MARIA: MARTHA STEWART THE
BURGER BUSINESS ANNOUNCING SHE
WILL BE JOINING THE BOARD OF
DIRECTORS OF BURGER FIVE ONE
OF THE FASTEST GROWING
CONCEPTS APPROXIMATELY 125
RESTAURANTS, DOMESTIC AND
INTERNATIONAL JOINING ME RIGHT
NOW BURGER 5 BOARD OF
DIRECTORS MARTHA STEWART
LIVING ON MEDIA FOUNDER
BEST-SELLING AUTHOR CEO OF
BURGER, MARTHA YOU ARE CHAIR
OF THE PRODUCT, WHAT TRIGGERED
YOU TO GET INTO BURGER
BUSINESS TELL US ABOUT FIRST
STEPS.
>> NO MATTER WHAT AMERICANS
LOVE BURGERS, AND I REALLY
THINK THAT BURGERS CAN BE VERY
DELICIOUS, THEY CAN BE VERY
HEALTHY VERY APPEALING, ARE
AND BURGER FI STARTED
PREPARING AND SELLING, SOME OF
THE BEST BURGERS IN THE UNITED
STATES.
AND I AM THERE -- EVEN
INCREASE THEIR MENU OFFERINGS
TO TEN WITH GROWING NUMBER OF
STORES A LOT OF FUN TO WORK
WITH MANAGEMENT THEY CARE
ABOUT ANTIBIOTIC FREE HORMONE
FREE HEALTHY, ALTERNATIVES TO
MEAT.
WE HAVE ALL KINDS OF
OFFERINGS, THAT ARE REALLY
DELICIOUS.
>> I LOVE THIS YOU ARE ALWAYS
ON CUTTING EDGE SO I AM SURE
THIS IS A BIG OPPORTUNITY.
LET ME ASK YOU ABOUT THE
BURGER BUSINESS, BECAUSE WE
KNOW THIS IS A CROWDED FIELD,
THERE IS A LOT OF COMPETITION
IN THE BURGER BUSINESS HOW ARE
YOU GOING TO STAY A CUT ABOVE?
>> WELL, FIRST OF ALL, THANKS
FOR HAVING US ON MARGARET
GREAT TO HAVE YOU ONBOARD SO
EXCITED, HOW YOU -- WORKED
GOING TO MAKE US EVEN BETTER,
TO ANSWER YOUR QUESTION MARIA,
WE HAVE ONE HUNDRED PERCENT
ANGUS NO ANTIBIOTICS NO
CHEMICAL NO STEROIDS MOST
IMPORTANT IT IS GREAT TASTING
A GREAT TASTING BURGER THE
MOST IMPORTANT THING, WE ARE
ON WOULD HAVE CHAINS THAT HAVE
THAT SAME THING THE DIFFERENCE
I THINK WE DIFFER WE HAVE A
VARIETY OF OTHER GREAT TASTING
PRODUCTS INCLUDING, BY THE
WAY, A PLANTED BY A BURGER
BEYOND BURGER FIRST TO
INTRODUCE IN THE BETTER BURGER
CATEGORY 2017 ALSO OUR VEGGIE
FI PROUD IN BACK
OF HEADQUARTERS IN PALM BEACHP
FLORIDA SO WE HAVE A DIVERSITY
MANY OTHER BURGER PRODUCTS
THAT WE HAVE, LIKE CEO BURGER
MY FAVORITE A VARIETY OF
BURGERS ALSO GREAT CAGE FREE
CHICKEN PRODUCTS THAT ARE
GREAT, IN MY OPINION, MARTHA
TRIED LAST FRIDAY WE PRESSURE
HER VISITING OUR RESTAURANT IN
MANHATTAN WE HAVE THE BEST IN
THE INDUSTRY MADE IN
STEER FANTASTIC PRODUCT OUR
SHAKES ICE CREAM STORE
QUALITYING FACT OF PRODUCTS A
TREMENDOUS DIVERSEMENU I THINK
LEADER OF THE PACK AN
OPPORTUNITY TO REALLY TAKE IT
TO THE NEXT LEVEL NOW THAT
MARTHA IS JOINING OUR BOARD.
