(light music)
- When was the last time you went in to a store and
physically bought an item?
What was that item?
- I buy nothing.
I mean I literally think the last time I bought something is
when I went with DRock into that Nike store a couple episodes of
DailyVee like four months ago.
Bought some Nikes.
I just don't buy shit.
Like food, things I put in my mouth, I buy.
Like gum and sunflower seeds.
But I don't buy shit.
- Recently started working on my own business,
my question-- - Sorry.
Yo. Yeah, way better.
How are you? We're rolling. Let's go.
- Cool. I'm introverted. I recently started a business.
What are your suggestions for somebody to hustle their face
off when it takes everything they have to just
to approach a new situation.
- To get a partner that can be the extrovert.
Being an introvert and being the behind the scenes person is a
tremendous strategy and something that you shouldn't
hide from, that you should lean in on.
But you need a partner.
- How do I determine if the employee is the right fit for a
culture from the culture perspective?
How do I maintain and inspire loyalty?
- By giving them what they want and guilting them into loyalty.
51/49 for life.
- What tips do you give to an entrepreneur starting his own
marketing business in a somewhat saturated market
and without any budget?
- Hold your fuckin' breath, the odds are against you which is
perfect 'cause now we find out if you're good enough.
There's no advice, there's just execution.
- Ty, can we do live?
- Who was the most influential friend you had as a child?
What did they teach you or help to guide you as
you were growing up?
- That's really interesting.
Most influential friend, right? - Yep.
- That's a good one.
I would say the most influential friend I had,
most influential friend.
So I was the most influential friend to everybody.
(DRock laughs)
This literally is like a Chuck Norris AMA, right?
Influential friend?!?
Who was the most influential friend?
You know, it's really funny.
This is gonna be such a big shout out.
I really think that my brother AJ is the biggest influential
friend I've ever had because he
is somebody I just respect and
I love the way that he was a straight shooter.
I think he made me a better manager.
He just inspired me and he's 11 years younger than me but my
brother, believe it or not.
I mean I had great friends growing up but for some reason
they weren't able to really influence me but AJ.
- How do you keep perspective alive when
the shit hits the fan?
- Perspective is binary.
Once you realize that health is the only thing that matters and
the health of you and the 5 to 15 people you care about most,
it's just that shit hitting the fan is only when
something is wrong there.
And that you focus on but like everything else doesn't matter.
- Is it possible to create or enhance desire or
an ambition for something?
If so, how or is it you have it or you don't?
- I don't fully know how to answer this question.
My intuition is it has a lot more to do with you have it or
you don't than people want to admit because then it feels like
we're not in control.
But I don't underestimate manifesting things.
But then the question becomes is that the having it
or do you don't. - Right.
- Chicken and egg, right?
- Got to create your own story.
- Yeah but then you have to deliver on it or
then it's a bullshit story.
Me saying I'm gonna be an NFL quarterback, tough.
Me saying I'm gonna buy the Jets,
that felt realistic 'cause
I thought I'd be a big enough businessman.
So I think there's some practicality has
to come along with it.
- How do you inspire loyalty? - By providing loyalty first.
- Two part question:
What is your personal favorite piece of content and why?
And if it's different what piece of content do you wish more
people took action on?
- That's super cool.
My favorite piece of content I ever put out was episode 1 of
Wine Library TV 'cause it was the first one and all I did was
from the second I decided that it was a good idea, I did it.
Like literally, within hours.
Within hours of deciding I wanted to do a wine show on
YouTube, I did it.
And that's why it's my favorite because it was
me living my thesis.
The piece of content that I wish more people would consume is
my podcast #righthook. (group laughter)
What's going on over there?
- [Tyler] Poor connection. - Keep going.
- When you were a teenager you said that you knew the internet
was going to be a big thing.
- [Tyler] You want me to reset it?
- What do you think the next big thing will be in 10 years?
- The internet was a unique platform.
It was so unique.
The internet is one of the 5 to 7 biggest things that have
happened to the human race so I don't know if I'll ever see
anything like that again.
Maybe, maybe virtual reality ecosystem. Right?
So, I'm not sure.
I don't predict, I react.
- How often have you been made aware that people have been
turned off by what you have to say due
to your intensity and honesty?
What is your response to this kind of perception?
- I'm fully aware, I'm 100% aware.
My response is I'm a mirror.
What I do makes people reflect on who they actually are and
people that don't like what they're hearing have to dig deep
and figure out why because I'm coming from a very good place
and I'm suffocating bullshit.
I'm also not asking for anything.
We need to have that conversation one day.
