hey what's up guys welcome to Etsy Shop
reviews this is episode number 48 and
today we are looking at a shop that
specializes in selling print-on-demand
coffee mugs it's always interesting to
see when shops are attempting to
specialize in any one you know maybe
niche as in like design Niche or product
Niche So today we're looking at a coffee
mug shop so let's get right to it
quick reminder in the description I've
got some free resources for you I've got
my weekly print on demand giveaway two
winners will be randomly selected and
announced tomorrow so if you enter right
now for free you might get an email from
me tomorrow saying hey you won here are
your prizes I've got my eight day print
on demand mini course that's completely
free if you sign up I'll send you one
lesson a day for eight days and I've got
a great print on demand Facebook group
so check out all of those all right
let's jump on over to Etsy alright
today's Etsy Shop is Mr Momo's they sell
personalized doggo mugs and it says Mr
Momo's mug shop all right that's pretty
cool probably um guessing the shop owner
may have a dog named Momo it looks like
from the picture right here behind me
that that in fact could be the case uh
love when you got like a nice like
personalized
um feel or theme to the shop and I'm
sure that probably resonates with people
looking to purchase from you so you got
21 sales to date
five star average rating that's great
featured items let's see so you've got
you know a corgi mug
Bloodhound golden retriever dashund Dash
hunt dash dash hound is that how it's
pronounced I don't know uh but I do like
that your thumbnails are very like Etsy
look and feel they got the Etsy Vibe
they're not any thumbnail template that
I recognize so I'm sure you probably
stand out in search results in the sense
that it's not some repeated common you
know thumbnail template that sometimes
you see in Etsy search results from
print on demand sellers you've got a
little snippet almost like a value
proposition in the primary thumbnail as
well so you can see like this one says
multiple dog colors available the one
next to it says 45 plus doggo's to
choose from which is interesting let's
see if you actually have the dog types
in there multiple dog colors available
multiple dog colors available so let's
see
uh capacity 11 ounce or 15 ounce also I
mean I don't think anybody has any
problems paying like 19.99 for a coffee
mug you know especially if they like
your product I don't think charging you
know 17 versus 19.99 like is going to
stop you from getting a sale so I would
up your prices right away like 11 ounce
could be 19.99 15 ounce could be like
21.99 no problem I don't think that'll
you know hurt your sales at all um so I
would definitely do that okay so maybe
they're all personalized got you got you
I thought maybe there would be like an
extra personalized option in the listing
itself but that's okay I mean it doesn't
need to be and I think
in fact I'd say I know that the less
options the less choice we give the
customer uh the higher the conversion
rate is going to be because you know the
longer it takes them to input
information and make a selection the
more likely it is that they change their
mind to have a change of heart um on
their way towards purchasing so I do
like how you are doing this
um let's see you got additional mock-ups
here print on both sides hey that's a
great way of showing off like the value
proposition that hey it's not just on
one side it's on both you also have the
uh the name of the dog there maybe I
missed it the whole time was it there oh
yeah it is okay I saw Scotch maybe I
just saw scotch and I was like oh
they're scotch in that coffee mug
um what else so you got the 11 ounce to
15 ounce and you've got your design on
both of them so I like that you're
showing that to the customer
you know you could also it does and when
you put the 15 ounce next to 11 ounce it
almost like you know the type of person
that gets a coffee mug whether it's for
themselves or as a gift you know they're
probably the type person that thinks
they can drink a lot of coffee and they
may want that 15 ounce which is a little
bit of an upsell hopefully I mean I
guess as print on demand sellers we kind
of know that you may not make any extra
money off the 15 ounce but
you know in theory it would be good to
kind of upsell if you did make extra
money
um you'd want to you know you can use
these images to kind of push somebody to
lean towards buying the 15 ounce instead
of the 11 ounce
another lifestyle image lifestyle image
and at the end it says 40 plus doggoes
to choose from so I got I got it now
okay so if they find the Bloodhound mug
and they have you know a Chihuahua maybe
they see this and they're like oh I
guess I can just like click your shop
right the shop that we were just looking
