Today, I want to
talk about the Piñata Protocol
for achieving success
and overcoming challenges.
You know, problems don't go away.
The quality of the problems go up.
Tenacity and focus.
These are the things
that are going to get you outcomes
in your life.
Recently,
I was at my son's birthday party
and we got him a piñata.
You know those things with full of candy
and you have a stick and you hit them.
And I watched these kids line up
and start hitting the piñata.
And like the first one went up.
Nothing happens. Right.
Third kid. Fourth kid.
Fifth kid.
Finally, my son's turn is up.
And one big swing, BOOM!
Gets the piñata,
drops to the ground, cracks
wide open, candy everywhere.
Pandemonium, kids
jumping from the rafters
and just eating the sugar
and it went crazy.
My question to you
is, was it
that last hit
that caused the piñata to crack open
or was it
everyone of those swings that connected
even the swings that didn't connect
because they were
swings in the direction.
And that's what I want to share with you
today, it’s
because when I look at my career
over the years
and the challenges of starting off
and failing when I was 17
and then again when I was 19,
and then again
and just like starting projects
and not succeeding, but eventually at 24,
finding a mentor, getting a coach,
reading business books
and just applying myself
and being tenacious.
I've learned that there's
these three areas of my psychology
that's allowed me to make the gains
I've made in my life,
and I want to share them with you.
Number one is tenacity, you know, focus.
If you've ever heard that term, people
like you have to have focus.
You have to have focus.
Focus stands for, it's an acronym,
follow one course until successful.
Write that down.
Follow one course until successful.
It means you have to be tenacious
and keep moving
when everybody else—will just give up.
It's so easy.
You think of a bamboo tree.
When you plant a bamboo tree,
you got to find fertile ground,
dig a hole, put the seed in there,
bury it up
and water it and take care of it
and put nutrition on it
and make sure that it's,
you know, in the right place.
And it's getting sunlight
and for a lot of people
that don't know this,
they would just give up on this
bamboo tree because after the first year,
nothing would have changed.
It literally would look
like the same dirt
that they first buried that seed in.
Year two, same thing.
Nothing would have changed.
Year three, same thing.
Nothing changes.
Year four, same thing.
And on year
five, here's where the magic comes from.
The moment that bamboo tree cracks
the earth, the little seedling pops open
and gets access to fresh
sunlight and air.
That thing will shoot up
90 feet in five weeks.
I share that because too often
you guys
are expecting things to happen right now
and they take time.
Now some of you guys
may be in a really tough place right now
and you just feel like,
man, everything just feels dark
and you feel like you got buried.
I want to invite you
instead to consider
that maybe you've been planted.
Maybe this is your time to take
in the nutrients and take in the support
and take in the water to build up,
to build up, to become prepared,
to learn the skills,
to work on the mindset, to strengthen
your body and find the energy
so that when you finally
have your opportunity,
you have the tenacity to shoot up
90 feet in five weeks in your equivalent
life area, whatever that means for you.
It's your success is right there
and you're feeling like you're buried.
And I'm telling you, you've been planted.
Number two is consistency.
You know,
when I talk to entrepreneurs or people
just starting off,
they're like,
you know,
one time
I tried to start a business
and I asked them to tell me about that.
And they share their story.
You know,
a friend of mine recently started,
you know, a sign company,
and they bought the vinyl machine
and they bought the printer
and they started getting customers.
But for whatever reason,
you know, you had some bad employees.
And all of a sudden, after two years,
they had to shut it down.
And I get it.
Business is tough,
but what I've discovered
is that oftentimes it's just do
you have the consistency
to stay in the game?
If you think about it,
there's a very high chance
that if all you did,
if you just showed up
and stayed in the game
and you were consistent
for a thousand days,
three years, that's it.
My argument is that your life
could be dramatically different,
dramatically improved.
Like if you woke up.
Think about this.
There's only a few things
that you can actually control.
You can control
what you put in your mouth, right?
You can work on your health.
You control what you do with your body.
You can decide to hit the gym.
You control
what you allow into your mind,
what you focus on, what you consume,
the news, the information,
and you control
what you do with your time
and just showing up, right?
So if you actually
controlled the controllables
and you were consistent
90% of the time, I'm not asking
for 100% perfection here.
Let's be honest.
You know,
you're going to have a cheat meal,
you're going to have
a challenging day or whatever.
But if you showed up day
5, day 10, day 50, day 100,
start thinking about this 100 days
in a row of compliance, 90% of the time.
What would your life look like?
You know, making the phone calls
every day, ten new customers a day,
trying to build the business,
trying to learn, reading ten
pages of a book.
These are all things
that you can control.
Pushing your dream forward.
You know, day 200, day
300, we're still in year one.
And you start looking around
and you see your life
absolutely transformed.
You're like, holy cow,
I'm in the best shape of my life.
I may not have the financial results yet,
but I'm showing up.
I'm doing the work I'm
putting in the time.
I'm being consistent.
You know, day 500, day 600.
And you work yourself
through in your mind three years,
a thousand days of consistency,
focusing on the controllables.
How much different could your life look?
What do you think
the impact would be to your family,
to the people you love,
to your community, to your team member?
If you decided today was the day
that you go all in, you bet on yourself
and you’re consistent, for 1000
days, three years.
Here's what I believe in my soul.
You will absolutely be
a completely different person.
