- Have you ever noticed the option
at Kindle Direct Publishing stating
"Make my Kindle ebook available for preorder?"
Why would anyone want to set up a Kindle preorder,
and just what good could come from waiting to release
an already written book?
It seems counterintuitive, but trust me,
the Kindle presale option is quite possibly
the most sound strategy for releasing your next publication,
and today I'm gonna share five reasons
for setting up a book for preorder on Amazon.
Stay tuned.
What's shaking, it's Dale here,
and if you're new to this channel
and you wanna learn how to publish
and profit the right way,
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I wanna know, have you set up a Kindle preorder yet?
If so, how successful was your book launch
compared to other books that you released cold
onto the market?
I'd love to hear from you, so comment below
about your experiences of setting up a book
for preorder on Amazon.
I've used this option a handful of times
with mixed results.
However, I had better results every time
setting up a Kindle book for preorder on Amazon,
versus when I simply released a book immediately.
That's why I thought I'd hard sell you on why
setting up a book for preorder on Amazon
is the next best thing to sliced bread,
or those trashy backwards robes
you find in Walmart clearance aisle.
The primary reason for setting up a book for preorder is
you can create a buzz around the release.
It's not secret that writing and publishing ain't easy,
but when you add promotion to the mix,
it becomes a stinkin' mess,
and you're scrambling to get every detail tied down,
just to make the immediate release a success.
If you run a presale, you can wrap up
the full production of the book
and focus 100% on marketing and promotion.
The next best reason for setting up a book for presale
is to build a team of beta readers
and potential reviewers.
In my in-depth report, Secrets of the Book Review,
I shared insights on how I was able to wrangle together
a team of reviewers ahead of release.
If you want the full report,
then simply visit this link to nab a free copy.
Since I had enough time before the release,
I was able to send out advanced screener copies
for honest reviewers.
Another reason why the Kindle presale is so friggin' awesome
is you get an advantage over immediate book releases.
I've mentioned in previous videos
how Amazon has a special category called
Hot New Releases devoted to bestselling books
released in the past 30 days.
Setting up a book for preorder on Amazon
is the head start your book may need
to rise to the top of the Hot New Release charts,
and eventually scale the bestseller lists.
In fact, it's very possible for a book to become
a number one bestseller while it's still on preorder.
Whoa!
An additional reason for setting up a presale on Amazon
is the countdown timer on your sales page.
If you are smart about this strategy,
then you'll offer the preorder at a deep discount,
compared to what you'll have it at after release.
For instance, if you normally sell your book at $2.99,
you can kick it back to $0.99 for the presale period.
Create a call to action in the book description
specifically stating the release date,
and what the normal price will be on release day.
Everyone loves to save a little money.
And, if they know they stand to lose out
on a good book at a steal,
then they are sure to assault you
with their wallets and bitcoin
just to get a copy!
And another reason to set up a book for preorder on Amazon
is the personal satisfaction.
If you create enough buzz before the book's release,
then you should have substantial sales.
During the presale period,
the actual sales do not appear in your sales dashboard.
Instead, you can access all purchases
at the preroders option in the reports tab
of your KDP dashboard.
The personal satisfaction will come on release day,
when all the presale figures drop into your sales report.
The paid units ordered on the sale graph
will skyrocket in your reports,
and that's when the wow factor kicks in.
Screenshot that puppy for prosperity,
'cause you can use it for bragging rights later.
That's all the time we have for today,
and remember, if you found this video useful,
then click the thumbs up.
Also, if you wanna learn more about
how to publish and profit the right way,
then subscribe and turn the notifications on
to get all my latest videos.
Now, get out there and start setting up
a book for preorder on Amazon you savvy self-publisher you!
Till later, I'm Dale, and I'll see you guys soon.