your site. So that'd be the other thing is blog and
write on your website. Take some time, you know, 500 to 1500 words sounds like a lot,
but if you dictate it and then you kind of go through and edit it, it will go well. Last thing
is get reviews. Okay? If you grab your smartphone, you open up your Google My Business thing,
app. Or if you go onto your computer and go into Gmail and go up into the upper right hand corner,
you can hit Google My Business. Once you do that, you will see that there's a new link in
there that says share or get more reviews. Take that link and send it to folks. Right? Everybody
that you worked with, don't bother them big time, but ask them three or four times for a review.
Rob Satrom of Feedbackwrench: Okay? People are busy and they forget, and they
want to help you. If you solved their problems and you did a good job, they want to help you, right?
They really do. They just usually are busy. So text the link to them, text them later that night,
when things have slowed down and said, hey, did the link work? After that, the next morning, have
it be in their inbox so they can remember, right? Now remember, sometimes when you ask for reviews,
there's people that are like, oh, I'm completely satisfied. But really they didn't like the way
you helped them. So you got to be okay with that, and some people are just never going to do that.
If you can't get a Google review, a Facebook review looks really good, too. If you search your
business name and go to your Google My Business, on the lower right hand corner, you can see all
the different reviews that get aggregated. Rob Satrom of Feedbackwrench:
It could be HomeAdvisor, Thumbtack, Angie's List. You've got Zillow for real estate agents. You've
got all these different platforms out there. Some of them get aggregated into the Google
My Business platform. Those are all really good. Trust Advisor. You could sign up for that. That's
extra money. You could do Podium. That's another service where they kind of help you get reviews.
We help our clients get reviews. We have an automated system that we build in, where all
you'd ever have to do is enter your customer and move them along. Either in HubSpot or we have a
different system, but anyways, get reviews. Follow up. If you get more reviews than your competitors,
your business will absolutely transform. Rob Satrom of Feedbackwrench:
So hopefully these are helpful things that you can do throughout the summer to grow your business.
Give us a call if you want help connecting with customers. Boy, I tell you what, when it comes
to Google reviews with our Google ads that we know how to run here, we really know how to fill
your sales funnel and move them through. Then we know kind of the best systems that will help you
out. We'd love to serve you. God bless, good luck. Let's all find a way to argue hard about politics
and still love each other at the end of it. Give each other lots of grace, but absolutely everybody
should focus on our commonalities, but also there's important ideas being shared right now,
and I think it's important that we debate and then get over it. God bless, guys. Good luck.