You will show up in a thousand days
and look back and go,
I am so fricking glad
YOU looking in the mirror.
YOU decided to put you first.
I'm so glad
you're going to be going to the store
and you're going to be buying stuff
that you used to stress yourself over
not having the money for.
But, you know,
you did the work and you showed up.
You're going to be strong.
You're going to have the energy,
you're going to have the confidence,
you're going to have the system,
the beliefs,
because you showed up every day
and you did the work.
You held the standard,
you followed the protocol
and you were consistent.
That is what is missing today
in the world.
People want these outcomes and they do it
for 22 days and they expect,
I should be buff.
It's been 22 days of
going to the gym, eating clean.
Why am I not buff?
That's not how it works.
Set a realistic goal.
A thousand days.
90% consistent.
And that will set the foundation
for your success story.
Number three is to learn.
It doesn't matter
what stage you are in business,
if you're just starting off,
I want to let you know problems
will appear, guaranteed.
Doesn't matter
how much you plan your business plan,
you know,
the people you get in your corner
and the support
you get from the banks
and your
your family
and your friends and your community.
I don't care
if you have the most incredible
strategy, plan, business model,
etc., you will have problems.
The only difference is,
do you look at those problems
as opportunities to learn?
You know, Napoleon Hill said this.
He says,
every problem
is a seed of an opportunity planted
if you choose to find
that seed of opportunity.
Every one of them.
Here's what I've learned, is no matter
what's happening to me, external,
I know problems are not going away.
The quality of those problems
are going to get better.
And what I need to do
is find the opportunity
to learn from them.
You know, when I was building
my coaching business,
I started by launching
this program called Idea to Exit.
I put everything into it.
I went into the studio,
I shot the course outline.
I wanted it to be the best in the world.
I was so excited about it.
I literally spent months
in a studio producing this program,
that I reached out
to some of my best, smartest friends.
These are folks like Ryan Levesque
and Todd Herman and André Chaperon
and you name it,
like some very influential people online.
And I asked them
to support me in the launch
and I went all in.
I emailed my list and I ran ads
and I like
had this big launch for this program.
And within six days, crickets.
When I say crickets,
I mean, it was so bad
that Ryan Levesque called me to ask me
if the tracking code that we'd given him
was broken on our end
because there was no sales.
He's like,
I sent an email to my whole list,
multiple emails, my whole list,
and we're not seeing any sales.
I messed up the positioning,
I messed up the sales videos,
I messed up the campaign.
I didn't test it prior.
And I remember calling up my friend
Martin and I said, What do we do?
Like, I'm willing to do whatever,
I cannot...
I want to,
I want to honor
the people that support me. What do I do?
And he's like,
You need to reshoot your sales videos.
Probably need to re
tweak the delivery and the offer.
And I did.
I literally went the next day,
it was 6 o’clock at night.
Next morning
I'm in the studio
reshooting four different sales videos,
repackaging them, writing the email copy.
And for the next two weeks
I sat there and I manned the chat myself
and I did
whatever I could to get customers
into our world
to honor
the partners
that had promoted the program.
Now, here's the learning,
is through all of that,
I asked myself, what did I learn?
What did I learn?
Well, I learned a ton about positioning.
I learned a ton about course outline.
I mean, essentially
we had a program called Idea to Exit,
which means I'm going to help you boil
the ocean like it's a big promise.
I should have called it Idea to Launch,
and I would have been way easier.
But Dan wanted to overdeliver,
so I overdelivered.
Now what happened from that
is that launch process was so traumatic
in regards to like, you know,
we eventually
I think we did like 700K in sales.
It wasn't earth shattering, but
it was
so traumatic in the sense that like up to
that point
I'd always built
recurring subscription businesses
that it forced me
to ask myself the questions, which is
how would I want to build this business
and who's doing it that way
so I can go model and learn.
And that's what I did.
And today
I run an eight figure coaching company,
one of the largest in the world
for software CEOs.
Because I took action, I moved forward.
I learned from that experience
and then pulled that back into my world
and found the person who could teach me
how to do it in a way that I wanted to.
That's the Piñata Protocol.
These three areas of being tenacious,
of being consistent,
about being a learner
so that you take
all of the forward movement
and the punches and integrate
the challenges that show up the problems
to be learnings
and then roll that back in
to take another swing at the piñata
and you just keep hitting it
and you keep hitting it
and you keep hitting it.
And even when the how
that you're working on
doesn't work out,
you move to the next how
and that one might not work out.
And you move to the next how
and that one doesn't work out.
And you move to the next one,
and move to the next right
and you don't stop.
And one day that one big frickin
swing, bam, it's going to connect.
And when it connects
and that whole thing explodes
and everybody says
to you, must be nice,
looks like you got lucky,
overnight success...
YOU will know
that you showed up
and you put in the work.
You will know that you dealt
with the challenges
and found the seed of opportunity
and the learnings and moved it forward.
And you will know every other person
would’ve gave up.
Every other person
had reason
to give up, that in a normal circumstance
it would have been normal
to deal
with the pressure
and noise and just stop.
But you didn't.
You kept swinging
and that's what this is about.
So if you like this video,
I would encourage you to share it
with somebody
that needs to hear this message.
If you have somebody in your life
that you know
is going through a tough time
and they need to hear this,
please share it with them.
It would be an honor
to support them and support you
and share this message with them.
With that, hope this finds you awesome
and I'll see you next week.
Boom.