hey everybody thanks for joining us today today we're going to go over 12 products to sell in
2021. this data is based upon shopify data shopify releases this data what categories
are what products are trending and they also tell us what stores that are currently selling these
products how they are growing and their growth rate and it's great that they share this data
with us because it gives us a starting point of what products we might want to sell in our stores
or for starting a new business what areas that are trending well or that or have high growth so this
is a great place to start if you either have a store and you want to add new products to it or if
you are a new store owner you want to start a new business and what areas you might want to get into
and you might not want to go for these exact items this might give you ideas of what other type of
products you might want to go for my name is joe mcferrin i've been doing e-commerce for 15 years
now if you like e-commerce information news tips trends subscribe to this channel and hit that like
button okay so let's jump right into this so the first category that shopify says is the top seller
and its high growth rate is doormats doormats they're saying has 147 growth um globally and
that the shops that are currently selling it have a 91 growth rate um the year to date and obviously
they they gather this information across all their stores so it's pretty reliable information that is
a pretty high growing category so you know it's a lot of different ways you could target different
doormats for different audiences going for different sayings and different ideas ideas using
different type of materials also a unique spin on door mats is a lot of people are using them as
foot rest as far as standing desks so if you want to get an ergonomic type doormat or
something that you can stand on all day that's another trending item as well
they're also saying as far as search terms on google that it's a product pretty high
search volume items so about a quarter million people are searching for doormats on google's
google every month a funny doormat is about 30 000 people indoor doormats about 18 000 and outdoor
doormats about 12 000 people are searching for those so there's a lot of different ways to dice
it up you don't necessarily have to be the top person in just general doormats you could do
you know spin off of funny doormats or quirky doormats or you know interesting saying on the
doormat so there's a lot of different ways to spend this but this is a high growing category
this is the first thing this is one of the first items that shopify is saying is a high growth rate
the second item that shopify is saying is a high growth rate is household storage containers they
say this is growing rapidly javaface says globally it's growing 276 percent um and the stores
that are selling these products are going 115 year-over-day so that's pretty impressive and the
top growing country for this item is the united states storage containers are an interesting item
a lot of different stores sell them but there's a lot of different ways to market these as well
so if you want to you know do storage containers for pasta or do storage containers for pan to do
sort containers for different items you can market storage containers for unique items
coffee beans all different types of household items or organization methods that you could
market storage containers for different demographics also you know if you are an interior
designer or partner with interior designer you could do organizational tips you could do this
on instagram and then through these social media outlets you know promote your storage containers
so there's a lot of room on social media to promote these type of items through different tips
and tricks through organizational tips or interior design type tips the third product category that
shopify is telling us that has super high growth is kitchen towels kitchen towels are as a category
that's growing very fast but anything anything home decor is also growing faster anything
home decor in a kitchen or a home decor around the house because the cobot people are at home
they're spending more of their discretionary money at home they're trying to fix up their
houses while they're at home longer so kitchen towels have been growing year over year at 109 and
stores that have been selling kitchen towels have been growing at 119 so this is a hot super high
growth area that if you want to get into something like kitchen towels or home decor this would be an
area to get into right now because people are at home and because people are trying to fix up their
houses also with kitchen towels you can think about different ways you can spin kitchen towels
with different sayings or different material types you can go eco-friendly with kitchen towels
or you can do different designs you use different materials to stand out from the crowd you could do
popular sayings or different quotes from famous people but there's different ways you can spend
kitchen towels so it is an interesting area to get into super high growth so if you already have
a store that has home decor this would be an item to make sure that you have or that you're selling
or optimized for or if you're looking to start a new business think about kitchen towels or home
decor in general and different ways you could spend that the fourth category that shopify is
saying has super high growth is bike saddles bike saddles is one of those accessories that a lot of
people last year got a bike because they wanted to get out of their house and they wanted to have
a recreational item that they could do with their family and to get outside take a break from work
and they were stuck at home so bikes were one of the very hot items that people were getting into
but now that people have bikes they're looking to fix them up and make them stand out from everybody
else's so bike saddles is a great accessory for a bike but any other accessories for bikes
would be a good item to get into and are very high growth bike saddles have been growing at
115 percent year over year so it's been growing very fast and stores that have
been selling bike saddles have been growing at a pace of 76 percent of average year over year
so these stores have been doing super good and uh it could be an area you could get into anything
recreational right now of getting outside as far as tennis or volleyball or pickleball or golf any
items to get outside are still growing very fast people are still stuck at home people are working
remotely and they want to get outside get some fresh air so anything like this um right now
is it is a good item to consider adding to your store or if you're looking to build a new store
this would be a great start to start looking at in ways you can spin it differently than anybody else
the fifth area that shopify says has high growth is handheld device accessories
handheld device accessories are things such as phone cases and selfie sticks and items
that go on mobile type devices these items have been growing super fast in the last year over
date this this category has grown 370 almost 400 percent which is crazy the amount of growth here
and uh stores that have been selling these type of products have been growing
on average 143 a year every year so that's that's an amazing growth the top country is china but we
know that this is you know worldwide people are buying a lot of accessories for their phones you
know you as far as some of the ideas type of accessories or batteries headphones portable
