Those things are actually very risky to do. You don't want to
do any of those things. But my team didn't like it. They didn't like it.
We found that with that much frequency over an extended period of time you'll build.
We've got a lot to share with you this week. First an important conversation we need to have
about the things you should not be doing in your business right now
and really the one thing that you should focus on.
We also went on some great adventures. Now, we finished the blue room in the studio house.
I'm excited to show that to you. I came here with the family to tour the Utah State Capitol.
When you're starting a business the most important thing to do to ensure that you're
successful as you're getting started is you got to sell something. That's the most important thing is
you want to sell something. But what we tend to do is we've got to create a website. We've got
to design a logo. We've got to print business cards. We've got to look at space or we've got to hire
an assistant or we've got to set up social media. I could list hundreds and hundreds of things.
There's so many things that we're tempted to do. Those things are actually very risky to do. You
don't want to do any of those things until you can get out there and sell something and you can learn
about your audience and you can see if this proof of concept is going to work. You can see if people
want your product or want your service. So, ask yourself, have you taken that step? Have you sold
it yet or are you spending time doing things that aren't actually making you money right now?
Well, I am excited to tell you about what we call the blue room. Now, we've been hard at work
on this room. The earliest photo I took we'd already put the tarp down on the carpet and and
I'd already painted the walls blue and gray and then I had a friend of mine Vic Arnold
start to help me with the latticework. I already painted the boards white so he's just nailing
up boards that I pre-painted. Here's another photo iItook when we were further along in the process.
So glad I didn't do this part myself. Vic really did an amazing job. So, we finished the latticework.
I had to caulk it, I had to paint it and then we had to start painting the trim. So I happened to
catch a video clip here of when I was painting the closet doors. I had to put four coats on the doors
in order to get them to look white. So what you're looking here is just the first coat. So
we got the room all finished. We pulled up the tarp off the floor and even got the artwork hanging on
this thing. But you'll notice in this video clip I had different art there. I had that frame perfectly
sized for the seven-piece art I just loved it but my team didn't like it. They didn't like it. So, you
see below I got another art piece. I just the colors worked better according to what my team
was looking for and it actually fit perfectly. So as you can see here you know it fits within the
the frame. Now my goal with painting this room is so that we can use different
angles. So this is actually what you see if you look over this direction
and if you're over in that corner facing this way this is what you see and then I wish I could see
I did these myself. But I hired a professional to come and install these window shutters.
So they match a lot better. Okay, here is the new home we found for this seven-piece artwork.
So as you've seen, I'm turning lots of different bedrooms into completely different filming sets.
Each with multiple different angles and why do we do that? What are the
advantages of doing that? The simplest answer right off the bat is variety.
It's nice to have variety and I actually love a multi-location strategy. You'll notice
that the format of my episodes I film in so many different locations from the beach to this
forest of trees to different rooms in my studio house. We film a lot. Oftentimes we're
filming with two clients at the same time. So it just allows us to have a lot of variety to
create a really good experience for our clients and mixing it up all the time and when we're
filming 23 clients that we need to film 20 episodes a month. Yea,h we're filming non-stop.
And then ingredient number five is quite a big requirement. You have to launch
five episodes per week. We found that with that much frequency over an extended period of time
you'll build this relationship I guess with the youtube algorithm. Where there's trust.
They know what to expect and you've got enough of a foundation that Youtube will really start to
promote you. So, this strategy really lays a solid foundation of search in the first several months
and when you look at the analytics you'll see that search is is where most of your traffic is coming
from. Search traffic continues to incrementally go up but by percentage you're starting to get
more of that promotion traffic we usually call that suggested or browse. So, many people are
surprised when they hear how many episodes we film every month. We launch five episodes a week.
Well, I want to talk about it from a different perspective because there's a huge huge advantage
to high quantity on Youtube. See, going viral or getting that suggested traffic or that spike
that we talk about it's actually really hard and it's really rare. It's so unpredictable. You just
test and you tweak and it's so hard it's fleeting for so many people. But what is predictable is the
search strategy that I talk about. So that's why we talk about search and answering these questions.
But if you follow that strategy and you do high volume you do quantity. You've
got episode after episode... Then you know that you're you're targeting
the right audience. You know that you're generating leads. You know that you're profitable
without relying on it going viral. Without it relying on that suggested traffic. But when you
put hundreds of these episodes out there chances are one of them is going to spike and take off and
then you can learn from it and make it happen again and so you can make that transition into
your channel. So it's just so smart to start your channel this way. Because you start out profitable.
You're building your audience and then when you do have a spike you can grow from there.
So my family really enjoyed the state capitol we learned a lot of history and what goes on
there. It was a neat experience to be able to see that. Now, I wanted to show you this statue of
Brigham Young. I've actually been studying his life recently and I'm really impressed.
I actually have a lot of pioneer ancestors that traveled across the plains with Brigham
Young and so it's really cool to kind of piece all these things together. There are a lot of
movies filmed in Utah lots of diverse landscapes and whatnot and this display case kind of
highlights some of those and when I zoomed in one of the director's chairs has my name on it.
Now I don't want to talk a lot about bookkeeping but for years I used QuickBooks. Everybody
uses QuickBooks, QuickBooks online or whatever. It is really complicated. It's really cumbersome
and there's a lot of challenges that I've had over the years. So for the past year or so
I've switched to you need a budget YNAB. I think it's ynab.com.
That's all I'm gonna say this isn't sponsored by you need a budget but I am very happy. It's so
simple and it's helping me do my bookkeeping a lot better. So this has become one of our
favorite rooms to film in but there's a little bit of an echo like if you clap. So I've got
these felt panels and I'm putting them on the seat. Let me show you where we're going.
So many of you look at all the things that I'm doing in my business and you think, "Wow, I should be
doing all those things too. If I want my business to be successful. I need to do those things but the
reality is I'm approaching 12 years in my business and so a lot of the things that you see me do
you should not be doing in the beginning. So, again, just focus on making sales talk to customers
even before you buy your domain name or set up your business entity.
See that you have a valid business idea first start making sales so but when you make a sale
then you can create the product to fulfill on it or then you can set up the business entity or then
you can solve this or that because you need to fulfill on that. But you've got revenue coming in.