- Yo, what's up?
Max here!
Today we're in Vienna, Austria on a little vacation
and in this video we'll be talking about marketing tricks
for online coaches, online service providers
and online consultants.
So you know, over the last couple of years
of me building my own online business,
traveling the world and just realizing more and more things,
on how to create a better connection
and also how to make more money
with the existing business, I realized a couple things.
A couple little tricks that I wanna share
with you right now.
So if you wanna build a successful online business,
if you want to have people trust you, relate to you,
follow your advice, but also at the same time,
obviously, make more money in the process,
then this video is for you.
That being said, let's start!
Have you ever wondered whether there is more
to life than a boring , dead end, nine-to-five job?
Have you ever dreamed about breaking free?
You know, traveling the world,
making good money and just enjoying life?
No more office dress code, no morning commute, no boss!
This channel is for you.
So here's to your freedom!
(thundering)
And, the first thing is really important right off the bat!
You gotta understand that all the tools
for marketing that are out there,
you know, Chatbox, webinars,
social media content, YouTube, Instagram,
all this is completely useless unless you adhere
to that first point.
Write that first point down.
Get to know your target audience!
Now, you've heard me say this before
if you've watched any of my other videos
but it bears worth repeating.
Get to know your target audience because, you know,
nowadays, we have all these technical features out there
that we can use, all these tools that are great!
But, the end of the day, people focus on only those.
They're like, "But I need to get the chatbot
and I need to get the funnel up,
and the converting sales page," et cetera.
They're just focusing on the technicality of that
but all this is completely useless
unless you know how to use it
and how do you know how to use it?
By getting to know the people
that are suppose to consume that,
getting to know the people to which
you are going to target that, okay?
Imagine it like this:
All these nice marketing tools, YouTube, Instagram,
funnels, whatever it is, it's like a sword.
You can have the best sword, you can have a katana sword,
a handmade samurai sword,
it doesn't do anything to you
unless you know how to hold it,
unless you know how to strike,
unless you know how to defend, all right?
And, that knowledge, for marketing,
is getting to know your target audience.
You need to know, what is the one thing
I can fix for someone?
The one problem, I can solve for someone?
And, then obviously, you need to ask yourself,
who is that someone that I can help?
Where are they?
Where are they hangin' out online?
What are they thinkin'?
What words are they using?
Why do they have that problem?
What things have they tried to fix the problem
but couldn't overcome it yet?
Get to know your target audience and only then,
all the nice marketing tools that are out,
at your disposal will actually help you.
Which basically, leads me to the second point
and that is listen to your target audience
but I wanna go a little deeper into that.
What you gotta understand is
people literally tell you what they want.
They will literally tell you how they want you
to sell to them but you only gotta listen.
The problem is that I see a lot
in marketers or content creators,
they create the type of stuff,
they create the type of product
that they think is a good choice.
And, then they're very romantic about that.
They're like, "I created the perfect product
that really helps people," et cetera,
and then they're blind towards the signs.
You know, maybe the product isn't selling
or people are not getting results in the product,
people are not enjoying the coaching,
people are not actually executing
the coaching advice, right?
What happens is the people that create this,
they're like, "But it works and I know it works
and I believe in my program," right?
But if the market doesn't dig it,
if you're positioning yourself wrong,
if you're marketing it the wrong way,
meaning, you're not makin' sales, then it's bad!
It's a bad damn product!
It's black on white, you see the numbers
and numbers don't lie!
And, then people come up with all kinds of excuses of,
you know, like, "I'm gonna stick
to what I believe is true, you know!
I'm gonna keep it real and all these things!"
But yo, program's not selling, it's not selling, and (beep)!
Okay?
I'm sorry to tell you that.
And, then you need to change your plans.
The market doesn't lie!
Listen to your target audience!
They will tell you exactly what they want!
And, I've realized that over and over again,
with all coaching programs that I've created,
with every single piece of content,
even in my first business, the dating advice business,
the reason why I overcame all these obstacles,
the reason why I was able to generate so much income
and also build a great movement
is because I goddamn listened!