at find the uh Chihuahua so I could
probably type it in
if you don't have a Chihuahua I'm gonna
be offended okay there we go there we go
and I actually do know somebody uh my
sister's friend I think it's her best
friend has a little chihuahua named Tico
with a little like bare Pig belly so uh
love Tico so shout out to him and I love
that you do have the Chihuahua mug and
of course you got Tico's name already on
there perfect
um you have some additional mock-ups
here as well and you're really utilizing
the personalization aspect of etsy to
your advantage however it is kind of
limited right Etsy only lets us ask for
you know a simple text box from like
worth of data from the users I know some
people uh will have customers like send
them a direct message and maybe send
them an image file but that just adds
headache I did just want to let you know
that I'm working with a company that
developed software that kind of overlays
on top of etsy and focuses specifically
on expanding the customization
capabilities but they streamline it so
that you can do it at scale and it's
really uh quite something to to to see
so I'm working on that video in the
background and hopefully I'll be able to
you know show you guys in the near
future it's it's really cool so any Etsy
seller's gonna kind of want to catch
that video it's really cool
um but I like what you're doing here
definitely and showing that you have all
the other Dog Graphics which by the way
did you make these yourself or did you
hire somebody because they're really
cool and I love that they're in the same
theme so it's not like one dog looks
like one artist did it the next dog
looks like another artist did it uh so I
really do like uh your approach here
um so let's see what else you got the
dog mugs Uh custom mugs okay so you can
actually accept photos and then turn it
and it says hand drawn wow really cool
so maybe these are hand drawn
um and if they're hand drawn man I would
charge
definitely
more money than uh than that you know
what I mean
um also just wanted to remind everybody
if you haven't seen my video on
cartoonize I've done a couple of them
like cartoonize is I'll drop a link in
the description like you can use
cartoonize to accept you know people's
photos of dogs like this
and you can just drag and drop it in and
apply a filter like two clicks and it
will create like animated versions of
that dog but that actually look really
good I always joke because I've done
some videos in the past really over the
last like two years where I've taken
pictures of our own dogs
and cartoonized them and then threw them
up on like Amazon merch products I
remember I test ordered like the new
Amazon merch tote bag and pillow and
ended up getting a couple sales like I
said the sales still trickle in and on
Redbubble I've made uh Marielle like
some pictures of like her dogs
um her older dogs you know rest in peace
but like that they they they still sell
you know what I mean so they're still
kind of alive like on Redbubble to this
day like stuff that I had bought you
know years ago for her just as a gift
because who doesn't love you know
pictures of your dog on stuff and
they'll still sell right so it's it's
just interesting that that's even
possible
um so as far as like you have you have
82 listings right now
I guess you have one for each of the dog
images and you know you may actually be
able to you know I'm just thinking out
loud here consolidate this into less
listings like you might have one listing
where you just pump all your ad Revenue
into I mean maybe I'm I don't know if
that's actually a good idea now that I'm
thinking about it because when you do
your approach you're getting indexed on
specific keywords and maybe you do just
make and I'm assuming you have it
somewhere uh maybe just the generic ones
under custom mugs where you have like
one or two listings where you pump ad
Revenue into like you know you're
advertising you're probably advertising
the other ones as well but
um ideally if you can rank a you know
custom dog like if you can rank on those
two keywords custom dog and then X where
in this case X is custom dog mug you
know your ex is mug
um you can make some big big money
especially in the fourth quarter where
this is like the perfect gift ideas so
that's something that for sure you
should like aim to do and why don't we
run an experiment as well we'll pull up
Insight Factory and let's just look up
like coffee mug you know and let's see
if we can find a a shop that specializes
in maybe even like custom coffee mugs
here you know or custom designs and
whatnot so I'll try to avoid clicking
people's ads just to be you know be kind
to the sellers
all right so this shop is Le blue I
guess trying to do a French accent
probably awful
um but they're a star seller they have
