Have you been thinking of setting up memberships on your YouTube channel? It's a way of getting
regular income, building a community, getting the support of people. I'm going to show you
in this video—how to set them up. And you only need 1000 subscribers but there are some other
conditions as well, so have a look. Now, I'm actually not going to set up memberships myself
and I'll tell you why. But the idea of a membership is that you
have people who get exclusive access—exclusive content—exclusive badges and emojis and so on;
that support you with a monthly charge. So, here's where to do it. First of all,
you need to have at least a thousand subscribers. Now, memberships used to be only available
if you had 30,000 subscribers...unless you were a gaming channel which only needed 1000. But if you
are part of the YouTube Partner Program, you have ads turned on, for example, on your channel (like
I do), then video advertising, then you may be eligible for memberships. So, here's how we do it.
So we're going to Monetization and Memberships and this one says “data suggests promotion and perks
be necessary to convert your viewers into members” because I've only got, I've got a very, very low
number of viewers are actually subscribers. So, that means that I'm really not generating that
subscriber loyalty which is a natural lead on to memberships. I'll just show you where you can see
how many views you're getting from subscribers. You're going to view the data here. 99% of my
viewers never subscribe, so I don't have a lot of subscriber loyalty here to make it worth my while.
Nevertheless, let's jump into how to set it all up.
I would recommend that you follow the Introduction to memberships. You do the short course
which will show you sample channels that have got really about a million subscribers and
how they use memberships. Now set up your memberships offer. So, go into here
and you can have one, two, three, up to five levels. They do recommend that you
have more than one. I'm going to give this level a name—let's say that I'm going to do
a YouTube Starter membership. So that's for people who are just beginning on YouTube. Now,
the prices are in Australian dollars, which is a bit unusual for me because most of my audience
are actually in the US but $2.99 Australian so that will get converted to the local price in
the US. That would be below $2 in the US, at the current exchange rates. You can adjust the price
for members in different countries, for different regions. Now, to go ahead and create the perk,
there are perks. So these are the bonuses that people get: behind the scenes videos.
So, that's if you're out and about and sharing some raw footage. Early access to new videos. You
can see why an entertainment channel or a vlog or a blog channel might like to do this. Shout
outs in videos. Once again, this is the community aspect. Rough cuts, exclusive members-only video.
So this would be something that would make a lot of sense for my audience. Let's see. And so
then you would put in a description there. Okay, so I've got a description here: “Once a month we
dive into the analytics so we can get your channel growing”, so that people know where to focus.
So, that is the way to add a perk. I'm just going to go Save draft. I'm not going to submit it for
review. They are recommending that you have at least two levels, so I'm going to say YouTube
Growth. This one would be a medium price. So, once again we go I'll just go for one of the
popular prices here. So, this one means that they will also already get access
to the YouTube Starter pack so they may also get templates and scripts for growing the channel. And
so, this one, I'm going to be putting in templates and scripts for growing
your channel. I might even actually add another perk for that. I'm just going to go Create perk,
and I'm going to add another perk here which could be wallpapers, photos. I don't do any
of this stuff. Connecting on social media. Access to members-only live stream. Okay,
so so that's another perk that they're going to get. So this is a q and a about your channel.
Okay I'm going to call that live q & a.
Should be fairly obvious. And so that's all good. And I'm going to go “Create perk” there. And now,
the third level I'm just going to delete this level if I can, which I can.
Now a couple of things to note is that if you add a level, you need to be
really sure about your price that because if you change the level
you can go and create a new level but then anybody who's on the existing level that you delete,
they actually get a refund of the previous month's contribution...the membership price. So we hit
Save there and I'll cancel that for the moment but I've now got this draft memberships offer
and I may go back and edit that. You can include other things like badges and emojis and things
like that. And then, of course, you want to go ahead and announce your memberships and then
create something welcoming for the new members. So, that's pretty much it. How to go about
setting up the memberships. Now I would note that, apart from the fact that my subscriber
count is not at least 25% of my views, I'm also not getting Supers when I do a live stream
and I ask for super chat and stickers. Nobody does. Nobody joins. So, if I did have
a live stream with a lot of super chats, a lot of those donations coming through,
then that would work with it with a bigger audience, and that would be a better signal,
a better indication that memberships are a real thing, especially around the whole
loyalty to to the channel and loyalty to the to the community themselves.