if your fitness studio is still married to Google AdWords and isn't really
taking full advantage of Facebook Ads yet... I'm going to share with you why in
this video you're doing it wrong now you may be watching this video on Facebook
or on YouTube but if you want real detailed information on everything we're
talking about in this video go ahead and check this link out right here for the
blog and all the stats to go along with it
number one is its power and its reach there's no platform like Facebook it has
so many not just users but active users mean meaning people logging in and using
it daily now a study dumped by social media examiner showed that in 2017 93%
of marketers use Facebook ads regularly so follow it the best are doing
everyone's do now I've heard there's over 20 million people doing it now so
it's safe to say that everyone is doing it next you gotta understand that
they're two different platforms where Google AdWords is responsive advertising
and Facebook is disruptive advertising what that means is with Google AdWords
the only way your ad gets in front of them is the person actively sits down
and types in the search bar that that's what they're looking for and then Google
or Yelp or anything like that would respond to them with the options that's
responsive however with disruptive advertising you're able to get your ads
in front of people that are targeted that you know would make good fits for
your actual business but you're doing it while they're doing something else much
like TV commercials radio commercials or so many other things we're so used to
seeing now why this is great is because in the fitness and wellness world it's
very much associated to pain meaning people will take action when they're
enough and enough pain whether it's mental emotional physical we all know
too that all ties to fitness if they're not feeling the kanger in great shape or
they saw picture themselves recently or that shirt didn't fit and if they've
been thinking about that today and then they see an offer coincidentally on that
same day for a free week trial or a free session that will trigger in a way that
Google AdWords just cannot Facebook advertisers know that and that's why we
love using that planet anything you can do I can do better I can do anything
better than you are you yes I can next reason is that you can take advantage of
shares on Google AdWords like you could on Facebook ads here's what I mean by
that if you're searching massage studio near me or fitness studio near me the
ads will pop up and that's pretty much where it ends and that advertiser
that company paid for that activity with Facebook ads however what's amazing is
that shares are very very common in fact when somebody shares your Facebook ad
everyone after that clicks on it will be a hundred percent free to you so let's
say you got your ad in front of a person let's call her Jan Jan likes the free
trial who wants all her friends to know about it too so she shares that
particular ad with people so that all her friends can know about the offer as
well any of Jan's friends which Chan probably hangs out with people just like
her near her area any of those people click on that ad to go see your offer
and learn more and opt in those are free leads for you so make sure you take
advantage of all the activity that comes with sharing and tagging with Facebook
ads that just does not exist with Google AdWords okay you need to share sharing
is caring next you can target exactly who you want
to see on Facebook whereas with Google AdWords you really
don't know who's gonna come to you so if you want to get your ad in front of
females or females that are between 25 and 55 or females that are between 25 55
that are engaged you can absolutely do that you cannot do that with Google
AdWords which does open up the opportunity for getting non-relevant
leads to your business so make sure using Facebook to get in front of the
right people at the right time so those are just some of the main reasons you
use Facebook ads over Google Adwords and to get more detailed info on this video
you can actually check this link out and get more stats to show you why you
should use Facebook ads and you can also subscribe to our YouTube channel to get
more videos just like this on demand thanks and we'll see you in the next
video