BRUCE, RICHARD AND BEER, THREE
WORDS SYNONMOUS.
-- IS THERE A WATERMELON BEHIND
ME HOLD A BEER.
YOU'RE SEEING THINGS BRUCE.
THE 8th ANNUAL
JACKSONVILLE CRAFT BEER FESTIVAL
IS TOMORROW.
YOU'LL HAVE THE CHANCE TO SAMPLE
MORE THAN 350 BEERS FOR MORE
THAN 40 BREWERIES, JOINING US,
MIKE WHITE AND SHAWN O'SULLIVAN,
GOOD THE HAVE YOU HERE.
GOOD, SIR.
Bruce: THIS IS THE
INTERESTING STORY HERE, YOU USED
TO BE A NEWS GUY AND YOU WORKED
AT CNN AND NOW YOU'RE A BREW
MASTER, HOW DO YOU GO FROM NEWS
INTO CRAFT BEER.
AS YOU KNOW CNN WAS ONCE
CALLED A COLLEGE NEWS NETWORK I
WORKED IN THE L. A. BUREAU AND
TRADED MY NEWS SMARTS FOR BOOTS
AND SAVED BY BEER.
Bruce: NEWS STORIES COME TO
A HEAD AND IF YOU DON'T POUR IT
RIGHT BEER COMES TO A HEAD.
THERE YOU GO.
THE CRAFT BEER INDUSTRY HAS
TAKEN OFF WHAT IS THE SECRET.
KIND OF THE DIYE PEOPLE WANT
TO CONNECT WITH THE CRAFT
PROFESSIONALS MAKING BEER.
THERE ARE 4200 BREWERIES, 151
RIGHT NOW IN FLORIDA WITH TWO
OPENING A DAY.
I THINK IT IS RESONATING WITH
PEOPLE WHO ARE MORE CONCERNED
ABOUT WHAT THEY WANT TO DRINK
AND EAT AND IT IS AWESOME.
AND I HAVE A JOB OUT OF IT.
Bruce: ALWAYS GOOD.
WHAT MAKES YOUR BEER STAND OUT?
WE'RE FROM SAN FRANCISCO,
WE'VE BEEN THERE FOR 15 YEARS
AND I THINK THE UNIQUE THING
THAT WE DID IS WE HAVE A SAYING
THAT IS CALLED CELEBRATE THE
RIGHT TO BE ORIGINAL.
AND THE OTHER COOL THING IS
THAT, WHAT WE'LL DO IS TAKE
MAYBE A CERTAIN STYLE OF BEER,
WE'LL DO A TWIST ON IT.
FOR INSTANCE OUR HELL OR HIGH
WATER WHEAT BEER, WE ADD
WATERMELON ANDFERMENTS AND YOU
THINK IT WOULD BE SWEET LIKE A
PIECE OF CANDY BUT IT IS QUITE
REFRESHING.
EXPLAINS.
AND THEN WE HAVE THAT GUY.
Bruce: EXPLAINS THAT MIKE,
350 BEERS.
350 YOU CAN SAMPLE AS MUCH AS
YOU WANT BUT ENCOURAGE EVERYONE
TO USE CHECKERED CAB ON THE WAY
HOME.
WE HAVE A BEER AFFICIONADO
TICKET THAT GETS YOU FOOD AND
BEER PAIRINGS FROM CERTAIN
BREWERS.
AND ALL SORT OF GREAT FUN.
IT IS ALWAYS GREAT SEEING YOU
OUT AT THE EVENT.
WE SEE YOU ROAMING AROUND.
WE DID HAVE MORE BEER, BUT
RICHARD BETWEEN THE SEGMENTS
DRANK HALF OUR PROPS.
Bruce: NEW BEER BEING
SHOWCASED.
WE ACTUALLY HAVE A SIERRA
NEVADA BRINGING IN BEER FROM THE
BEER CAMP ACROSS AMERICA, SIX
KEGS OF THAT SEVERAL OF OUR
PATRONS WILL GET TO SAMPLE.
THERE ARE A LOT OF NEAT FOOD AND
BEER PAIRINGS A PRIVATE BEER
DIDN'T PAIRING INTUITION WITH
DIFFERENT RESTAURANT CHEF.
THERE ARE A LOT OF NEAT
EXPERIENCES WE'VE ADDED THIS
YEAR.
WE ARE DAILY'S CAME IN BROUGHT
500 OF THE VIP TICKETS OFFERING
AT GENERAL ADMISSION PRICE U
PRICING WHILE THEY LAST AT ANY
OF THE DAILY STORES AND A LOT OF
GREAT NEW FEATURES, SWAG BAGS
THAT PEOPLE CAN GET.
WHAT MIGHT BUG IN THE SWAG
BAG?
WE'VE GOT FROM DIFFERENT
BREW MASTERS, 21st
AMENDMENT, SHIRTS AND HATS TO
BEER SAMPLING GLASSES, BEER
STEINS AND DAILY'S OFFERING A $2
OFF COUPON OF CRAFT BEER IN
THEIR STORES.
AND ONE OF YOUR FIVE MAJOR
FOOD GROUP GROUPS BECAUSE THIS
NOW THERE IS WATERMELON BEER.
KYLE, YOU'RE NEVER IN THE
STUDIO.
YOU WANT THE HOOKUP?
IT IS TOMORROW AT THE
JACKSONVILLE VETERAN'S MEMORIAL
ARENA, THREE DIFFERENT TICKET
LEVELS.
THE BEER AFFICIONADO TICKET FOR
$85.
4:00 P.M. AT A PRIVATE BEER
SAMPLING EVENT AND MORE.
AND THEN THE BEER FANATIC TICKET
FOR $55.
YOU GET TO ARRIVE AT 5:00 P.M.
AND STAY FOR THE AFTER PARTY AND
THERE IS THE BEER LOVER TICKET
FOR $45.
YOU CAN ENJOY SAMPLING BEER FROM
6-9.
BUY TICKETS BY GOING THE
BEERFESTJAX.COM.
GO TO NEWS4JAX.COM AND WE'LL
POST A LINK THERE ON THE MORNING
SHOW PAGE.
AS MIKE WAS TALKING ABOUT, MAKE
SURE THAT YOU DO HAVE A KEN SIG
NATED DRIVER OR YOU SEEK SOME