welcome to part 1 of my youtube tutorial series this particular video series is
aimed at youtubers were either struggling to grow or new content
creators here in 2019 let's get into it now if you're new to this channel you
might not know who I am and you might be going why is this guy releasing a help
tutorial video when he's only got 1,300 subscribers or there abouts now my main
channel has over 107,000 subscribers and it has over 60
million views so that channel is doing really well
I helped develop another channel from scratch which had 100,000 views in the
first month from scratch so it can be done! So if you do get some value out of
this video please give it a thumbs up and don't forget you can ask me
questions in the comments and I'll get back to you as soon as I can
odds are if you're watching this you're in 1 or 2 categories you've either been
making videos for a little while now but you're seeing really really slow growth
or you're brand new at it and you don't know where to start so I'm going to try and
cover the basics in this particular video and then we'll drill down in
future videos about how you can get more in depth with each of these topics as
well. Over the last four years especially since I started taking YouTube more
seriously, I've started watching other guys like Derral Eaves who give you some
really great information on how to grow your YouTube channel
he also collaborates with a lot of guys that also give you great information so
there's a lot of already relevant information out there but I'm going to
break down what I think to be some of the most important things you can do to
at least get going. So the first thing without question is kind of like a
three-part thing the title of the video the description has to be detailed not
just leave it blank or put all your affiliate links in there it actually
needs to be some information in there because the description is pretty much
what the search algorithm will look for on YouTube almost more than the title as
long as you've got a great description covering what's actually in the video
and write a paragraph or two in there you'll definitely be bumped up in
the search results as opposed to either leaving a blank or just copying the
title into them into the actual description of the video now one thing
that I see a lot of people do is they use the same title over and
and over again and they wonder why they're not growing that's not going to
work you have to have unique titles for each of your videos unless it's a series
I would say put a title and then the series after it if you're gonna do
anything like that don't just put the same title on every livestream that you
do don't put the same title in every video that you do that's not going to
help you grow no one's going to use those terms to find
your content on the most part either I see this time and time again fix your
titles fix your description and believe it or not the tags don't really matter
you can almost leave them blank these days and it's not gonna really affect
your search results but put them in in there anyway you can either put your
channel name or the content of the video would be the first thing to put in but
you can also just chuck in your channel name as well if you so choose the second
part of this is just as important as the description and title it's the thumbnail
you've probably heard this a lot if you've been looking up YouTube tutorials
but since I changed my thumbnail strategy my views went up considerably
it's just insane how much that helps I started going back over I logged a lot
of my legacy content now (which means my old content) and redoing the thumbnails
and those and they're seeing a bump and one of the cool things about this is the
way the YouTube algorithm is working at least from to my knowledge in 2019 if
you change an old thumbnail if that video we'll start to get recirculated
again it's a little tip there so give it a go and see what happens I've seen some
of my old videos be bumped up in the actual real-time analytics now so that's
cool it's great to see the older content working with a newer thumbnail that
actually works don't use the stock YouTube thumbnail
that it gives you you get three to choose from upload something that's been
taken with a camera just take a photo even if you've only got a phone take a
photo with that and upload that photo but before you do it add some sharpness
and add some levels or saturation to the actual picture not contrast and
brightness but levels this will increase the dark parts and kind of brighten up
the image if it needs it and the saturation kind of enhances the color so
it sort of saturates the color just that little bit and that will make it look
much better but just add a sharpener to the image it's a huge help and it will
make it look as it'll make it look so much better so if you're thinking ah man
I can't go out and spend money on all these new programs and all that kind
of stuff you don't have to there's a whole lot of freebies I'll leave some
links in the description below and you click through and download different
for free they're not affiliate links or anything you can just go download them
they're programs that I used to be used before I ended up buying some stuff that
actually makes my life a whole lot easier. This third point might be the
most important so if you don't listen to anything else I say listen to this
and this will make or break your YouTube channel is it informative or is it
entertaining well can you make it a combination of the both that is the key
to success now not all of my videos are entertaining and informative but I try
to make them either entertaining or informative or a combination of both
right so that's what I try to strive for even on my guitar channels and all that
kind of stuff I try to still make it fun for people to watch but there's still a
point to it I see so many people uploading videos that go nowhere. they
don't sound like an authority on anything when they speak about something
they ramble on about a whole lot of unnecessary points in their videos and
it doesn't want make you want to sit around and watch or come back for more
whatever you upload to YouTube and I don't care for you shooting videos on
your phone as long as it's to the point and relevant and you follow these best
practices of title description good thumbnail make your topic of the video
relevant informative and to the point and maybe engaging as well then you'll
definitely do well and people will come back if they're getting information or
entertainment out of it now anytime I search for something on YouTube I'm
either looking for information or I want to be entertained right? so if I'm
looking for information and I want a camera review I'll go to those sources
or I'll do it myself but usually I go to those sources right?
if I want to be entertained I'll put on cinemassacre or red letter media or
something like that and just kick back and watch that and enjoy right so for me
there's there's those two avenues that most people will be spending time on
YouTube for so make your content relevant just so you know - if you're a
little disheartened about talking to the camera that will come in time but just
try to make your content relevant to whatever it is you're talking about
short concise videos that people want to come back for for more information
thanks again for watching folks my name's Shane if you're new here don't
forget to subscribe and click the bell if you have
a particular question relating to anything that I've covered in this
particular video please let me know in the comments and I'll get back to you as
soon as I can thanks again for watching catch you soon
see ya