If you want to create a LinkedIn company page, then you are in the right place!
In this video, I'm going to walk you through step-by-step on how to create a LinkedIn company
page, how to grow your followers on that page, how to assign admins or remove people as an
admin from your company page, as well as how to create a custom logo and banner in a few
easy steps.
So for everything you need on how to create a LinkedIn company page, then keep watching
this video.
A few things we want to know before we dive into the tutorial on how to create the company
page, number one, you need to have a personal LinkedIn account.
You cannot just create a standalone company page that is not linked to an account.
You'll actually be creating it underneath your personal LinkedIn account, so keep that
in mind.
Your personal LinkedIn account must be at least seven days old, so if it is brand new,
you have to wait a few days first before you create this company page.
Also, you have to have some connections on your personal profile.
LinkedIn will not allow you to create a company page if you have zero or too few connections,
and last but not least, you have to have a company website and a company email in order
to create this page.
Now, with all of that in mind, let's dive straight into creating your company page.
Okay?
So let's begin creating our company page.
I'm going to be inside my LinkedIn profile.
I'm going to select in the top right hand corner work, scroll all the way down to the
bottom and select, create a company page.
It's gonna ask you what type of company page you want to create.
A company page, a showcase page, and an educational institution.
Select the one that best fits you.
In this case, we're gonna do the company page.
We are going to add all the details that are related to the company, so we're starting
off with the organization's name.
This automatically gives me a LinkedIn URL that is unique for my company page.
I can keep what they give me or I can further customize this if I like as well.
I'm going to input the website, the industry.
You want to select the industry that your company is held in, so in this case, I'm gonna
select professional training and coaching organization size, organization type.
This is also required.
And then I want to upload a logo.
So the recommended size or dimensions for this is 300 by 300.
If you already have a logo that is square, feel free to upload it.
Now, if you don't, however, I have a great resource or tool that you can use to create
that square logo, and it is canva.com.
In Canva, you can create free graphics, etc, and we're actually gonna use it twice when
creating our company page, both for the logo, as well as for the banner that's gonna sit
right at the top of our company page.
So in Canva, I can create a custom design.
I'm simply gonna head to the top right hand corner and select create a design, select
custom size, and then I can enter the dimensions that LinkedIn requires for my logo, which
is 300 by 300.
I could then select “create new design”, and now this is the exact square or dimensions
that LinkedIn is looking for.
I can either create a new logo if I like or upload my logo to Canva and insert it onto
this page, which I have done right here.
So I know that as soon as I download this and I click download, it is gonna give me,
uh, my logo in that direct, uh, correct dimensions.
So let's head back over to LinkedIn.
I've already downloaded mine.
I'm gonna select this click open.
And as you can see, it's uploaded my logo then I can add a tagline.
The tagline's going to sit directly under the company name.
You could insert one of course, that is relevant to your company.
If I could type, there you go.
And then you want to verify that you're the authorized representative of the company.
Then we can select “create page”.
Now that we have created our page, we are in super admin view.
There's a few more things that we want to do to ensure we have a great company page.
First thing I recommend is by adding this cover image or a banner, we are gonna use
canva.com again, it is free in order to get the right dimensions for the banner, because
this can sometimes be tricky.
So we can see the recommended size here is 1128 by 191.
So I'm gonna put this exact custom size into Canva, and then I'm gonna create my company
cover image or banner from there.
So let's go into Canva, we're gonna select the same place, create a design custom size
this time we want 1128 by 191 I can select create new design, and if I look on the left
hand side, I have various different templates that I can select and customize for my business.
So don't leave that blank.
Simply “create” while taking you a few minutes, I created a quick one for this new
company page.
I'm gonna download it and upload it to my, uh, new company page.
So I just selected the pencil in the top right.
Upload cover image, Click open.
It's already the perfect size.
So I don't need to adjust it.
Just click apply and it sits directly in my company page and the size is perfect.
So you want to make sure that you do that.
Let's see a few other things that I want to upload or to insert.
So what's nice about this is that LinkedIn gives you exactly what you still need, and
it tells you what you need to do to ensure that you have a fully functioning, fully-built
page.
So, first I want to add a description.
