- Hello and welcome back to Apple Park
for our first event of 2021.
- This is AirTag.
AirTag is designed to track items, not people,
so we included safety features
to discourage unwanted tracking
like unwanted tag detection, rotating identifiers,
and audible alerts from unknown tags.
AirTag is just $29 and because you likely have
more than one important item in your life,
a four-pack is just $99.
Orders start this Friday
and AirTag will be available April 30th.
- Let's talk about Apple TV.
Apple TV brings you the very best cinematic experience,
giving you access to the world's leading video services.
This starts with Apple TV+ and its lineup
of critically acclaimed and award-winning Apple originals.
Ted Lasso was one of my favorites.
- And with the A12 bionic,
the new Apple TV 4K can now play HDR in high frame rate.
This allows video to play more smoothly
and appear more lifelike than ever before.
With our new color balance feature,
Apple TV will work with your iPhone
and its advanced sensors to improve
your TV's picture quality.
Your iPhone uses its camera and proximity sensor
to guide you to an on-screen target.
Color measurements start automatically.
Apple TV uses the light sensor in your iPhone
to compare your TV's color balance
to the industry standard specifications
used by cinematographers worldwide.
Using this data, Apple TV will then automatically tailor
its video output to compensate for any inaccuracies
in your TV's picture settings.
So you'll now see much more accurate color
without you ever having to adjust your TV.
The results can be dramatic, with more natural colors
and improved contrast, making your TV look better than ever.
The way you interact with Apple TV is with the Siri remote.
So, this year we completely redesigned it
with new functionality and controls.
It starts with a new one-piece aluminum design
that fits perfectly in your hand.
And with contrast and controls,
you can easily find and hit just the button you want.
We also have a brand new click pad
with five-way navigation for better accuracy
and the entire click pad is touch enabled,
preserving the fast directional swipes users love.
And we did something pretty cool with the outer ring.
We've given it a new circular gesture
that turns it into a jaw control.
Perfect for finding just the scene you're looking for.
It now has a power button that controls your TV's power
and another for mute.
And we've moved the Siri button to the side,
just like on your iPhone.
It'll be available for $179 with 32 gigabytes
or $199 with double the storage capacity.
You can order them on April 30th
and they'll be available in the second half of May.
- Say hello to the new iMac.
Yeah, it's really that thin.
It has a 4.5K retina display, a 1080P camera,
and whether you're talking to one person or a hundred,
the mic's always focused on your voice.
Six speakers and Dolby Atmos
means everything you do sounds great.
Matching keyboard and mouse, and wireless touch ID.
Boom, boom, boom.
Oh, wait, I forgot.
It comes in seven colors.
- The all-new, completely redesigned iMac
with a spectrum of vibrant colors
so you can choose the one that fits your own personal style,
with a single sheet of glass covering the entire surface.
Now, with a system on a chip architecture of M1,
these are all consolidated into this
much smaller logic board. And because M1
is far more power efficient,
the bulky thermal system is replaced by just two small fans.
In fact, for typical use, iMac stays under 10 decibels
which is barely audible to the human ear.
Next, iMac has always been about its best-in-class display.
So on the new iMac,
we made the display an expansive 24 inches.
By narrowing the borders,
we fit the significantly bigger display
in a design that's only slightly larger
than the 21 and a half inch iMac.
And it has nearly 11.3 million pixels
and has 4.5K retina display.
It also has true tone,
which automatically adjusts the color temperature
as your environment changes
for a more natural viewing experience.
- iMac now has a 1080P FaceTime HD camera
which doubles the resolution for much higher quality video.
And with a larger sensor,
the camera performs great in low light.
It works with M1's neural engine
to make more intelligent exposure
and white balance adjustments,
so your lighting is always just right.
It utilizes advanced noise reduction algorithms
to bring a new level of clarity to your video.
And it uses tone mapping to deliver enhanced dynamic range,
bringing more detail to bright highlights and dark shadows.
And to complement the camera,
we gave iMac a studio quality three mic array.
The mics are engineered to reduce feedback
from the rest of the system
so conversations flow more naturally
and you'll interrupt each other less.
And beamforming allows these mics to better ignore
background noise and focus on your voice
which means you'll come through loud and clear
on video calls or when recording an audio track.
Now, while iMac needed to have big sound,
it also had to deliver accurate sound.
So, we gave it two pairs of force-canceling woofers
that produce an incredible bass response
while reducing unintended vibrations
from that increased power.
And we balanced each set with a high-performance tweeter.
The result is a six speaker system
that produces a massive sound stage
with strong articulate bass
and crystal clear mids and highs.
- It has up to four USB-C ports
including two Thunderbolt ports
for super fast data transfer,
and support for up to a 6K display like the Pro Display XDR.
And we created a new power connector
that attaches magnetically,
so it's quick and easy to connect.
It has a two meter, color match woven cable
that leads to a small power adapter
which can be placed on the floor behind your desk.
And for ethernet, check out this cool innovation.
It connects to the adapter and runs through the power cable
to keep your desktop less cluttered.
It starts at just $1,299 in four colors
and at $1,499 iMac comes in seven colors
with these additional features.
You can order the new iMac starting April 30th
and it will be available in the second half of May.
- The M1 chip is not just in the Mac,
it's now in the iPad Pro.
This iPad Pro now delivers
up to 75 times faster CPU performance.
The graphics of this new iPad Pro
is now over 1,500 times faster,
and now, support for the latest PlayStation or Xbox
game controllers, with haptics,
makes playing games on iPad Pro insanely fun.
With up to two times faster storage,
a new 2 terabyte configuration,
we're adding Thunderbolt, with USB4 support as well.
Not only is there four times more bandwidth
for wired connections up to 40 gigabits per second,
Thunderbolt also opens up a massive ecosystem
of high performance accessories, like, super fast storage,
external displays like the Pro Display XDR
now at its full 6K resolution.
We've added 5G to iPad Pro.
In the US, iPad Pro also supports millimeter wave,
the high frequency version of 5G.
And with this model,
iPad Pro can reach up to four gigabits per second
peak download speeds in ideal conditions.
- On the front, the true depth camera instantly and securely
unlocks iPad with Face ID and takes portrait selfies
which look amazing on that large display.
It features a new 12 megapixel sensor
with 122 degree field of view,
which enables something really cool: Center Stage.
Center Stage uses the new ultra wide camera,
and machine learning, to recognize
and keep you in the center of the view.
What's amazing is as you move around,
it automatically pans to keep you in the shot.
And that's not all. When others join in,
it recognizes them too and zooms out
to fit everyone into the view.
- This is the new Liquid Retina XDR display,
and it delivers a thousand nits of full screen brightness,
a breathtaking 1,600 nits of peak brightness,
and a phenomenal one million to one contrast ratio,
just like Pro Display XDR.
- To achieve way higher brightness,
we used an array of LEDs across the entire back
of the display, similar to the Pro Display XDR.
In fact, there are over 10,000 LEDs
that deliver XDR level brightness
on that stunning 12.9 inch display.
That's a massive increase over the 72 LEDs
that were in the previous iPad Pro.
- The 11 inch iPad Pro still starts at just $799
and the 12.9 inch model adds the stunning
Liquid Retina XDR display for just $1,099.
You can order iPad Pro starting April 30th
and it will be available in the second half of May.
- Thank you for being with us today.
We look forward to seeing you again soon. Have a great day.