21 000 sales so if we need I okay
perfect I did this was not planned but
this is perfect so when you're when
you're trying to level up your shop
um sometimes it's okay to look to people
who are doing it uh more successfully
than you so now I'm going to pull up
Insight Factory here all right and I'll
just make this window a little bit
bigger and let's go to track Etsy shops
and let's put the Le blue shop in here
all right and then we'll click search
give it a second just to find the shop
itself all right so now we have pulled
into Insight Factory and by the way I'll
link to inside Factory in the
description guys
um
but now we've pulled in all of their
listings and here's the thing we can
actually like sort by you know last sale
if you want right so we can see some of
the ones that aren't selling are
kind of like age related or very um 60th
birthday gift plus they have names okay
maybe they're just personalized then
that's probably what it is you know we
could probably
um click to see here yeah so it's 70th
birthday and then they're asking for
people's names and no sales right but if
we click and we say last sale today okay
so now we see PTA Emily well I don't
even know what this mug is let's click
PTA PTA PTA I don't know what is
physical therapy I guess physical
therapy assistant or something and then
the name okay so if you're thinking like
how are people making um all these sales
selling coffee mugs on Etsy well Insight
Factory is great you just pop the you
know you can there's other ways of
finding too like you can just use
product researcher keyword research
um tools and Etsy Trends tool but like
what I like to do is find a really
successful shop and then just kind of
spy on what their most successful
products are
um
you can also sort by favorites by the
way and this is another really uh this
is basically like a fast forward button
to finding you know how are these shops
achieving so much success that thing
called the 80 20 rule where maybe like
80 of your listings come from or sorry
80 of your sales might come from like 20
of your listings and anyways you can see
here that this dilf mug di F uh
whatever it is
um yeah they're they're absolutely
killing it and you can see like the um
the different mug like variations that
they've got
Etsy even gives you related searches so
it's saying new dad gift dad mug dad
gift new dad gift from wife so it's
literally telling you
basically what Search terms like you
guys see this right like right here it's
telling you what Search terms you want
to rank on and essentially why this
best-selling Etsy product listing is
selling so many units
um like we just saw in inside Factory
one thousand three uh 1390 favorites you
know I mean hey this is called taking
the guesswork out of things so if you
wanna you know I know you got your
custom mug shop here but if you wanted
to expand out of the dog Niche or
perhaps even just kind of data mine the
Le blue shop
um let's see if we can like pet okay
there you go we typed in the word pet
there's a filter right here behind me so
I typed in the word pet and we can see
that they have uh only two listings
geared towards selling to pet owners but
you can see here personalized pet mug
um
11 ounce mugs 12.99 I mean that's pretty
awesome that they've got the price that
low
um I'm sure they probably make more
money off of the 15 ounce but anyways I
mean we'd just be speculating I wonder
if they self-fulfill how do they get the
price that low that said price isn't
everything guys you can still make money
charging you know 20 bucks for a mug 20
bucks for a t-shirt um don't you know
don't Galaxy bring yourself like a
Galaxy brain is something that fantasy
football players would say but it's like
don't don't overthink things right like
don't think yourself out of a business
venture that would have been profitable
otherwise guys
um so that's really it you know I'll
drop a link to inside Factory it's an
extremely useful tool for anybody
watching that likes how I just found a
very popular very successful mug shop we
data mined them we found their you know
best-selling listings we even sorted it
to the exact niche of Mr minos's uh dog
mug shop but great job with the shop
only 21 sales but I know that's going to
change in the fourth quarter you're
going to get a lot of sales and have fun
personalizing them that's always you
know that extra layer of effort I would
I would increase your prices to factor
in the fact that you know you've gotta
you've got to do a little
personalization here
um oh you got a mug right here for 13.60
that's interesting so make sure you're
not losing money on that too just to be
safe but guys thank you for watching
please hit the like And subscribe button
and I will see you tomorrow with a new
top five niches of the week video