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Our app was built by two people.
That is me as a product,
but mostly by
our app's developer.
His name is Vlad in less than two months.
So anyone who's been
through this experience
will tell you this is pretty fast.
And it's true that Vlad is
very talented, and he is.
But it definitely
wouldn't have been possible
without this amazing
dedication and support
that we got from Canva.
And I'm talking about both, the engineering team
and the product team being very much
available on this Slack channel.
But also, there was
this developer community
evolving there,
developers asking questions,
trying to help each other
point each other in the right direction.
So we started simply
just like anyone there,
downloading a starter kit from GitHub.
And basically, it contained
very simple code examples.
We were coding from day one.
There was hardly any learning curve.
You just saw it earlier in the keynote.
It popped the hello word
into the canvas.
And we just basically started coding.
You're actually building an app for us.
How often does that happen at Amazon?
No, it actually doesn't at all.
Well, not at all.
But within our organization,
it's not typically how our partners
go through with an API integration.
It is something that typically
the partner does themselves.
And so this was a new adventure for us,
at least within our team.
And so we were lucky to have
the expertise from the AWS Solution Architects
to fill that gap
and to make this happen so quickly.
What are the results that you've been seeing
with your app so far?
And what are you looking forward to
for the future?
Again, this has been an effort that
has been really user--
joint user led and inspired.
So our users figured out
how to use the two of us together before we did.
And so we've been seeing
really significant growth
because it started there
as opposed to us saying, hey,
here's what you should be doing.
So we've seen just,
again, this massive growth
I mentioned earlier.
We've seen 9x content--
9x increase in content created in Canva,
uploaded and published through
Issuu over the last two years.
We've seen more than 4x
in joint Canva and Issuu users.
So the content is 9x.
The number of people who are using us
has increased by 4x
in the last two years.
We're seeing a 6x
increase of AI generated articles
that are generated
from content created in Canva.
And we've seen, from a business perspective,
we've seen a 7x increase of Canva users
who are paying Issuu as well.
So we're seeing business users
increasingly using us together, for sure.
So we launched around mid-late March.
That was around the Canva Create Conference.
And we've seen great activity
right from the start.
We've seen 600, 700 signups a day.
And I'm talking not just signups.
It's signups, user, adding scripts,
adding avatars, creating,
generating videos.
It took off straight from the start.
And we were available back then to
English-speaking locals only.
But as the rollout proceeded, we are available
to more and more audiences.
And very much soon, we
will be available worldwide.
It just coincided with our in-house tool
called the Creative Reality Studio
going crazy viral.
I'm talking about
five-figure signups a day.
And we've seen both our
studio and our Canva app actually
growing together, influencing each other,
users shifting between.
And we are now standing at the point where
we have--
it was mentioned in the keynote--
we have a new user signing up
to our Canva app every 15 seconds
as we are now sitting here speaking.
Every time I'm thinking
about it, it's mind-boggling.
That's super, super exciting.
Looking ahead, we are
looking to make our app available
on Canva mobile.
Most of our products so far
are being used on desktops,
devices only.
So combining our technology
with Canva's huge, huge mobile audience,
I believe will take us
to the next usage level.
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