MARTIN OMANDER: Hey, Laleh.
I love serverless computing and Cloud Run.
But does anyone else?
LALEH AKBARYNOOR: Yes, Martin.
I work with the organization every day
who use Cloud Run for business-critical workloads.
Let me tell you why they picked Cloud Run.
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MARTIN OMANDER: I'm so glad that you could join me
on the show today, Laleh.
What do you do for a living?
LALEH AKBARYNOOR: I'm a customer engineer based
in Google Stockholm office.
I help companies use Google Cloud.
MARTIN OMANDER: So you are really in the trenches,
helping customers put real-world workloads in the cloud.
LALEH AKBARYNOOR: Yes, that's a good way of putting it.
And many of them have used Google Cloud Run
to go serverless in the cloud.
MARTIN OMANDER: All right, so why do they pick Cloud Run?
LALEH AKBARYNOOR: I can provide some real customer examples.
They bring up these three things--
simplicity, developer productivity,
and cost-efficiency.
MARTIN OMANDER: Simplicity was item 1 on your list.
Now, I love simplicity.
But what do customers say about Cloud Run and simplicity?
LALEH AKBARYNOOR: I've heard from a team
at Einride, which is a Swedish tech company.
They provide freight transportation.
That is a digital, electric, and autonomous.
Think full-size, electric, autonomous trucks.
They told me that Cloud Run let them abstract away
cloud resource management, which gives them
higher utilization and a more efficient cloud system.
MARTIN OMANDER: Right.
If you're using Cloud Run, Google spins up and down
servers as needed to match your traffic.
LALEH AKBARYNOOR: Exactly.
They said that going serverless enabled
them to shift complexity away from developers.
MARTIN OMANDER: That's great because we developers have
enough to think about already.
[CHUCKLING]
LALEH AKBARYNOOR: I've also heard a team at Karma.
They said that Cloud Run streamlines
their infrastructure management.
This gives them more time to focus on important things,
like planning their expansion in the UK and France.
MARTIN OMANDER: And you told me, before we recorded this,
that Karma builds software for restaurants?
LALEH AKBARYNOOR: Yes, Karma software
lets restaurant guests order food, tip staff,
and pay for their meal in a way that
enables all these activities are climate compensated.
This frees up time for the staff so they can
offer better service to guests.
And if the restaurant has food left at the end of the day,
it can be sold at a discount, ensuring less food waste.
MARTIN OMANDER: All right, sounds good.
Item number 2 on your list was developer productivity.
What are customers saying about that?
LALEH AKBARYNOOR: Well, have you heard
of IKEA, Swedish furniture and home goods retailers?
MARTIN OMANDER: Of course.
I'm standing at an IKEA desk right now.
LALEH AKBARYNOOR: Using managed services, like Google Cloud
Run, IKEA retail has been able to adopt and grow in the cloud.
Because IKEA's culture is developer supportive,
the developer team was able to research and convince
the company that managed services in the cloud
was the way to go.
MARTIN OMANDER: I agree.
If you want to maximize developer productivity,
let Google worry about server maintenance.
LALEH AKBARYNOOR: Also, a global Swedish fashion retailer
is using Cloud Run to a large extent for the same reason.
The last item on my list was cost-efficiency.
MARTIN OMANDER: Yeah, I was a bit surprised by that, Laleh,
because some people say that serverless computing is
more expensive than managing your own servers.
LALEH AKBARYNOOR: Well, it depends.
The team at Einride mentioned that when they shut down
their Kubernetes cluster and migrated to Cloud Run,
they got a concerned phone call from their reseller.
The reseller had noticed that Einride's total cloud
spend had dropped dramatically.
MARTIN OMANDER: Well, I guess it depends
on what your workload is.
If your workload is scientific computing,
your server CPU may be running at 80% utilization 24/7.
But many companies don't have workloads
that keep their servers that busy all the time.
LALEH AKBARYNOOR: Right.
Many workloads vary with the time of day
and the day of week.
Those workloads can be more affordable to run on Cloud Run
because it scales up and down with your load automatically.
It even scales down to zero, so you don't
pay if there is no traffic.
MARTIN OMANDER: Yeah, and Cloud Run
gives you the peace of mind that your system will scale up
to meet increased traffic, like on Black Friday.
LALEH AKBARYNOOR: Or if you are featured by TechCrunch.
MARTIN OMANDER: Yes, indeed.
And there's more to cost than just your cloud bill, right?
LALEH AKBARYNOOR: Yes, several customers I have talked with
say that the total cost of ownership
is lower with the Cloud Run.
That's because their developers can spend more time
on building new features and less time
on just keeping the system running.
MARTIN OMANDER: All right, Laleh,
thanks for sharing these customer quotes with us today.
LALEH AKBARYNOOR: When in doubt, listen to customers.
MARTIN OMANDER: Ah, those are wise words.
And thank you, everyone, for watching.
If you have questions about how organizations use Cloud Run,
please add them to the comments below.
Also, let us know if there are other serverless
topics you'd like to hear about in future episodes.
We read every single comment.
Until next time.
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