bluetooth speakers cases um screen protectors screen protectors that are easy to write on such
as the the paper type screen protectors that go on to ipad so you can write and feels more like paper
so there's a lot of different accessories and once again all these accessories can be customized
so if you make phone cases that are targeted to a certain type of demographic with you know
personal personalization or different types of sayings then there's a lot of room for for
customization that everybody wants you know their device or their accessories to be personalized for
them so there's a lot of room for opportunity for for growth here and for unique ideas so
this is a great opportunity if you're looking to start a new business here the sixth category
shopify is saying as high growth is toy kitchens and play food they say this is this is high growth
kids are really into this it's a great gift that parents are giving to their child never
too young to start learning how to cook it's also a fun area for kids to be interactive to get off
their screens and to do something with their hands the growth has been great here 229 year over year
and stores that are selling these items have been growing 124 year-over-year the top country for
these items right now is canada so if you're looking to if you already have a store that's
based on kit type products this is definitely an item that you want to consider adding to
your lineup or if you're looking to start a new business this would be a great category
to start in the seventh category that shopify is setting has very high growth in is motor vehicle
carpet and upholstery this has been growing year over year very fast it's been growing at 106
in the year every year and stores that have been selling these products have been growing
85 year-over-year on average the top country for selling these items is the united states some tips
that shopify actually gives to to start selling these type of products is to create social media
type videos of how to's how to carve videos how to installing these type of upholstery items how to
customize your car with these things sponsoring a car blog starting your own car type blog our vlog
where you're talking about new types of success accessories or things for cars there's pretty
much unlimited amount of topics you can talk about for fixing up a car or new car trends coming out
this is a huge industry here the the valuation for this industry is 7.63 billion dollars in 2019
and it to continue to rise six and a half percent year over year the eighth category that shopify
is setting as high growth is book cases and standing sales you know kind of like all the other
household items that have been on this list people are at home they're looking to fix up their homes
a lot of household items are growing super fast so this is not this is one that's no exception
bookcases and shelves or an item that people are buying to fix up their their home office or their
bathroom or their kitchens this area has had 106 growth year over year stores that are selling
these items have 80 growth year over year and the top country for this these items right now
is the uk the number nine area that shopify says has high growth is bookends what would you do
on a bookshelf if you didn't have bookends your books would fall over so this goes right with
the last one but bookends are growing super fast as well year over year they've grown 109
um year over year and stores that have sold these items have grown 108 year-over-year as well not
not to be surprised uk is also the top country for these items right now the thing about bookends is
there's so many types of bookends you could have so you don't necessarily have to think about your
traditional l-shape booked in um there's so many different types of just kind of heavier items that
could be a book in so if you're creative here you can come with a lot of different ideas that can be
marketed as a book in so this is a potential area to be creative and come up with some good ideas
for bookends number 10 and this is actually one of my favorites temporary tattoos temporary tattoos
are a great item for holidays especially like halloween i actually had purchased some temporary
tattoos myself to dress up like the joke of halloween but i had some leftover ones and so when
i'd go out to dinner i'd you know put on a little temporary tattoo or a little teardrop right here
and my girlfriend was not too pleased with me for that but i thought it was hilarious but they're
fun they're fun to play around with temporary tattoos are growing and the the technology behind
them is growing as well there's a lot of different ways to market these as well you know the tattoos
of famous people or tattoos for different types of characters or sleeve tattoos or custom tattoos a
lot of different ways to to market this as well especially if you can get some influencers to
get behind your brand and to wear your tattoos and to joke and laugh about them there's all
you can also do like fun quirky type uh competitions with them as well this category
has been growing year over year 26 but stores that have been selling these temporary tattoos
have been growing at 93 percent year-over-year which is pretty amazing the top country for
these temporary tattoos right now is the uk but they are growing globally as well comment below
if you think i should do some tear drops in the next video or maybe a tattoo sleeve and we'll
see how that goes in one of our next videos all right we're getting close to the end of the list
number 11 the 11th item that shopify is saying has high growth is needle craft patterns so once again
this kind of goes into the whole quarantine covit situation we've had in the last year people are at
home they're looking for something to do something to keep them busy something to be creative on and
needlecraft patterns is one of those items that have been growing year over year they've been
growing 94 percent year over year and stores that have been selling this item has been growing 74
year-over-year the top country for these needlecraft patterns right now is the uk all
right number 12 one of our last items of one of the fastest growing items shopify says hairstyling
tools and accessories are growing super fast the year of the year for this is 245 percent stores
that are selling these items have been growing at 110 year-over-year if you're into hair styling
you'll know that there's a ton of accessories and tons of different types of accessories that you
can market for hairstyling tools and accessories so there's a huge market out there for this and if
you use vlogging or instagram or tic tac there's a lot of different ways you could market these these
tools and you could show how they work different styling techniques so there's a huge market here
and there's a huge marketing opportunity here to market these products so this is a great product
to be selling on your site or to even get started with if you wanted to start a new business selling
different hair styling tools and accessories okay i hope you enjoyed the content we went over today
and hopefully this gave you some ideas of some products that you might want to add to your
store or some ideas that you want to start with when starting a new business if you'd like we
can continue doing these updates you know on a pretty regular basis okay i hope you enjoy this
content today hopefully this gave you some good ideas of products to either add to your current
store or products that you might want to start a new business with if you like this content
make sure to like the video and subscribe to the channel and we'll see you next time bye