Your online course can be flashy and fun but if it doesn't have structural
integrity, your clients progress, not to mention your revenue will collapse.
No pressure or anything. Let's talk about how to structure an online course.
I'm just kidding. You do not have to worry because we're getting into the 3 top
tips to creating a strong structure for your course in today's video. Next, there are 3
questions to ask yourself before assembling your course to make sure that the structure is sound.
We're going to get to those in a moment and while we're here, let's make sure that your course is set
up for more than just flash in the pan success. At the end of this video, I'll give you 2 tips to
ensure that your course is sustainable and repeatable time and time again. Let's start
with the 3 tips for creating the structure of your online course. The first thing is to reverse
engineer your course outcome. Work backwards to determine the resources or the trainings that your
audience needs. If you know the outcome that your audience is going to want to get by the end of
this, you need to create the success path. So, if you know the outcome that your audience wants to get,
you can work backwards from that and know what are the steps and the milestones and the gamifications,
the awards, the rewards that are gonna help my audience to actually get to that result.
The worst thing that you can do is just give them like a buffet of training and go here it is, figure
it out. I'm saying that from experience because I've totally done that and this is how I learned
that my programs, my courses need a structure for my audience to succeed and for me to succeed.
The next tip is to be mindful of your customer avatar. So, your course needs to fit the learning
style that's appropriate for your niche or your target audience. Maybe even pull your audience. You
ask them do you prefer video trainings, do you prefer books, do you prefer live events, and that way you
can give your audience exactly what they like in terms of their learning styles but you also want
to be able to relate to them in terms of messaging. You want to be able to give your audience the
result that they're looking for based on where they're at in their life too. So, I know that for
me, I made the mistake of feeling like I had to educate people right from beginner to advanced
when really I should have just been working with my advanced audience because that way I could
get them the best results. Let me put that into perspective for you. I work with entrepreneurs
and help them build 6, 7 and 8-figure businesses. I can get entrepreneurs the fastest
result if they have an established business, that's not to say I can't get a result for someone that's
still in their 9 to 5 and trying to grow and leave it and build a business from there
but I need to speak more to the people who have established businesses and want to grow in scale.
So, same thing for you. Think of the target audience that you're speaking to and how
you can help them to get the result the fastest and to continue just speaking to that audience.
I know a lot of people will try to keep their messaging broad so they can speak to more people,
but when you niche down, you will blow up and your audience will pay you for more ease and speed
in how you deliver your programs and services. So, that structure and giving the fast path to success
is what's gonna make you more successful. And 3rd, when you're creating your course keep in mind that
there's a fine line between over delivering versus overwhelming. You might think I've got to give them
all this information but keep it simple. Give them the fastest pass to their results and don't throw
all this information on your audience thinking they need it. Give them the fastest path and you
can always add more content or give a different program without overwhelming or confusing your
audience. Now, I'm going to ask you 3 questions that are going to help you in structuring your
course. This is something you can ask yourself no matter what kind of course you're creating.
The first one is is it more like walk through, tutorial-based or is it more interactive? Is it
something you're teaching live or is it something that people can be able to watch videos at their
own pace? I'll tell you that inside my programs, I used to have longer videos in my course and
now what I've really come to like for myself and my audience has responded saying they love this
so much is shorter bite size content and think about yourself how you enjoy consuming content.
Do you like content that's long and that has lots of maybe slide decks or worksheets or do you like
bite-sized and action-based and interactive elements? Think of how you consume content
and you can even pull your audience to ask what they like the most. The 2nd question,
does it have a member's platform or is it just a Facebook group? How are you delivering this content
and how are you creating the community engagement? And 3rd, how will you future pace the results
for your audience? The best thing you can do is paint the picture, create the vision for your
audience to know what does success look like. That's going to keep them engaged, it's going
to keep them taking action and if you can give them a suggested time period for success, that'll
also help them to know and have the expectation of how long it's going to take me to get this
so they can go all in and really trust you with the content you're providing them. Having that
future pace vision is also going to help in your marketing and your sales process because that's
going to help them overcome objections. You know your audience is going to have objections before
they ever purchase something from you. They might think well, I don't know if this will work for me,
I don't know if I can do this or I don't know if I have the time or the money or the support.
So, your stories and being able to future pace that vision for them can help them lower their
resistance and allow them to make that purchasing decision. It's also going to help with engagement
because your members are encouraged to maintain at a given pace and take action and get the results.
Now, before we get into how to ensure that your course is sustainable and scalable,
have you subscribed to this channel yet? Hit that big red button below to get some brand new content
marketing strategies, business acceleration tips and more straight to your YouTube feed 5 days
a week. Now, I'm here to help you create a course that's sustainable and scalable. I want to help you
make 6, 7 or 8 figures just like myself and my clients so here's how you need to make sure
that your course is sustainable and scalable. The first one is to garner feedback from your audience.
What kind of questions are they asking you about more topics? Are there other resources that they're
asking for? Is that some kind of feedback that maybe you need to add that into your program
or curriculum? If you're getting that feedback, it's likely that maybe there's something that's missing
so is that something that maybe you could add more into the course? The next one is to set milestones.
You want your audience to have the path towards success so if you can set that pathway and say
here's the outcome, here's the biggest milestones to accomplish along the way, your audience knows
what they have to complete one-on-one to move on to the next and allows you to naturally celebrate
them as they're getting those wins. Now, we want to think about time and deliverability when it comes
to you scaling this. If you were to get like 200 people that signed up for your course tomorrow,
what would have to change? Would you somehow become overwhelmed with all these new people that you're
supposed to be spending time with and doing calls with or what would that look like for you? Would
you need more employees, more support on your team and how can we set that up for you so that you
can be scalable right from the get-go? What I would recommend is having a format where you can provide
your content one-to-many. The thing that I find a lot of my clients fall into this trap is where
they want to give away a lot of their time. In a way, this can be really great value to the audience
but does it also enable them or make them codependent on them. I have 1 client that
he sells a lot of his time one-on-one and his audience comes to rely on them to be their marketing brain,
whereas he could put these frameworks into a course and give them group coaching calls
and maybe give them the ability to submit work for critiques and reviews and that way he can
send back videos or be able to do group coaching inside the program which also allows more people
to learn from what other people are implementing, which there's a ton of benefit too. So, think about
that now, if you were to blow up tomorrow, what's your blowup plan? What would you need to do to keep
delivering the same quality of service without overwhelming yourself? This is exactly what I
do for my clients to help them grow and scale their 6, 7 and 8 figure businesses. So,
if you're looking for more strategies to explode your monthly revenue and effortlessly ascend even
brand new audience members to your high ticket offers, click the link below. I want to invite you
to my free private training. It's called Hello to High Ticket. It's going to teach you how to
generate nurture and convert leads from hello to high ticket. So, click link below and get that today.