it's 611 now and companies they spent
more than five million dollars for 30
seconds of air time during last night's
Super Bowl kristensen from access
advertisings back Within's again this
year to talk about some of those best
commercials that we saw last night there
really were some some pretty creative
ones that we did see let's start off
with one for I love this one
Amazon's Alexa take a look at this it's
cool right yeah I didn't know you guys
put a lexer in a microwave yeah we're
putting her a lot of stuff now but trust
me there are a lot that feels like what
next play my podcast caller I think
everybody could see their dog doing this
if they had some time
the cool thing about that ad is that
there's there's been a lot of talk about
fails with Alexa like people's that just
sort of saying things and suddenly
having them show up at the doorstep so
play into that that sort of weakness and
turning it into a strength was a lot of
fun as we talked about before it was
kind of a it was an interesting spot
timewise in the Super Bowl because this
long or not long game but but kind of
dull game with the the whole tie
thinking right around the time of the of
the big touchdown you have this
touchdown like Hail Mary ad that I
thought was really fun you can't go
wrong with Harrison Ford talking to a
tiny dog it's so true okay check out
this next one for the Kia tele ride
[Music]
we're not famous there are no stars in
the sidewalk for us no statues in our
honor we're just a small Georgia town of
completely mends the closest thing to a
world stage is 81 miles away in Atlanta
tonight why did you like this one and
see I may be in the minority on this one
but that to me was like five seconds of
just looking at that kid's face that's
really brave and an ad and then using
the voice-over that that is not only
unacceptable
you know unfamous and telling this
unfamous story for some reason that
really stuck with me and the in one of
the things as a creative you look for is
good copywriting the things he said I
thought were just obviously he didn't
come up with him or maybe he did I don't
know but that but felt real coming out
of his voice and it was just an
interesting mix for me and so I don't
know if it connected with everybody but
it sure connected with me so I'm gonna
go out and buy one of those those tell
your eyes right now as soon as we're
done and I can tell you for somebody who
grew up in the country you know you can
kind of see where he's coming from being
that kid living on the outside in that
small town I just wear a lot of us come
from I just love the idea of we're going
to make incredible things and coming
from from a kid's voice it was very
hopeful very very it was very moving
absolutely okay if you're eating your
breakfast you may want to look away from
this next to a second very disgusting
add from it mobile take a look at this
airless with twenty bucks a month that's
not right
it's right out right now chunky style
milk that's not right
I choose chunky style milk because it
has the wholesome chunks brewing kids
need unlike smooth style milk
hey guys I see some chunks for me that's
not right kind of like your wireless
bill well except it did connect and
we're talking about it so that's good
there's always one there's always the
what was it the puppy baby thank you Wow
very memorable we'll be talking next
year about the the chunky milk but but
you know an interesting also because it
had an ad within an ad that's always fun
so it was another one of those you think
it's going to be this it's that and and
you know I don't know if I'm gonna sign
up for mobile immediately but I wouldn't
probably think about it the next few
days well people remember what company
that ad is for or where they just
remember the chunky milk part that's the
test and you never you never really know
going into it it's all Minh I can't tell
you the number of times I've said wow I
really like that ad buy an animal but
that one we did so it now it part of me
is like was it Mindy Chuckie I don't
know okay the last one Bud Light
did you know Coors Light is made with
barley water and hop extract and corn
syrup next and Bud Light is made with
barley rice water hopes I know of corn
syrup that was a was interesting because
they really sort of connected with the
whole not made with corn syrup thing
they had a bunch of different ads that
really hit that really hard but then
they also had the surprise ad where it
suddenly turned into Game of Thrones we
sort of said we're doing that's an evil
thing and then the HBO sort of took over
that was kind of cool too okay head over
to the WSL s10 facebook page we have a
post up tell us what your favorite
commercial was we want to hear from you
we know you've got lots of different
ideas out there there was one with the
Backstreet Boys lots of ones that we
didn't get a chance to talk about Chris
thank you so much for being with us my
pleasure thank you for having me