TURNING TO TIKTOK TO
UNDERSTAND WHAT'S HAPPENING IN
UKRAINE. IT'S WHY THE WHITE
HOUSE INVITED 30 OF THE
PLATFORM'S BIGGEST STARS TO A
VIRTUAL BRIEFING TO ANSWER
THEIR QUESTIONS ABOUT THE
CONFLICT AND THE ROLE THE U.S.
IS PLAYING. JOINING US NOW ARE
2, 3, 8, A 10 DID THAT MEETING
JOULES PER PACK AND KHALIL
GREENE. GOOD MORNING TO BOTH
OF YOU. WE APPRECIATE YOU
BEING HERE. I'M REALLY EXCITED
TO GET TO ASK ABOUT THIS
BECAUSE IT'S IT'S JUST SO
INTERESTING. JEWELS AND GOING
START WITH YOU. AND I JUST
WANT TO KNOW ABOUT THE
BRIEFING. WHAT DID YOU HEAR
FROM THE WHITE HOUSE, FROM
OTHER TO TO THEIR GOAL HERE TO
MAKE SURE YOU ALL WALKED AWAY
WITH.
>> YES. SO THE SENIOR OFFICIAL
START OF THE SAME WAY THAT ALL
START OUT. THIS IS OBVIOUSLY A
GUT WRENCHING. TIME FOR
UKRAINIANS OR LOVED ONES AND
EVERYONE AROUND THE WORLD. WHO
SHE IS A SERVING AND WANTS THE
SITUATION TO DE-ESCALATE YES,
LEE WAS ACTUALLY A MAJOR KEY
WORD THROUGHOUT THE ENTIRE
IT'S CLEAR THAT THE U.S. IS
MAKING DECISIONS BASED OFF OF
THE DES INTEREST IN HAVING HAS
BECOME AN EXPANSIVE WAR AND
THEY'RE CONTINUOUSLY PROVIDING
AID TO UKRAINIANS OVER THE
PAST 2 WEEKS, THERE HAVE BEEN
OVER 250 MILLION DOLLARS IN
AID ECONOMIC MILITARY MILITARY
AS WELL AS HUMANITARIAN AID
AND I WILL CONTINUE JUST
HOPING TO AGAIN DE-ESCALATE
SITUATION. THEY WERE REALLY
PROMINENT ABOUT THAT. SO IT
SOUNDS LIKE KIND OF AN
OVERVIEW OF EXACTLY WHAT IT IS
THAT THE U.S. IS DOING SO NOW
KHALIL, LET ME BRING YOU IN
HERE. SO FIRST YOU'RE KNOWN.
>> AS THE GEN Z HISTORIAN. SO
WE'RE LIVING THROUGH QUITE AN
INTENSE PERIOD, OBVIOUSLY IN
HISTORY. SO TELL ME IT JUST
LAID OUT EXACTLY WHAT YOU ARE
TOLD IN TERMS OF WHAT THE U.S.
IS DOING NOW. WHAT DID THAT
MEAN? THEY WANT YOU ALL TO DO
WITH THAT AS TIKTOK CREATORS.
HOW WILL THIS WHITE HOUSE
BRIEFING IMPACT YOUR VIDEOS
AND HOW YOU TALK ABOUT THE
CRISIS IN UKRAINE ON YOUR
TIKTOK ACCOUNT.
>> YEAH. I THINK WE'RE
DEFINITELY DEFINITELY LIVING
IN A HISTORICAL MOMENT. THIS
IS THE FIRST TIME YOU CAN
WATCH THE WAR PLAY OUT ON YOUR
FOLLOWING. YOU CAN HEAR FROM
THE PEOPLE WHO ARE
EXPERIENCING THE WORST TODAY,
THEIR OWN DOCUMENTED STORIES
IN REAL TIME. AND I THINK THE
WHITE HOUSE WAS TAPPING INTO
THE FACT THAT A LOT OF PEOPLE
RIGHT NOW I'M GETTING ALL OF
THE INFORMATION ABOUT RAIN
FROM TIKTOK, ESPECIALLY PEOPLE
IN MY GENERATION. I THINK
THEIR GOAL IS FOR US TO TAKE
INFORMATION THAT THEY SHARE,
OF COURSE, TO OUR OWN FACT
CHECKING IN OUR OWN CRITICAL
THINKING AND THEN SHARE OUR
PERSPECTIVES WITH UP MILLIONS
OF AUDIENCES AUDIENCE MEMBERS
COLLECTIVELY THAT WE HAVE
ABOUT THE SITUATIONS THAT THEY
KNOW THAT THE INFORMATION
THEY'RE GETTING IS HONEST AND
VERIFY. SO WILL YOU DO THAT AS
YOU'RE CREATING NEW VIDEOS,
WILL YOU BE THINKING ABOUT
WHAT YOU LEARNED IN THAT
BRIEFING. YES, IMMEDIATELY
AFTER THE BRIEFING, I DRAFTED
A VIDEO AND ME RECAP OF THE
QUESTION THAT I WAS ABLE TO
ASK AS WELL AS SOME OF MY
THOUGHTS. BUT THE ANSWERS THAT
THE PRESS SECRETARY GAVE AND I
THINK I ALSO WAS ABLE TO TRAP
SO MANY MORE SCRIPTS THAT
MIGHT PUT OUT OVER THE NEXT
FEW DAYS ABOUT THE SITUATION
BASED ON WHAT WE'VE
EXPERIENCED INTERESTING. NOW.