MARIA: WHAT THE BEST ONION
RING IN THE BUSINESS I AM
GOING TO HAVE TO BE JUDGE OF
THAT THAT IS -- A TALL ORDER.
>> YOU HAVE TO TRY THEY ARE
DELICIOUS.
>> ALL RIGHT -- IS BURGER FI A
PLAY ON SEMPER FI FOR MARINES.
>> I THOUGHT THAT IT IS ABOUT
THE BURGERIFICATION OF THE
INDUSTRY TRYING TO TAKE TO
NEXT LEVEL THAT IS WHERE THAT
COMES FROM, AND -- A GREAT
NAME, IT IS -- ALSO, BY THE
WAY, WE HAVE A GREAT COOL
IMAGE, ARE WE ARE ALSO,
ECO-FRIENDLY A LOT OF STUFF WE
DO IN RESTAURANTS OTHER --
CHAINS REALLY HAVE TAKEN TO IT
THE NEXT LEVEL.
>> YOU’VE GOT THE RIGHT PERSON
COMING ON YOUR BOARD HERE,
MARTHA YOU HAVE A LOYAL
AUDIENCE, AND REALLY ARE IN
TOUCH WITH SO MANY TRENDS,
WHETHER IT IS FOOD, OR WHETHER
IT IS HOME OR GARDENING ET
CETERA, TELL ME WHERE YOU SEE
THE MOST GROWTH RIGHT NOW,
MARTHA PUTTING THIS BOARD SEAT
ASIDE WHEN YOU LOOK AT ALL OF
THE VENTURES THAT USEFUL DONE
YOU KNOW SORT OF WHAT STATES
IN RESONATES WHAT IS THE
GROWTH TODAY.
>> IN ALL THOSE CATEGORIES
HOME AND GARDEN, DURING THE
PANDEMIC HAS BECOME THE
LEADING CATEGORY FOR AMERICAN
HOME MAKER.
AND AS A RESULT WE HAVE BEEN
LOOKING VERY HARD TO INCREASE
OUR OFFERINGS IN GARDEN ALSO A
CENTERED ON THE HOME.
AND MARTHA STEWART PRODUCTS
NOW I HAVE ENTERED INTO A VERY
INTERESTING CATEGORY WHICH IS
THE CBD CATEGORY WE ARE
OVERSEEING NOT ONLY WELLNESS
THE LEADING WELLNESS
IN AMERICA MARTHA STEWART
CRIED WITH DELICIOUS FLAVORS
FRENCH -- I THINK, OF COURSE,
CBD FOR PETS THAT IS VERY
FAST-GROWING CATEGORY, AND
THESE ARE TWO THAT WE HAVE
MADE TWO DIFFERENT SIZES FOR
TWO DIFFERENT SIZED DOGS THAT
A NEED CALMNESS THAT NEED
WELLNESS DOGS THAT NEED
MOBILIZED HEALTH, THESE THAT
INDUSTRY IS GOING TO BE A
10-BILLION-DOLLAR INDUSTRY BY
2023 IT IS ESTIMATED SO I ALSO
AM HAVE PARTNERED WITH A
NEWEST KIND OF LITTER I HAVE
KATZ RUNNING AROUND MY HOUSE,
IN MY BARNS, I LOVE C ATS BUT
I HATE CLEANING LITTER BOBS
THIS SOLVES THE PROBLEM
MONITORS CAT’S HEALTH MANY
TECHNOLOGICAL ADVANCES, THAT
WE’RE REALLY APPROACHING WITH
A HE MODERN VIEW.
>> YOU ARE JUST SO GREAT IN
TERMS OF ALL THIS EXPERIENCE I