I didn't give two damns in what I thought
was good content and what I thought people needed.
'Cause every time I thought I knew what people needed
I would get a metaphorical slap in my face.
And, I knew, hey, people actually need and want
something completely different.
So I listened.
I created the content that people were diggin'!
I looked at the signs and I created the type
of programs where I knew,
this is something that people want,
this is something that people demand,
this is something that people will
be able and willing to pay a lot of money for!
Really is that simple!
And, similarly to that, is a big mistake
that I see most the people doing is
they're creating a product.
Don't create a goddamn product
before you even know what people want.
I get this so many times.
People DM me, people message me, they're like,
"I've been creating this program for three months
and I can't wait to sell it and it's gonna be great!"
So all they're doing is wasting their time
creating this product, wasting their resources,
maybe even investing money into creating the product,
and then like, praying to Odin, I guess,
that the program is gonna sell.
Or again, being delusional about it and saying,
"It's gonna sell!
It's gonna sell for sure!"
Forget creating a product unless
you've been very, very experienced and you're certain.
If you've been doing it for years already
and you've created other products
then maybe you can go ahead.
But you should never start with a product.
What you do instead is the following:
Offer one-on-one coaching.
It's one-on-one coaching, it's not a passive income
like a product that you bring out but who cares?
Give it a high price so you're motivated for that
and the cool thing is the following
about one-on-one coaching.
You're gonna start one-on-one coaching
and in the process of having your first one-on-one client,
you will learn a lot about the coaching process itself.
You will learn a lot about the pitfalls that the client has,
the mindset mistakes that the client makes, et cetera.
Then you get a second one-on-one client,
a third one-on-one client.
Now, what you're doing is, you're number one,
makin' a lot of money already which is great,
I guess, 'cause unless you hate money.
It's amazing!
Number two, you gather intel
about your exact target audience
because you're already having clients.
Gather intel as you're coaching them.
And, last but not least, you can still create a product
out of that one-on-one coaching, right?
So let's say you have three clients already
and you start seeing the patterns, right?
You start seeing the matrix.
You're like, "Okay, so most of these clients are struggling
with this and they're having mindset problems
that come up in week three,"
et cetera, et cetera.
So what do you do?
You create videos for that, right?
'Cause you don't wanna repeat yourself.
You create videos for that and slowly but steadily
your video catalog grows and you're literally
creating your product, knowing exactly that it helps
your target audience because your target audience
basically tells you what they need
while at the same time getting paid,
while at the same time making real progress.
That is what I mean by listen to your target audience.
Now the third point is marketing BS
that you don't need in the beginning.
It kind of fits to what I said in the beginning.
What you gotta understand is
that you don't need a funnel to start.
You don't need a website to start either.
Most of the clients in my Freedom Business
Mentoring program,
they're able to generate four-figures,
sometimes even five-figures a month already,
without even having a website,
without having a social media brand, without any of that.
We could literally show some testimonials right now.
So these people are complete nobodies.
They don't have no degree in coaching.
They don't have no big social media following whatsoever.
All they know is, they know how to generate leads manually.
So why do I basically compare generating leads manually
with the other extreme of having an automated sales funnel?
Similar problem, people try to create
an automated sales funnel and then they're wondering,
"why do people not sign up?
Why do people not enter their email?
Why do people not read the stuff
that I sent them or the videos?"
They're, "Why do people not buy?"
It's because they don't even know how
to generate leads manually.
They don't even know how to reach out
to someone via DM, via email,
via, you know, forum post, whatsoever.
And, then get that person on the phone
and then sell them on that.
If you don't know how to do that,
no funnel in the world will help you either
because the funnel is basically just an automated version
of what you do manually.
And, if you cannot learn,
if you don't understand how to generate a lead manually,
no funnel in the world will do that for you, okay?
Similar to creating a big brand.
I always say it like this, "Look, money first, then brand."