JEWELS, YOU'VE SAID THAT
INITIATIVES LIKE THIS EMPOWER
CONTENT CREATORS.
>> TO CALL IT MISINFORMATION
ON TIKTOK. LET'S TAKE INTO
JUST HOW IMPORTANT THAT IS,
ESPECIALLY FOR OUR VIEWERS WHO
AREN'T ON TIKTOK WHO AREN'T IN
THE PLATFORM. EXPLAIN WHAT
CALLING OUT MISINFORMATION
LOOKS LIKE. EXPLAIN WHAT THAT
PLAYS OUT LIKE IN COMMENTS
SECTION, FOR EXAMPLE.
>> YES. SO I THINK SOMETHING
ALSO WANT TO MAKE CLEAR IN
THIS MEETING IS THAT SCENE AT
TIKTOK WAS A MEETING WITH THE
WHITE HOUSE IS A BIZARRE
HEADLINE. BUT IT WASN'T THE 18
YEAR-OLD TIKTOK OR IS IT THAT
WE'RE AT THIS MEETING. THE
MEDIAN AGE IS LIKELY 30 AND
WE'RE ALL WITHIN THE REALM OF
WHETHER WAS COMMENTARY
REPORTING ON CURRENT EVENTS OR
QUARTER. SO ALL CREATORS HERE
AT THIS MEETING ALREADY FELT
COMPELLED TO CALL
MISINFORMATION. BUT THE
INTERNET IS POWERFUL AND IT IS
OVERWHELMING. THERE'S AN
OVERWHELMING AMOUNT OF
INFORMATION ESPECIALLY ON
TIKTOK WHERE OVERNIGHT THAT
PIECE OF CONTENT FROM A BRAND
WAS NEVER RECEIVE REACHED
BEFORE AND GETTING THOUSANDS
IF NOT MILLIONS OF VIEWS TO
THIS MEETING AT A VERY HIGH
LEVEL JUST AGAIN, MADE UNITED
STATES INITIATIVES VERY CLEAR
AND ME CONFIDENT AND CLARIFY
WITH MY AUDIENCE WHETHER IT BE
IN THE COMMENTS SECTION WHERE
THEY'RE FEELING OVERWHELMED
AND THEY ARE NOT REALLY
UNDERSTANDING THE MOTIVES OF
WHAT IS GOING ON WHEN IT COMES
TO THE GEOPOLITICS, BUT THEY
ALSO GET EXPOSURE TO OTHER
CREATORS THAT I CAN IN COMMENT
SECTIONS BECAUSE COMMENTS
SECTIONS ARE E EXTREMELY
IMPORTANT PART OF TIKTOK AND
PEOPLE WHO DON'T HAVE DON'T
NECESSARILY UNDERSTAND THIS
AND THEY ARE AN EXTENSION OF
EVERY SINGLE VIDEO. IF YOU'RE
WATCHING MORE THAN 3 SECONDS
OF THE VIDEO YOU ARE CLICKING
ON THAT COMMENT SECTION AT THE
END OF THE DAY, HOWEVER, THE
WORKS IS YOU ARE SEEING THOSE.
YOU FOLLOW WILL SHOW UP AT THE
TOP OF THE COMMENTS SECTION TO
MIME AND CONCERNED ABOUT
CONTENTS ABILITY. I CAN LOOK
FOR THEM TO OWN AMAZING
CREATORS WHO ARE ACTIVELY
REPORTING ON THIS THROUGHOUT
ON TIKTOK THEY'RE REALLY TO
AND HOUR BY HOUR. EVERY DAY
ARE REPORTING ON THE SITUATION
AND YOU SHOULD OF COURSE, YOUR
AUDIENCE TO JEWELS AND COYLE.
REALLY IMPORTANT STUFF. IT IS
SO MUCH PART OF THE
CONVERSATION. IT WAS EVEN.
>> A SATURDAY NIGHT LIVE
SKETCH THIS WEEKEND, SOMETHING
THAT YOU BOTH WERE A PART OF
REALLY IMPORTANT. THANK YOU SO
MUCH FOR SHARING YOUR
EXPERIENCE WITH US. THANK YOU.