Ron DeSantis loves sticking his fingers where they don't belong.
And we're not just talking about pudding,
DeSantis has his dirty fingers all over senior entitlements.
Like cutting Medicare, slashing Social Security,
even raising our retirement age.
Tell Ron DeSantis to keep his pudding fingers off our money.
I can search and get this man a spoon.
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>> You can't unsee that.
So if you're not familiar with what that's referencing,
it was a month ago that news broke that DeSantis, according to two sources,
had once eaten chocolate pudding with three of his fingers.
He was asked about it and he issued a quasi denial,
telling Piers Morgan that he didn't recall ever doing so.
And if you're new to American politics,
if they use the word recall, they're lying to you.
He definitely did it.
If you had done that or not, you'd know.
If someone asked me,
have you ever eaten more than two boxes of pop tarts in a single sitting?
I wouldn't have to say that I don't recall for sure.
You know, you know.
What do you guys think about this?
>> I think that ad is devastating.
So there's two reasons why it's devastating.
He's going after DeSantis's position on Social Security and
Medicare, and those positions are deeply, deeply, deeply unpopular.
And, by the way, especially in Florida,
with a heavy senior citizen population, right?
And so that is savvy of trump's team to go populist, and
progressive against DeSantis, okay?
So trump is pretending to have the progressive position there.
He doesn't actually have it, but it's good politics.
Now, secondarily, there's two things that trigger the conservative mind the most.
This is borne out by studies, and we've covered it on the show before.
Number two is fear.
You would think that number one would be fear, no, number two is.
Number one is disgust.
If you trigger disgust for them, that's why Tucker Carlson and
trump are always talking about, immigrants are dirty.
It's disgusting.
Disgusting they always say, right?
So here in this ad, they make DeSantis look disgusting.
They know that that triggers the Right wing mind and goes, whoa,
I don't want DeSantis.
While DeSantis is sitting on his ass, seemingly in retirement in south beach or
something, Trump is bludgeoning him.
Now, it's totally working, we've covered the polls for you guys.
DeSantis was catching up before Trump started to kick his ass,
and now DeSantis is getting crushed.
Losing by 20, 30, 40 points in polls, okay?
But the second part is also really important, and
you probably won't hear on any other show.
Where the hell are the Democrats?
Why don't they do ads like this?
See, it's not that hard, it's not that hard at all.
But if a Democrat proposes ad, everybody in Washington would be like,
that's outrageous, that's low.
When they go low, we go high.
We make ads that no one cares about.
No, we don't hit them where it hurts, cuz then we might accidentally win.
Why don't you do this against DeSantis?
Did DeSantis just beat a so called Democrat by 20 points in Florida?
Why didn't he run the ad about DeSantis wanting to cut Social Security and
Medicare?
Cuz the Democrats are paid to lose.
Bunch of total and utter losers.
This is how you fight dirty, this is how you fight hard.
>> The pudding fingers nickname is going to be absolutely devastating.
If DeSantis even bothers to show up, throw his hat in the ring, run, and
make it to a debate, it's going to be crippling.
People loved meatball rum, but I think putting fingers is even more devastating.
I seriously think this is the best political ad I have ever seen,
it's definitely the most effective.
And to Cenk's point, Democrats would never do this type of ad.
They're scared of the repercussions, they don't wanna go low,
they wanna rise above it.
No, you wanna know why this ad works beyond pointing out
that Ron DeSantis is touching a third rail of politics?
People shared it because it's so absurd.
It got millions of free views today.
They didn't have to put any money behind it yet, and
it's already getting millions of views.
That is an effective ad.
And Democrats are just scared of doing that.
Go for a sensational, go a little low.
It's okay.
People clearly don't care if they still love Trump.
People don't care about norms and standards and
respectability in politics, they want sensational.
It's like wrestling.
Just give them what they want and they're going to react to it.
>> Yeah.
The caveat that I would add is, ideally,
as long as what you're saying is also accurate.
Which explicitly this is, but implicitly is not.
Let me break it down.
So, is he right to point out that Ron DeSantis has supported these cuts?
He has.
He voted in favor of symbolic Republican budget plans in the early 2010s that
would have cut benefits and raised the eligibility age for
both Social Security and Medicare to 70, which is just devastating.
But it also is implying that Trump doesn't want to do that stuff,
which is where the lie comes in.
They left that part out.
Each of Trump's White House budget proposals included cuts to Social Security
and Medicare programs.
So, not hypotheticals, he tried to do it when he was actually in power.
Asked by CNBC back in January 2020 if cuts to entitlements would be
something he'd consider for a second term, he said, at the right time,
we will take a look at that.
Asked directly about cuts to Medicare, he said, we're gonna look.
And he even said in 2020, that if we win, the payroll tax will be rescinded,
which ,I think it's important to point out, is how we pay for Social Security.
So, I have a feeling you might need to cut it a little bit if there was no money
going into it.
>> Jordan's point about how it's going to go viral and has gone viral and, look,
we're covering everybody's covering it, and
bringing in extra millions of dollars is such a great point.
And no Democratic consultant will make that point.
You know why?
Cuz they don't get paid on it.
Consultants get paid 15% for ad spends.
They don't get paid 15% of nothing when things go viral.
So, corruption is also killing the Democratic Party.
And now that we've shown you that disgusting ad three or
four times, I realized the last dirty trick embedded in that ad,
him licking those three fingers over and over again was very phallic.
And so, for Democrats, they might think, who cares?
But for Republicans, they're like [SOUND],
something instinctual is gonna kick in for them.
And they're gonna go, not DeSantis, not DeSantis, right?
So, Donald Trump, he knows how to bludgeon people.
You gotta give them that.