Like, I'm not creating all this stuff for
some funnel to my $1,100 e-book.
- How can an influencer make money besides product placement?
- By creating a product or service to sell to the audience
that gives them attention.
I am an influencer that has
never taken $1 in product placement
but I've built a half a billion dollar valuation
agency on my influence.
- [DRock] You like that one, Colin?
- I like it.
- It's true. - Yeah.
- Built a $400 million valuation business on the
back of my personal brand.
Forget about valuation, that's just a bigger number.
I built $150 million revenue business.
- How should one weigh the differences between pivoting or
throwing in the towel on an idea or goal versus
continuing to plow ahead?
- Impossible to answer at a macro.
On a micro, I'd have to spend a lot of time and figure it out.
However, even if I audited it correctly,
the person making that decision has to be ready
for one or the other.
That's the only way to make that decision.
- Who are the top influencers in business,
media and technology that we should be listening to?
- I have no idea.
And to go back to that, it's because I'm not consuming it so
I don't want to put anybody on without really knowing
what they're about.
You know, whoever is bringing you value at the moment.
Feel free to pivot once you've extracted
the value out of that person.
- What are some of your predictions as to where social
media is heading in the next 5 to 10 years?
- Higher.
(group laughter)
- How do you get your foot in the door with a sports agency
such as Vayner Sports?
- By cold emailing and DM'ing everyone involved in the
decision making process.
P.S. This will not work at Vayner Sports.
(group laughter)
- Do you feel like college taught you valuable business
tools or do you feel like majority of your business
knowledge came from other sources?
- I feel like all of my business knowledge
came from other sources.
I learned nothing in college...
from a business standpoint.
I learned a lot about from college from a
growing-up-as-a-man standpoint, from a swag standpoint,
from a basketball standpoint, from a hip hop music standpoint.
Zero business.
- How do you overcome uncertainty when time is the
most finite resource we all have,
how do you decide to spend yours?
- I spend no time debating the crippling
nature of the finite resource.
I spend all my time just doing and
adjusting to what's happening.
- Is there anything practical I can do every day to stay
consistent and motivated?
- One more time.
- Is there anything practical I can do every day to stay
consistent and motivated?
- Make pretend that your family died today.
- I'm a 36-year-old father and husband with two little girls
but looking to change my career.
How would you go about this when
you have people depending on you?
It's tough and it's scary. - Yeah.
So the way I would do that is by auditing my schedule
and deploying every minute that I'm selfishly using for
myself for escapism, watching a game, hanging out with buddies,
and I would allocate that towards building the base of my
business online with no cash risk which
A.K.A. means producing content and a personal brand as a
leverage point to the business I wanted to build.
Because at the end of the day, you can't take the risk of the
rent and the food and shelter
and the clothes that you need to
put on your family's back.
So, the answer to the question is to hedge.
Practical hedge.
It's called practical hedging.
You know, you're basically sucking out all the things that
you're wasting time on that isn't binary to building your
business and taking care of your family.
Everything else is out.
That's what I did in a lot of ways.
Outside of the Jets, I've suffocated leisure.
This is a weird day. All this down time.
I was trying to find, you know?
- You said that-- - People are tired up in here.
(group laughter)
Tyler, people are tired.
- You said that if someone wants to find their passion they must
try new things.
How should I start?
Where should I look for these possible actions?
YouTube, blogs, internships.
- Yep.
- My business is growing, should I continue increasing my product
portfolio or focus in on improving marketing and sales?
- Both.
- How would you monetize a Facebook fan page--
- Colin gets pumped.
When he likes an answer he gets fired up.
- How would you monetize a Facebook fan page that is based
on a TV show?
- You can run ads, I mean. Go back.
Facebook now has a pre-roll and post-roll ad product that
they're rolling out.
You'll be able to monetize through ads.
You can do affiliate marketing and sell t-shirts and things of
that nature for sites that sell products.
You can create your own product and service and sell it through.
Guys, when you're done,
guys there's kinda three ways to make money, right?
You sell services, you sell something,
right, or you sell advertising, the attention it has.
There's not that many ways to make money.
Products, services or attention.
That's what you're selling.
- What do you think of cryptocurrency and are you
planning to invest?
- I have invested, years ago.
I plan on investing more in the future to educate myself.
But this is an arena I haven't gone deep enough in yet and so
I don't feel comfortable really putting my oomph behind it.
- For someone that has what might be perceived as a boring
but valuable product or service like personal insurance,
how would you recommend that they develop an audience or
produce content that is interesting?
- By talking about things around somebody's life and going
through life and not about the insurance itself.
