REPORTER: IT'S PLANNING DAY AT
DONNA DURNWALD'S HOUSE.
>> MAKE SURE I HAVE EVERYTHING I
NEED COME IN HERE MAKE SURE I
HAVE CUMIN BECAUSE )M GOING TO
MAKE CHILI
REPORTER: SHE'S MAKING THE ALL
IMPORTANT GROCERY LIST.
>> GONNA MAKE SURE I HAVE ALL I
NEED FOR THE KIDS BREAKFAST.
I NEED SOME MILK.
PUT THAT ON THERE.
I'M ACTUALLY GOING TO GET TWO OF
THOSE.
REPORTER: DONNA IS A WIFE,
MOTHER, PART TIME EMPLOYEE AND A
BUSINESS OWNER.
SHE RECENTLY FOUND SOMETHING SHE
SAYS IS A GAE CHANGER IN HER
BUSY LIFE, ONLINE GROCERY
SHOPPING.
>> AND YOU JUST GET ON THERE AND
CLICK AWAY.
REPORTE A RECORD NUMBER OF
SHOPPERS ARE 'CLICKING AWAY.
IN GREATER CINCINNATI, KROGER
JUMPED IN FIRST WITH ITS
'CLICKLIST'.
IT'S EXPANDING IN CINCINNATI.
WE'VE ACTUALLY ADDED 10 NEW
STORES IN THE LAST 6 MONTHS, SO
WE'RE UP T24 LOCATIONS HERE
REPORTER: A 25TH STORE S ADDED
THIS WEEK.
AND JUST THIS MOH WALMAR
BROUGHT 7 AREA SUPERSTORES
ONLINE
REMKE RECENTLY GOT ONLINE WITH 3
STORES OFFERING ITS MOBI
MARKETS WITH A 4TH COMING LATER
THIS MONTH.
THE PROCESS IS BASICALLY THE
SAME ON MOST WEBSITES, EV A
COMMENTS SECTION TO CUOMIZE
YOUR ORDER
>> SO, YOU LIKE YOUR TURKEY HOW
AND YOU'RE GOING TO TELLHEM.
>> THAT'S RIGHT.
IT'S GOING TO GIVE ME ONE POUN
AT THE KROGER PRICE THE WAY I
LIKE IT.
REPORTER: DONNA SENDS HER ORDER
TO THE WALTON, KENTUCKY KROGER.
AND ONCE IT SHOWS UP IN THE
CLICKLIST CEER, THE REAL
ACTION BEGINS.
ON A BUSY DAY HERE THEY FILL
ABOUT 80 ORDER
THE 'SELECTORS', AS THEY'R
CALLED, GO TO WORK PICKING
PRODUCTS ON SOMETIMES LARGE
ORDERS, $150 OR MORE.
USERS TELL ME, THEY'RE SAVING
MONE
ONE OF THE WAYS ONLINE SHOPPERS
SAY THEY SAVE MONEY THEY'RE NOT
BROWSING THE AISLES.
THINGS LOOK GOOD IN THE AISS
SOMETIMES AND IT LEADS TO
IMPULSE BUYING THIS Y THEY
DON'T NEED IT AND IT WO TO TO
WASTE
-- GO TO WASTE.
DONNA ESTIMATES SHE SAVES ABOUT
$20 A WEEK BY STAYING OUT OF THE
STORE.
BUT THERE ARE SOME THINGS YOU
HAVE TO GET USED TO.
ARE THEY GOING TO PICK
SOMETHING AS GOOD AS WHAT YOU
WOULD PICK IF YOU WERE SHOPPING?
>> I GET THAT I WAS WORRIED
ABOUT THAT AT FIRST.
REPORTER: KROGER, WALMART, AND
REMKE TELL ME THEIR SELECTORS
ARE TRAINED TO ONLY CHOOSE THE
BEST OF THE BEST.
AND ONCE THE ORDER IS PICKED IT
IS STORED WHERE IT NEEDS TO BE.
REFRIGERATION, FREEZER, OR ROOM
TEMPERATURE.
ON PICKU YOU WAIT AT A
DESIGNATED AREA IN YOUR CAR,
THEY FINISH THE JOB.
>> THAT'S EVERYTHING SIR, THANK
YOU FOR SHOPPING TH US
>> YOU JUST DON'T EVEN KNOW
REALIZE HOW MUCH TIME IT SAV
YOU UNTIL YOU DO I
MONEY
WITH THE HELP OF THE VIRTUAL
WORLD.
LISA COONEY, WLWT NEWS 5.
SHEREE: HERE IS HOW THE SERVICES
COMPARE.
KROG CHARGES $4.95 FOR EACH
ORDER, REMKE 5.95 AND WALMART IS
FREE, BUT YOU HAVE TO HAVE A
$30 MINIMUM ORDER.
MIKE: KROGER WILL ACCEPT
ELECTRONIC AND PAPER COUPONS,
REMKE ELECTRONIC COONS ONLY.
WALMART DOES NOT ACCEPT COUPONS.
AND ASOR YOUR PREFERENCES, FOR
EXAMPLE-DO YOU LIKE YOUR DELI
MEAT SLICED THIN?
KROGER HAS A COMMENTS SECON
WHILE REMKE HAS A DROP-DOWN NU
OF OPTIONS ON EACH ITEM.
WALMART DOES NOT CURRENTLY HAVE
A WAY TO INDICATE YOUR
PREFERENCES.
SHEREE: AS FOR WHAT'S AVAILABLE.
KROGER OFFERES MORE THAN 40,000
ITEMS ONLINE, WHILE REMKE AND
WALMART OFFER MORE THAN 30,000.
ALL 3 OFFER AT LEAST SOME
ALCOHOL ITEMS WITH I.D..
WALMART IS THE ONLY ONE TO OFFER
TOBACCO ONLINE.
MIKE IF YOU ARE GOING FOR THE
BIG HAL --
HAU IT MIGHT BE
WITH IT.