- Here are the types of content that Twitter loves.
Twitter was one of the first social networks
that I was really active on.
I was really early on Twitter
hence, I've been able to build up over 443,000 followers.
And over the years, what I love about Twitter
is that the algorithm doesn't try to suppress your content
compared to what Facebook
and some of the other social networks do.
People follow you. You tweet.
They can see it if they're on.
If they're not on, they won't see it.
Throughout that time,
I've experimented with a lot of content types on Twitter
and I figured out the type of content
that people on Twitter love versus the ones that they don't.
But before I dive into those content types,
let me know in the comments
what you think people prefer the most.
And also let me know what type of content
you post most often on Twitter.
So let's dive right into those content types.
Number one, questions.
People love when you ask them questions on Twitter.
Here's example:
Would you rather have two plus million followers
or a million dollars?
What do you think that my audience said?
Funny enough, I assume that most people
would take a million bucks.
because if you invested in the SMP,
you're roughly generating 9% a year,
you can live off that.
But shockingly, my audience mainly said
they would prefer 2 million followers.
Now that tweet generated 107 retweets, 77 quote tweets,
and 797 likes.
In total, it received 167,000 impressions.
If you're going to ask people questions on Twitter,
make sure that they're thought-provoking questions
like the one I created.
Content type number two, live videos.
Live videos don't generate as much engagement as questions,
but I found them to be a great source of revenue.
Every month I hold a webinar
and I even go live on Twitter with that webinar.
That webinar on conversion rate optimization
that I just showed you had 84 retweets and 61 likes.
Nowhere near the amount of engagement
that the question one had.
And it only has 90,308 impressions,
which is around eight times less than the question one,
but it generated me three leads and one customer.
That's much more than the question one ever generated me.
Content type number three, tweet storms.
By creating multiple tweets around a specific topic,
such as the one I did on voice search here,
you can get a lot of engagement.
I started off by talking about how 62% of Americans
have used some sort of voice assistant technology.
Then I broke down the five ways.
And the first tweet that I included
in the tweet storm was optimize for local search.
Many voice searches are for local information
and there are three X more likely to be local searches
than text-based ones.
That tweet storm generated 24,563 impressions, 146 likes,
70 retweets, and four quote replies.
Number four, quotes.
I love putting out quotes on Twitter
because it's great branding,
not for the reason that you're thinking.
Here's the example of a quote:
"You can't buy more time in this world
so cherish every moment."
It receives 69,693 impressions, 576 likes, and 194 retweets.
But what I love about quote content isn't the Twitter love.
It's actually the offline love.
A lot of times people will take the quotes
and cite you in other places.
For example, I've seen my quotes appear literally
in elevators.
Some elevators have monitors
and it's kind of crazy,
some of these monitors pull quotes from Twitter
and I've seen mine appear.
And again, crazy but great branding.
If you ever want more Twitter love,
consider creating one of these four content pieces
that I mentioned above.
They work.
And if you need extra help with your social media marketing
and Twitter marketing,
check out my ad agency, NP Digital.
If you enjoy this video, like it, share it,
tell the people about it.
If you have any questions, leave a comment below.
I'm here to help you out.
Thank you for watching.