So maybe talking about lifestyle hacks,
realities, creating content around what it's like to be 30
to 80 years old, not about the insurance itself.
Bringing value in other areas you know like
health and wellness or vacation advice.
Using content as a gateway drug to the insurance product around
the psychographics of the person.
- How much of your effort--
- [DRock] You actually haven't said that a lot.
Psychographics of the person you're trying to get.
- Yeah. It's true.
Means it's an important point.
Sometimes I keep stuff to the vest.
- Tell a story about a real person's life.
How much of your effort or online presence are you going to
shift to audio in the next 12 to 24 months?
- One more time.
- How much of your time and online presence will you shift
to audio in the next 12 to 24 months?
- One more time. (group laughter)
- How much of your effort and online presence
will you shift to audio?
- A substantial amount but it won't be shifting,
it will be in addition to.
When I do things, if I'm rolling,
it doesn't come at the expense of something,
it's added on to something.
- When do you go to sleep?
Do you try to go to sleep at a find time every night or every
day or is it most often beyond your control?
- My normal is 12 to 6.
My Russian is I understand everything,
I have a heavy American accent when I speak it.
I can't read or write.
- If you're just starting on social,
do you fire with one channel or use all guns?
- You have to reverse engineer yourself.
All guns is always better but you may not be capable of that
and then you want to go with one channel so
that's a very personal question.
Comes down to energy and desire.
You know what, I don't talk enough about desire.
Well, I use ambition, right?
Are they the same?
In some ways, right?
They're similar-ish.
Help me here with some grammar.
- [Tyler] I think that your
ambition would have to match your desire.
- [Gary] What is desire? I desire, I want.
Both of them sound like I want.
- Like your dreams or like--
- [Gary] What's your ambition?
- Yeah but your ambition
needs to match your dreams, right?
- [Seth] So does desire drive ambition?
- I don't know. Whatever it is,--
- [Tyler] I have a desire to buy the Jets but--
- My ambition is to buy the Jets.
(DRock laughs)
I feel like you are doing a bad job,
Tyler, describing the difference. Yeah, terrible.
But I know I just have more of it than all of you.
(group laughter)
Alright, let's keep it goin'.
- You say horrible times are coming for brick and mortar and
retail, do you have any suggestion on how small brick
and mortar firm can counteract this?
- Yes, by developing their online presence.
- I just launched a fashion beauty blog and
a YouTube channel.
What are the best strategies for growth because
this is a saturated market?
- Quality content, continuity, business development with people
that have audiences to bring you awareness.
Rinse and repeat.
- What do you think about native advertising in general and
about platforms like Taboola?
- Native advertising as it's defined today is diminishing in
it's value but native advertising is phenomenal.
It's means you're integrating into content in a more seamless
way than disrupting the cadence of the reader,
listener or watcher.
- Why Apple and not Android?
- For me, Apple was just out first.
I don't know if it was out first in real life but I just got on
the iPhone earlier than Android and just,
and like many people, creature of habit and have been happy
with my experience.
Plus, app culture really solidified it because the apps
that I wanted were always available on Apple first.
- If you accidentally stumbled upon enough money to buy the
Jets today, would you?
And if so, what would you set your sights on next?
- Yes. Super Bowls.
- Are you coming to Australia any time soon?
- Yes, November. Details to come.
- What's your take on quality over quantity when it comes to
content or product variety? - Both.
Am I right about Australia?
November, right? - [Tyler] Think so.
- November 7th and 9th I think.
- Thoughts on Anchor and it's new experience with
audio/podcasts and the opportunity for creators.
- Over the last 48 to 72 hours, I've heard a ton about it in my
social but I've been so busy promoting Planet of the Apps and
running VaynerMedia I haven't had a chance to look.
I'll look over it next week.
I need somebody, actually,
I need everybody to figure it out.
- Gotcha.
- Need you to figure that out. - Gotcha.
- What should I do for the business I want
to start already exists? - Do it better.
You mean like every fuckin' business on Earth, Luke?
- Exactly. (group laughter)
- What are the habits or principles you'd focus
on most right now?
- Work ethic, listening...
That's it.
- When's your next book coming out?
- January 2018.
Tyler's looking up ambition.
Crushing it.
- Desire's in the definition of ambition.
So desire's wanting something to happen,
ambition is pretty much desiring plus execution.
- [Gary] Okay.
- Desire's wanting something to happen.
Ambition is the desire plus the execution.
- [Seth] Got one more.
How do you get yourself out of a funk?
- [Gary] Perspective.
Cool? - Yeah.
- Good, let's get out of here.
(light music)