Unknown: Being able to create an engaging virtual presentation is
more important than ever. Let's talk about how to do just that
in this video.
Hello, everyone, and welcome to the channel. Here on this
channel, we talk all about how you can use live streaming and
video to grow your business. And recently, I gave a presentation
to a group of business owners to talk about how they could use
live streaming to increase their business. And I want to play you
just a section of that, where we talk about how to design your
presentation for engagement. Let's dive on it. All right,
we're going to start moving here through one of my favorite
sections, which is designing for engagement. This is going to be
about how you can actually get more engagement with your
audience when you're doing live streams. You shouldn't
necessarily expect this to happen right away, when you're
just starting out, your audience won't be big enough. Most
likely, an engagement can be can take a while. That's why I
recommend the weekly show because generally people will
ease into things. But you want to think about how can I build
in that engagement to my presentation? You know, we
talked about that show flow at the beginning? Well, how can you
build it in to your show flow? Where you are asking very
specific questions where you're asking yes or no questions maybe
at the beginning? And how can you make it a practice so that
people get used to answering those questions for you. One of
the big ways that I recommend doing this, is to actually go
ahead for your live streams, we do it with lots of clients. But
we go ahead and we create a pre show countdown. This does a few
things for me. So here's an example of that pre show
countdown. There's music in the background, you can see there's
just a clock, this one's a very simple one that it's going
through. And it's just kind of showing that is solid screen and
then this one here, you're no, it's has me kind of there, you
can see me in the background. There's also possibility where
with something like that you could continue to talk to your
audience. But it just might not be the main show yet. The reason
I like doing this allows you to make sure all the tech is
working. But it also can be a spot to build in some of that
engagement by having a question of the day that you asked at the
beginning of every single show could be the same question could
be different questions. It could be as simple as let me know
where you're watching from, or things along those lines. So I
really want to encourage you to think about how can you, you
know whether it's using a pre show countdown or something
else, but how can you go ahead and build in those pauses for
engagement in your live stream? You know, ask your question
asked very, you might start out with some pointed questions,
some yes or no questions. But then you might ask what people
more recommendations about what they're doing, or ask them how
they're doing in the weekend, things that they can write short
answers to, but are easy for them to get some engagement
going. And then when you see people answering those
questions, call it out, let him know that you saw that and
really bring that up. For those of you who want to go and use
facebook, facebook has some amazing tools built in to really
help build some engagement from polls from questions. I actually
have a full series on my YouTube channel that dives into a lot of
the features that Facebook Live producer has, you can find that
by going to Nick Palkowski comm slash YouTube, or just heading
over to the YouTube channel jumping in there, you'll see
that series it's getting started with Facebook Live. We're
walking through all the features. So I recommend
checking that out if you want to know some of the things that
Facebook already has built in and how you can utilize some of
those tools. biggest pitfall on this one is really trying to get
too fancy too quickly, you need to really think about some of
the transitions that you're doing, you need to think about
how you can implement this you need to practice with some of
these features, you know, do a stream for you and just one of
your friends or do a stream in a private Facebook group or with a
group of colleagues or with fellow business owners. But
practice some of these features before you really start using
them a lot or start adding in a lot of them to your streams
because they can trip people up sometimes when you're trying to
get too fancy with everything. Thanks for tuning in. Hopefully
you enjoyed that video. Be sure to hit the like button if you
enjoyed the video and also don't forget to subscribe to the
channel. And I want to recommend that you check out one of these
other videos here and screen to learn more about live streaming
on Facebook or live streaming on YouTube and I'll see you
in the next one.