Previously we asked this question. What are some major areas where consumer rights violations
occur? Based on their PMR, our entrepreneurial team identified three market segments. The
main industries that we selected for a market segmentation were related first with the airlines.
Second of the health insurance problems and telecom especially internet delivers and cable tv.
Now that we have our segments, healthcare, airlines, telecom, what should be done next?
Think about that for a moment.
I would suggest we now need to understand the specific problems in each segment.
The bigger the problem, the greater your impact. Let's start with healthcare.
You pay for this for your entire life expecting to use it when you need.
And when you get old and you start to think about going to pension and everything you need more
health care, it's obvious. That's the goal of this payments around all your life. And they start to
deny you treatments, start to deny your medicines. Little by little they start to deny what you need.
And even if you are younger as well, it often happens that you discover to have a disease let's
say pretty bad disease like cancer and they would tell you okay but probably you had this disease
before you hired us so we are not eligible for the treatment. This often happened unfortunately
and these people they need to be assisted. Heartbreaking right? And in the case of airlines
what kind of issues can exist Jon? A canceled flight is a very common one. So the consumer buys
a flight, they get prepared to take their flight. They either go to the airport or they get an email
notification and their flight is canceled and they have to fly the next day. And so whatever event or
obligation or business meeting whatever they were doing they miss some part of it or all of it. Or
delays may happen. Maybe my flight is an hour delayed and then I miss my connection and then
I can't get to my final destination. Or there'll be situations with overbooking where they sell
more tickets than the plane will actually be able to handle. And then there's problems with
baggage. So there's a number of different types of problems that a consumer might experience
with the airlines. Now Thiago would you share also about the kind of issues that consumers can have
in the telecom sector? Yeah, it's pretty common that they are overcharged for services that they
did not hire. And also when they have a contract the telecom companies they do not respect
the standards. So for example you get less internet speed than you paid for. You get less
coverage than you paid for and often this create conflict between the consumer and the company.
The consumers many times they won't pay for this. Okay, I'm done with this. I'm not going to pay
for this service that wasn't what I supposed to receive. And they go to the blacklist as well. So
sometimes by just having a conflict of internet speed, the person can lose all the credit
that they would have around the bank just because of that. Your job now is to pick one segment. You
cannot target them all. You just don't have the resources to do it. Successful entrepreneurs
start in a laser-sharp way but rapidly expand from there. To make that possible,
you must compare your segments in a systematic way, apples to apples. So, can you think
of a set of factors by which to judge the segments and ultimately pick one?