- Today, we're gonna get into the latest YouTube news,
including a new feature that allows you
to add multiple audio tracks to dub your videos.
Why millions of videos, including some of yours,
could be losing their monetization status.
And YouTube director Todd Beaupre's response to rumors
that YouTube thumbnails might be going away.
Of course, timestamps are below.
Let's begin.
(robotic musical notes)
First up, YouTube recently announced an upcoming feature
that allows you to add multiple audio tracks
to dub your videos.
This means you'll be able
to create multi-language versions of your content
and make it easier for audiences around the world
to watch your videos.
This feature will be powered
by a new tool called Aloud from Area 120,
that's Google's in-house incubator for new products.
Aloud uses advances in audio separation,
machine translation, and speech synthesis
to reduce time-consuming and costly steps,
like translation, video editing, and audio production.
Essentially, this is a speech synthesis tool
from Google that takes a video in one language
and then turns it into multiple other languages.
And although the dubs are done by machine learning,
they're synthetic voices, they sound extremely human-like.
Listen to this example of a voice synthesized
from English to Spanish to Hindi.
- [Aloud Narrator 1] You wanna make content for people
to watch no matter where they are
or what language they speak.
- [Aloud Narrator 2] I've always wanted-
(Aloud Translator speaking foreign language)
(Aloud Translator 2 speaking foreign language)
(explosion blast)
- That's a game changer.
And you can tell
that this tool was built by really smart people
because when you change the spoken word audio
nothing happens to the music.
The music's totally fine, it stays the same
and the length of the video stays the same.
I don't get that, but that's really freaking cool.
This is really impressive
because this is gonna allow you to tap
into a whole new subscriber base
a whole new revenue opportunity.
And for the creators
out there who are making multiple channels
in multiple different languages
you're gonna be able to save tons of cash
and just consolidate everything onto one channel.
Aloud is currently in it's beta phase
but creators can sign up for the wait list
on Aloud's website.
Next is something that creators
are finding pretty upsetting.
(man yelling)
- A few weeks ago we shared this video discussing
some of the strange updates
to YouTube's advertiser friendly guidelines.
In that video we talked
about how YouTube was getting stricter with what kind
of content they would allow to earn ad revenue
like adding a new policy prohibiting dishonest behavior
and specifically calling out creators
who pretend to be retail store employees
or stay in stores after business hours.
However, this new rule applies to any content.
YouTube and advertisers believe
portrays or encourages unethical behavior.
You can think of all the channels this will impact.
They also made updates
to their inappropriate language policy
adding more restrictions on when
and how much profanity you can use in your content.
First announcing that all varieties
of profanity are now treated equally
meaning they are not differentiated
based on levels of severity.
When in the past some mild profanity was allowed
but harsher words were not.
But that's not all.
It also says profanity used in the first seven seconds
or used consistently throughout the video
may not receive ad revenue.
Not using profanity in the first seven seconds
of your video,
that's honestly not that big of an ask.
Why is it seven seconds, buddy, I have no idea.
If you understand why it's seven seconds
let us know in the comments below.
'Cause I've been digging for answers.
I have not found them yet.
But you can't use profanity consistently throughout a video.
But what does that mean?
What's consistently, is it once every minute
twice a minute, once in a video, five times in a video?
We don't know.
They don't say.
And many creators who previously had no issues
with their content regarding profanity are now
seeing their videos restricted or demonetized
and will have no choice but to clean up
their content if they want to continue to make money.
Although there were six major updates
in their new advertiser friendly guidelines.
These two along with this last one regarding
game violence are causing the most trouble among creators.
Game violence directed at a real named person
or acts that are manufactured to create shocking experiences
such as brutal mass killings
implied moment of death such as bombing of a building
with people inside may not receive ad revenue
but standard gameplay where gory images are present
after the first eight seconds,
non-graphic tragedies in their aftermath,
such as footage of a town flooded or police seizures
as part of law enforcement may receive ad revenue.
I'm not even gonna act like I fully understand
what all of that means.
First, what's the difference
between standard gameplay and non-standard gameplay?
How do you tell if somethings manufactured
to create shocking experiences?
We need more clarity.
It's important to note
that these changes were applied retroactively.
So if your content, you know
in the past was in good standings
it might not be anymore because these changes
applied to the content you post in the future
but also to all the content that you posted in the past
which has been the biggest cause of debate and frustration
for so many channels because they've built these catalogs
of tons, millions, not millions, not millions.
I don't know any creator who has millions of videos
but you know, hundreds of videos and suddenly a lot of 'em
the majority of them, some of them, a little bit of them
just enough to really annoy you got to monetize.
I'll link this video at the end
if you want a full breakdown of these changes
so you can make sure you can avoid your content
is not at risk of being demonetized.
Comment below, what are your thoughts
on these changes so far?
Let's talk about YouTube eventually removing thumbnails.
At least that's what I thought when I made this video
a few weeks ago that kind of took off.
If you missed it.
YouTube has been experimenting
with how videos get recommended to viewers.
One of the biggest changes is the inline player
that allows viewers to play a video directly
on their homepage, forgoing the need to have to
actually click through and watch it.
Now that thumbnails disappeared during the scroll
the choice whether or not to watch a video
rely heavily on hooking the viewer
within the first few seconds of your intro.
Todd Beaupre, the Director of YouTube
even proclaimed that for many viewers
the video intro is the new thumbnail.
If you read the comments on that video
many of you, like me, are rejoicing at this idea
that you don't have to be graphic designers tirelessly
cranking away thumbnails that really aren't that effective.
But then again, some of you are upset at this idea
and you want thumbnails to stay, and I understand that too.
And this video was only talking
about the potential of YouTube removing thumbnails.
I think I still believe we'll eventually come
and what major creators are already optimizing for.
- Which is pretty scary, but we're already optimizing
the intros.
I just love packaging, like I love titles and thumbnails.
It's like a weird passion.
It's like my favorite thing about creating.
And so that the idea that that would be obsolete is sad
but there's always a way
to to be innovative and creative.
- But Todd tweeted again to bring a little bit more clarity
to the situation.
In response to a Twitter user who is a little bit concerned.
Todd says that YouTube has no plans to remove thumbnails.
With that said, auto previews are used
by many viewers to decide what to watch.
And many videos have high abandonment
in the first few seconds.
Putting effort into a compelling video intro
that your video delivers on is smart.
So to clear everything up at this present moment
YouTube has no plans to remove thumbnails
but intros are still super important
because it's what viewers use to decide whether
they want to continue watching your video or abandon it.
So you need to hook them in the first few seconds
of your content and keep them engaged all the way
into the end like I just did with you.
Thanks for watching.
Hit the subscribe button and I'll see you next time.
Peace.
(upbeat music)