MARIA: WELCOME BACK MANY SUPER
BOWL SUNDAY JUST A FEW DAYS
AWAY, ALL EYES ON TAMPA WHERE WE
WILL CERTAINLY SEE ONE OF THE
STRANGER SUPER BOWLS WE’VE EVER
SEEN.
JOINING ME TO TALK ABOUT IT IS
THE FORMER HEAD COACH, BRIAN
BILLIK.
HE WON THE SUPER BOWL IN 2000
WITH THE BALTIMORE RAVENS.
WHAT ARE YOU EXPECTING FROM THE
BIG GAME?
YOU THINK THINGS WILL LOOK VERY
DIFFERENT WITH ALL OF THESE
COVID PRECAUTIONS?
>> YEAH, THANK YOU, MARIA, FOR
HAVING ME.
THE GAME ITSELF AND THAT’S
ULTIMATELY WHAT IT COMES DOWN TO
UNIQUELY, I THINK IT WILL BE A
GREAT GAME.
KANSAS CITY IS NOT EVEN COMING
DOWN UNTIL THE WEEKEND.
IT WILL FEEL LIKE A NORMAL GAME,
AS NORMAL AS A SUPER BOWL CAN.
THE PREPARATION HAS BEEN
UNINTERRUPTED AS IT NORMALLY IS
DURING SUPER BOWL WEEK WHERE
IT’S YEAH.
>> I AT THE SUPER BOWL SITE.
TAMPA BAY IS BUSINESS AS USUAL.
KANSAS CITY NOT COMING IN UNTIL
LATER.
THE COACHES ARE LOVING THE FACT
THAT THE PLAYERS CAN FOCUS MORE
THAN MOST SUPER BOWLS.
BECAUSE OF THAT, I THINK WE’LL
HAVE A GREAT GAME.
MARIA: I WANT TO ASK ABOUT
TECHNOLOGY.
WHEN YOUR RAVENS WON THE SUPER
BOWL, WHAT HAPPENS NEXT?
HOW IMPORTANT IS THAT FOR THE
GAME AND WHAT DOES IT DO FOR
YOU, FOR THE TEAM, ONCE YOU’VE
GOT THAT SUPER BOWL WIN UNDER
YOUR BELT?
>> WELL, YOU’VE GOT TO REMEMBER
WHEN WE WON IT IN 2000, WE WERE
A SMALL MARKET TEAM, BETWEEN
D.C. AND NEW YORK AND
PHILADELPHIA, NEW TO THE SCENE,
HAVING JUST COME BACK TO
BALTIMORE.
FOR US, IT LEGITIMIZED US.
GOING FORWARD, THEY MAY TRY BUT
THEY CAN NEVER TAKE TAKE AWAY
THAT TITLE OF SUPER BOWL WINNING
PLAYER, SUPER BOWL WINNING COACH
AWAY FROM YA.
SO YEAH, IT’S FROM A CAREER
STANDPOINT, PROFESSIONAL
STANDPOINT, IT’S A GAME CHANGER.
MARIA: I LOVE THAT.
DID YOU GET THE RING?
DO YOU HAVE THE RING ON?
>> OH, YOU KNOW WHAT, I USUALLY
DO.
I DON’T HAVE -- I’M REMISS ON
HAVING IT ON.
MARIA: YOU’RE KILLING ME.
WHERE’S YOUR DARN RING.
>> I GOT THE TROPHY BEHIND ME,
THOUGH.
I GOT THE TROPHY.
MARIA: I SEE IT, GOOD, GOOD,
GOOD.
YOU’VE GOT TO TELL ANYBODY,
SCREAM IT FROM THE ROOF TOPS,
YOU’RE A WINNER, YOU WON THE
SUPER BOWL IN 2000.
LET’S TALK TECHNOLOGY FOR A
SECOND.
MODERN TECHNOLOGY IS CRITICAL
FOR SPORTS, ESPECIALLY DURING A
PANDEMIC.
