- When you first sign out of a website
there's a bunch of mistakes you can easily make.
So, in this video we're gonna talk about
five marketing mistakes for your website
that you absolutely need to avoid.
By the way, before we jump into the video
please make sure you subscribe
and click the bell notifications
for more videos like this.
Okay, so when it comes to running a new website
one of the biggest mistakes I see most beginners make
is just not being consistent enough.
Maybe, you're not seeing the results you need
or you're just getting a little bit bored
with having to produce content all the time.
But, whatever it is a lot of people abandon projects
and they just don't publish regularly enough
for their websites.
So, you have to be really careful
about consistency and make sure you're publishing
every single month.
Or publishing content regularly enough
to keep growing your site.
Another big mistake I see a lot of people make
when it comes to running a website is
basically not promoting their content enough.
So, it's really easy to sit behind a laptop
and just publish content and write new articles
and that sort of thing,
because it's quite a comfortable position to be in.
But when it comes to reaching out
to webmasters in your niche
or to other websites and networking with them,
that can be a little bit uncomfortable for a lot of people.
And they therefore don't promote their content
as well as they could do.
You know, in fact some of the best marketers in the world
actually spend only 20% of their time
creating content and then the other 80% of
that time is spent on promoting it
and getting it out there so people
can actually read and benefit from it.
Next up, I'd say poor niche selection
is so common when it comes to running a new website.
You know, especially when you're new to this,
maybe you don't know how to pick a niche.
Or you're not sure if you're in the right field
and maybe you just picked a niche out of the air.
But, the problem is that you have to be very selective
about what sort of industry you work on
and what sort of industry you're publishing content within.
Because, obviously some are more competitive
than others.
Some are more profitable than others
and there are some niches
that are just doomed to failure straight from the start.
So, you have to be really careful about this.
And the other thing is as well,
that some niches are very seasonal.
So, for example like gardening,
where people can only stay outside the house
for like six months of the year.
And the rest of the year they can't really do
much gardening at all.
So, if you're in a niche like that
it's very seasonal and you're probably gonna see
a huge drop in your traffic for six months
or even nine months of the year.
And that's a big problem.
So, yes seasonality, profitability
and competition are all big factors
you need to take into account.
When it comes to choosing a niche,
you can't just pluck one out of thin air.
Now with your niche selection,
another huge problem with that most beginners make
when it comes to choosing a website
is the monetization method.
In fact a lot of people just start up a website
and they have no idea how they're gonna monetize it
and they think, "Right okay,
"I'll just figure out that bit out later."
But, the big problem is
that if you don't know how you're gonna
monetize your content then you don't really know
if it makes business sense to produce content around it.
And if you have a huge website,
where you've dedicated hundreds of hours
to creating content and you don't know how to monetize it,
that's a big problem.
You know, because you've wasted all your time, your energy.
Maybe you've hired some other people to work on the website.
The problem is that you don't know
if it's profitable or not.
So, that's why I always recommend reverse engineering
your monetization method first
and then creating the content around that.
So, for example you could look at
monetization methods like affiliate marketing
or advertizing, recommending Amazon products,
infoproducts, even promoting Clickbank products.
And these are all ways you can monetize your website.
But the big thing is to make sure
that you know how you're gonna monetize your website
before you even begin building it out.
And it's always better to work that out first
than figure it out later.
And finally, one of the biggest mistakes
is just not posting enough content
or not posting enough high quality content.
Okay, some people, they only post like 10 or 20 pages
or articles on their website.
And they turn around and ask,
"Why am I not getting any traffic from Google?"
And the problem is, that you should be aiming to have like
200 pages on your site.
10 or 20 pages isn't gonna cut it.
Even 50 isn't that many really.
You have to build out a whole website properly
before you can even expect any traffic back.
So, yeah you have to be very careful about that,
but also the quality of your content.
So, is it engaging?
Is it better than your competitors?
Is it answering a problem?
How long is the content?
These are all things you should take into account
when it comes to content.
So, not just the quantity of the content you post,
but also the quality has to be consistent too.
So, yeah just be aware of those
and yeah, of course you have to avoid the mistake
of just not posting enough.
So, that's it for my five common website mistakes
and how to avoid them.
So, you have to make sure you post enough content.
That you're consistent with it.
That you're promoting that content,
but also you have to be very strategic about
your niche selection and how you're gonna
monetize your website because if you don't know how
you're gonna monetize your website
and you don't pick the right niche,
your website is kind of deemed to failure.
So, you have to be very careful about these things.
So, yeah let me know in the comments section below
if you've just started up a website,
what's the number one thing
you're struggling with right now?
And I'll see if I can help you.
Okay, thanks for watching.
Please make sure you give this video
a thumbs up if you enjoyed it.
And also, make sure you subscribe for more
SEO and marketing related videos.