This is gonna tell people exactly what my company page is about.
You have about 2000 characters here, that's a lot of space so feel free to break this
out a lot more than I have done here.
Really give a good amount of information in the section.
You can click save.
It asked me if I wanted to share new changes in a post.
So if I, because I'm creating this rather in my personal page, I can create a post that's
gonna be directly in the company page, and I can even share it on my page if I like.
Location, I can add a location where I'm based out of, could just say United States.
Okay.
So it is requiring me to put an address here.
I'm just gonna make one up.
I do recommend adding a custom button, so this is when somebody visits your page, what
is gonna be that button that they see as a clear call to action.
So let's add the custom button.
You can either have something that says, visit your website, contact us, learn more, register
or sign up.
Choose one that fits your company best, so I could say contact us, maybe send that people
directly to a contact us page.
I can click save and don't wanna start a post to see it.
So I really want to encourage myself to create a post, and as you see, the more sections
of my profile, I fill out, uh, you could see this progress bar move further and further.
So it says three remaining to complete.
The next one I wanna do is hashtags.
I wanna add some hashtags that are relevant and what these hashtags do is you can see
and respond to training posts from the hashtag field.
So with this, I can add, maybe say career coaching or career coach.
And because I have this hashtag when different posts for this hashtag pop-up, I can then
reply to them through my company page.
So it is a good way to boost engagement with your company page as well.
And then from there, what another great, great, great thing that I highly recommend.
And this is a little bit newer, but it's an amazing way to grow the followers on your
page.
Cuz if I scroll here right now, I have zero followers, but what I can do is invite people
who are in my current network.
I can invite them to like my company page and LinkedIn actually gives you 100 credits
per month to invite people to your company page.
So let's select invite connections and you can see that I have a hundred credits available
and my credits refill on October 1st.
So again, LinkedIn, every month is gonna give you a hundred credits to invite people.
So I can just select all of the people that are in my, uh, contact list.
I can select a hundred people and then click invite and that is gonna send them a notification
to like my company page.
This is a great way to grow your company page, um, by doing that small thing.
But another thing that I can also do to boost engagement is by posting through my company
page.
So I can simply say start a post.
I can write a post here, upload a picture and post it using hashtags as well to gain
some exposure.
But that's also gonna allow me so that when somebody does come onto my, uh, company page,
I have engagements, I have posts there as well.
As a new company page, you definitely want to have a few posts on here already, so when
people do visit this new page, there is already some content on here.
One other thing I want to show you is you can view your company page as a member.
So right now I am in super admin view, that means I own this company page, I can see the
backend of my page, but if I want to see what another member might see when they come across
my page, I can select view as member.
And this is what my company page looks like when people come across it so I can adjust
and make edits.
And you can see, it says, you are viewing this page as a member.
So this is what people will see when they come onto my company page.
Um, and that's just a nice view to see as well.
One other thing I want to show you.
I think I said the two other things I wanna show you.
I can look at admin tools so I can invite connections, which I showed you how to do.
I can sponsor an update, post a free job, create an event or create a showcase page.
A showcase page is like a subpage of your main page.
So maybe you have a different extension of your business.
Uh, you can then create a showcase page, which is linked to the main company page, but it's
separate settings manage admins.
This is important.
So right now I'm the only admin or I have, I'm the only person that has a role in this
company page.
If I wanted to add additional admins or give somebody else access to this page, I can simply
select admin and I'm gonna search for members to assign roles o so I could select Tim Dodd,
that's my husband.
I could select him and then I could give different admin roles.
So I could say super admin.
He will have the ability to manage everything on the page.
Content admin, this is the person that could only manage content and then an analyst, this
role only views and exports analytics.
So you can assign people different roles based on, uh, the different access you want them
to have to your company page.
So this is something important that you want to have a look at as well.
And if ever you want to transfer ownership of this page, you would do that in this section
as well by giving somebody the super admin function.
And then you also have the option to deactivate a page.
If you like, I do hope that you found that tutorial helpful.
If you did, please give it a thumbs up.
It helps so much.
Make sure that you subscribe to my channel for more videos on LinkedIn.
I want you to watch this video next and I will see you very soon.
Bye for now.