WHAT ARE YOU EXPECTING IN THE
WAY OF TECHNOLOGY FOR THIS GAME
AND INTERACTION WITH FANS AT
HOMES.
THEY’LL HAVE BILLBOARDS TO MAKE
THE AUDIENCE, THE PEOPLE IN THE
STANDS -- THERE’S NOBODY IN THE
STANDS, THEY’RE GOING TO PUT
CUTOUTS THERE TO MAKE IT LOOK
MORE CROWDED THAN IT OBVIOUSLY
IS.
>> WELL, THE TECHNOLOGY IS A
TOTAL GAME CHANGER MANY THIS
EQUIPMENT MARKET IN PARTICULAR
IS A $2 BILLION ADDRESSABLE
MARKET.
AND MOST PEOPLE THINK OF THE BIG
GUYS, NIKE, ADIDAS, UNDERARMOR.
THEY’RE NOT IN THE MARKET, NEVER
HAVE BEEN.
WHEN WE SAT ON YOUR SET A FEW
YEARS AGO WE SAW THE OPPORTUNITY
TO BE DISRUPTIVE WITH INNOVATION
AND PATENTS AND HERE WE HAVE THE
NUMBER ONE PATENT IN THE LEAGUE,
BETTER THAN 77% OF THE PLAYERS
IN THE LEAGUE.
MAJORITY OF BOTH TEAMS THIS
WEEKEND ARE IN X TECH PADS, ROB
GRONKOWSKI, WE’RE IN THE
MAJORITY OF BIG COLLEGES, WE’RE
AVAILABLE AT THE HIGH SCHOOL
LEVEL.
WE’VE GOT GPS TRACKING AND
IPADS ON THE SIDELINE.
PADS HADN’T CHANGED IN 40 OF
YEARS UNTIL NOW.
WE’RE VERY PROUD OF HOW FAR
WE’VE COME FROM WHEN WE FIRST
SAT WITH YOU WITH OUR NEW
INNOVATIVE PAD A FEW YEARS AGO
TO BEING THE NUMBER ONE PAD IN
THE NFL RIGHT NOW.
MARIA: THAT IS SO FANTASTIC.
CONGRATULATIONS.
X-TECH WAS SO IMPRESSIVE WHEN
YOU BROUGHT THOSE PRODUCTS
ON-SET BUT LET ME ASK YOU WHAT
THE GROWTH IS.
YOU’RE A BIG INVESTOR IN X-TECH.
WHAT IS THE GROWTH STORY FOR
THIS COMPANY IN THE NEXT FIVE TO
10 YEARS?
IS IT ALL ABOUT FOOTBALL OR DO
YOU SEE SCALE BROADENING THINGS
OUT FOR YOU?
>> ABSOLUTELY.
WE JUST SCRATCHED THE SURFACE.
WE’RE IN THE HIGH SCHOOL MARKET,
WE’RE NOT DOWN IN THE -- I COACH
MY THIRD GRADE SON’S FOOTBALL
TEAM.
WE’RE WORKING TO GET IN THAT
LEVEL AS WELL.
ALSO OF, WHETHER IT BE LACROSSE,
WHETHER IT BE HOCKEY, YEAH,
WE’VE JUST SCRATCHED THE SURFACE
OF THIS AND WE’RE EXCITED ABOUT
IN THE SHORT TIME BECOMING THE
NUMBER ONE PAD IN THE NATION
FALL FOOTBALL LEAGUE AND MAJOR
COLLEGE FOOTBALL.
WE’VE GOT OUR SIGHTS SET ON
MARKETS IN YOUTH FOOTBALL, YOUTH
HOCKEY, SOCCER AND OTHER SPORTS
LIKE THAT.
WE’RE JUST SCRATCHING THE
SURFACE RIGHT NOW.
MARIA: THAT IS FABULOUS.
WE’RE LOOKING AT THE INVOLVE THE
HELMETS.
THEY THEY ARE INCREDIBLY
RESILIENT.
NO WONDER YOU’RE NUMBER ONE IN