Would you like to know how to optimize your YouTube videos for SEO? Now, this is
a really good strategy. It's been my focus for many, many years. I've got the
perfect strategy and I'm going to teach it to you. I actually figured this out by
accident. So, let me tell you a little story to set the picture and then I'll
teach you exactly what you do, okay? I used to own a web design company. And
then I started offering searching and optimization for those websites. And it
worked in order to get their websites to rank on Google, we would create a page. On
the page, we would put a how-to video. So, I create a how-to video, it would be on
YouTube and I would display that YouTube video on the page. We would transcribe
the video and put it below. Just put the written text below. We'd format it so it
looked nice. We then create an infographic. We put that infographic on
Pinterest and then display it on the page linking back to Pinterest. We would
then do article marketing and have articles that would link back to this
page using those keywords. We would do different types of link building from
blogs and other reliable websites linked back to this site. We did a lot of things
to get this web page to rank. And then I discovered something. I discovered that
this whole page that we created, this SEO page, the YouTube video itself on YouTube
was getting 50 times more views on traffic than the entire SEO page that
was ranking on top of Google. Now, being the master of efficiency that I am, when
I saw that, it just switched something in my brain. And I saw, "You know what? Why
don't I just focus on creating this type of YouTube video and not jump through
all the extra hoops to create all of this. When this is getting me way better
results. 50 times the results." And so, that's what I did. Now, let's dive in how
you optimize videos for SEO. Okay? Here's one big problem. If you've already
filmed a bunch of video content and you want to go in and optimize it, the only
thing that you can do that will have any impact
is to improve the title. If you improve the title, that can that has the
potential of making your video perform better. But here's the challenge. The best
way to get your videos to rank on day one on YouTube is to find the questions
that people are asking. So, if you do keyword research first, find the
questions that people are asking, then you make one of those questions the
title of your video and you film after you already know that, right? You already
know what the question is so then you make a video to answer that question.
That's the big secret that everyone is missing. Seriously.
Keyword research before filming. It's that simple.
And again, everyone is missing it. If your video isn't ranking on YouTube, it's
because you didn't do keyword research first or if you did keyword research
first, you're going after way too competitive phrases. You need to go after
the very, very specific questions that people are asking. Now, I have a video
that I've made right there called my tree analogy video. And in that video, I
teach you how to do keyword research the right way so that you can find these
questions that people are asking. That's the title of your video and then you
film. Because right now, all around the world, people are asking questions that
you have the answer for. They should be watching you. But now they're finding
somebody else because they don't know that you exist. So, what about the
description? What about the keyword tag? Okay, what about other things that you
can do to SEO? Or to optimize your video? Here's the... Here's the awesome reality:
YouTube does this all automatically. I mean yeah you can put keywords in the
keyword tag. But YouTube says that they ignore that now. What they do is they
automatically transcribe your video. So, whatever you talk about in your video,
YouTube knows what your video is really about. And if your title matches what
you've talked about, then YouTube will rank it for that. So, the sad reality is
and I have a lot of clients that have come to me with this question. They say,
"You know what? I've got thousands of videos archived. I've just got this whole
external hard drive full of videos. What can we do with it on YouTube? How could
we do SEO on this content? Put it out there and make millions. The sad reality
is is that valuable content, maybe you could package
it into a course and sell it. Maybe you could create some type of a series in a
membership site or something like that because it is valuable content. But you
didn't do a keyword research first. And so when you post that on YouTube, if you
don't already have a tribe, no one's going to see it. In the beginning, when you
have no tribe, no following, you post a video, it just sits there. No one sees it.
You've got to have a strategy of pulling in traffic. Well, if you start with
keyword research and you find a question... Let me just give you an example, if I
made a video teaching you about a sore throat remedy, I could post that video to
YouTube. Sore throat remedy. "Nate's sore throat remedy." And it would sit there and
it wouldn't get views. But if I did keyword research first and I found that
a real specific question that people are asking is "How to get rid of strep throat
without antibiotics." That is so specific. So specific. It got nine words long. It
has consistent search volume every month. And it's got low competition. This is a
real example. We did this, okay? A client of mine. So, we filmed a video answering
that question. We posted that video on YouTube and yep, it's getting traffic
still to this day. That's how you optimize your videos. You do keyword
research before filming. I hope you enjoyed this video. Be sure to subscribe.
And I have a secret. When you hit that subscribe button, you'll notice a little
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right next to it and I'll see you tomorrow.