Again, some people reach out to me and they say,
"You know, I've been creating my brand
and I've been creating YouTube videos
for months now or a year now,
and it's time for me to monetize that."
I'm like, "Dude, you've been wasting all your time
creating content, which is, of course,
it's great that you're creating content,
it's great that you have something to say,
but at the same time, you don't even know what people want.
You don't know how to target it to people."
Make money first then you can always focus on brand.
How easy is it for you to, you know,
go on a vacation in Vienna while you're already
making money and creatin' content like that?
How cool is it for you to already makin' money,
bankin' in the cash, cashing in all the money
and now you say,
"You know what, in all my spare time that I have now
because I don't have to work a nine-to-five no more,
now I create content."
And, it's the same thing here.
You can create content that is specifically targeted
to your potential clients
because you understand already, what sells.
What do they need?
What type of programs do they need?
Because I know the exact problems that they're having
and I know how to fix them, right?
Money first then brand.
Get to know your target audience.
And, last but not least,
what I wanna say here is the following,
and this one is a piece of advice
that you probably gonna enjoy a lot.
Don't reinvent the wheel, okay?
Some people think they need to be the next Zuckerberg
and, "But I wanna do, you know, fitness coaching
but there's already so many people out there
who are doing this and I don't know
if I have something new and something
that is completely out of the ordinary."
Look, you don't have to have new stuff.
You don't have to reinvent the wheel.
You don't have to revolutionize anything.
If you can revolutionize, hell yeah, by all means,
that's great but there's absolutely no necessity for that.
I always compare that with my first dating advice business.
I didn't revolutionize (beep)!
I didn't create any new content.
All I did was putting my own twist on it.
All I did was caring a little more
about my potential clients than the other guy.
All I did was caring a little more
about my craft than the other guy.
That's it!
I didn't reinvent anything.
I wasn't the next Zuckerberg or whatever.
I wasn't pioneering anything.
I just did the basics better than anybody else.
It really is that simple.
I had great mentors that helped me
execute the basics properly.
I had great mentors that helped me understand
the importance of following a certain structure.
I had great mentors that I could ask for feedback,
so they could give me that feedback back,
so I could readjust right away.
That's it!
It was really that simple.
You don't need to reinvent anything.
Now, that being said, I hope I could give you
a little bit more insight of what it actually means
to master the basics of market,
because all the other fancy marketing BS, you don't need!
You can have it later on, by all means,
when you're already making good money.
But to start, you just need the basics.
Now, when you say you're ready to get started,
when you say you're ready to start earning money
as an online coach, online service provider,
or online consultant, then I got something pretty cool
because you can literally jump on a free consultation call,
either with me personally or with an expert from my team.
On that consultation call
we'll be working hand in hand together.
We'll be developing a structure for you
to get out of the 9/5 hamster wheel
and start creating your own
successful online business and that's really, really cool!
All you have to do, to jump on that free call
is click on that link in the description
or the link that appears somewhere right now.
That link brings you to a page.
Read what's on that page.
It's really, really important information for you
and then at the bottom on that page,
you fill out the application
and you can book the exact date and time
you want us to call you.
We'll get you started!
Now, this is especially important
if you already have a skill that you wanna monetize,
you don't know quite yet how to monetize it yet,
or you wanna monetize it even better.
Book a call!
This is for you!
But also if you're not quite sure yet
what it is that you wanna do,
you can still give us a call
because we can analyze your strengths
and we can tell you exactly what type of business model,
what type of coaching, consulting, online business
fits the best for you.
So again, click that link down in the description below.
If the link still works it means we have spots open.
Nowadays, these spots fill up pretty fast, actually,
and I would hate for you to, you know, not get the call.
So click on that link, see if the link
still works and then, yeah!
Let's get you started!
Let's go crush it so you can be able to be free,
travel the world, do whatever you want,
be your own boss, while at the same time,
doing good things for your clients.
Much love!
Thank you so much for everything!
I'm gonna enjoy some Viennese ice cream now.
GG, talks too!
(engaging music)