What is the difference between SEO and Google Ads?
Google ads is obviously with paid ads. We run ads, you pay for placing your ads on Google.
Well, you don't pay for placing it but pay for when somebody clicks on it. on Google
and is the properties and partners. Whereas SEO is the organic way to get ranked on Google.
So let's say if I search for a particular Keyboard. I'll bring this over here. So, I'll
just search for Google Ads dentist, right? So, you see the ads at the top. This is where
the organic listings are. So, it goes sometimes they show the Google Maps over here and so
on. So, if somebody clicks on here, I don't get any charges. Get free traffic. It's not
free actually because we need to do a fair amount of work to rank on Google page one.
It's not easy. Every niche, every vertical or market you go or you are bidding for will
have competition. So, you need to be doing some content marketing, uploading your blogs
regularly. Social proof plays a big part over here as well. And there are lots of other
signals which Google will take into account and then rank websites, you know, to see for
five and so on. This is the organic one. What we also do is we get our videos ranked on
Google page one. And this is something very few companies and businesses are leveraging.
Google will show up to four different videos on Google page one. This is free traffic as
well. And it's a very powerful way to have multiple links on Google page one. Now over
here if I had one more blog post which Google thought is really good and is rankable. I
can have multiple SEO rankings over here. But not on the ads. You can't you'll only
have one ad over here at the top not multiple. But you can have as many links over here if
Google thinks that your website links are better than the competitors then you will
get ranked. So, right now over here on this page, I've got one as my text link. Three
as my video. And this takes up a huge real estate. On Google and you can see that these
are the only links with an actual custom image which has got my headshot on it. Or it could
have your logo go on it. So, it's a very powerful way to get ranked on Google and I would highly
recommend that you start with video marketing if you already haven't started yet.