What's going on with your channel
when you have a large number of subscribers
but a relatively few number of views per video?
We'll talk about what's happening there
on this week's YouTube Q&A.
Hey, guys, my name is Tim Schmoyer.
And it's Thursday, which means it's time
to do some YouTube Q&A with you guys.
One of you wrote and asked this.
I have barely over 10,000 subscribers,
but my latest video has over 100 views.
I'm not whining, but wondering, what part should I
be focusing on?
Or should I be focusing on other things entirely?
Video making is my passion, and I'd really
like to know, so thanks.
That's a great question, and it's one
that we kind of talked a little bit about in this video right
here.
We're talking about how to keep all
of your subscribers engaged, because I know
a lot of us would like all of our subscribers
to see our videos, not just some of them.
So how can you increase the likelihood of that happening?
Well, that's talked about in this video right here.
But this question is a little different,
because we're actually talking about a large discrepancy
between subscriber numbers and view numbers
and what's happening there, especially if it's
happening regularly and consistently.
Well, when that happens, the main thing
that I see time and time again is
that the value that the person thought they were subscribing
for isn't actually being delivered to them.
Sometimes it's you fault as a creator,
and sometimes it's not.
It could be that they saw one of your videos and thought,
this video is awesome.
And they, for some reason, just really, really, really,
really like that video and just subscribed.
If that happens, they are a pretty passive subscriber
in the first place.
But since they did subscribe, maybe they
watched some of your future videos
as it came through their subscription feed,
and then they just kind of decide,
eh, I don't really like this person.
Or what I thought that it was going to be really
isn't what it actually is.
And so they just stopped watching actually
haven't just unsubscribed.
Or the other option is that you actually
pitched value that was really important to them,
and so they subscribe for what you said that they would get,
but then they're actually not getting
what you said that you were going to deliver.
So either way, there's a disconnect
between the value that that subscriber wants
and the value that you are delivering.
So how do you go about fixing this?
Well, first and foremost, it's very important
that you actually know what value it
is that you're intentionally trying
to deliver to your target audience.
You have to have a very clear understanding of,
who are my videos for?
And two, why would they find this valuable?
Why does it matter?
Why should they care?
And once you've answered both of those questions,
now you can start to determine what the value is that you're
going to deliver in each of your videos.
And actually make that value-- pitch it.
Actually tell them what it is and make
it a part of your branding.
Once you do that, you have to deliver on that value
consistently in every single video.
So if you haven't already thought through those questions
and developed a strategy around that, start there.
But if you already have, then it's
probably time to reassess the strategy, the content you're
making, the people you're targeting,
how you're targeting, how you're getting the word out.
So you may have to revisit your whole video content
strategy at that point.
And then third, an idea that I've
seen some people do is they actually just
ask their audience, through a video, through a poll,
or wherever, and they just say, what do you guys subscribe for?
What are you looking for?
And the thing about that is that can be helpful,
but you should not just give people--
if you're always just trying to get videos to people based
on what they want, you will be chasing a rabbit
that you will never catch.
So at some point, you actually have
to say, I'm making videos that I find valuable, that I enjoy,
that I am really just passionate about.
I would love to hear from you guys
in the comments below about what you've seen
is actually going on when you see someone
with a really high number of subscribers
and a really low number of views per video.
And what ideas and suggestions do you have for that channel
and how they can start to fix that?
Comment below.
And the rest of you guys, if that is the situation
that you are in, make sure you go
read those comments for additional information
and advice from other people who watch these videos,
because there are a lot of smart people
out there in the Video Creator's communities.
If you have a question that you would
like me to answer in an upcoming YouTube Q&A,
I would love for you guys to submit
a video of yourself asking your question.
And let me put your video right here
to feature you and your channel and your question.
There's a link in the description text
below this video, where you can upload
your video to me directly.
So check that out if you'd like to use it.
And if this is your first time here, welcome.
I'd love to have you subscribe.
Every Thursday, we do just what you just saw,
YouTube Q&A. And then on Tuesdays
we take a look at online video news
and talk about the implications it has for us as creators.
And then on Wednesdays, I give you guys
some YouTube tips, ideas, suggestions, advice,
all to help you guys out, because I really
do believe that a lot of you guys
have messages that can really change people's lives,
if those people could just find and hear
what you have to say here on YouTube.
So thank you for letting me be a part of helping you guys build
your audiences and your channels.
Subscribe, and I will see you guys again next week.
Bye.